Marketing, Mindfulness and Martinis

This week Joanne sits down with Junmian Sun, Managing Director of the Shorty Awards, an international competition that has been honoring innovative work in digital and social media by brands, agencies, nonprofits, and creators since 2008 when it first launched on Twitter, the social network now known as X.

Beyond The Shorty Awards, The Shorty Impact Awards, and The Elevate Creatives Fund their conversation meanders to the impact of GenAI on storytelling, unbreaking the internet, and bringing the social side back to social media plus more than one other thought-provoking idea!

This is an episode that will get you thinking!

Follow Junmian Sun on LinkedIn

More on The Shorty Awards here

More on The Shorty Impact Awards here

Listen to It’s No Fluke podcast

Vote for your favorite 16th Annual Shorty Awards Finalists through Tuesday, April 30th, 2024!

Watch Junmian at SXSW

 Plain English with Derek Thompson podcast

Home Deus by Yuval Noah Harari

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

From the day e-commerce became a thing, the death of brick and mortar was predicted. Joanne wasn’t convinced then and she’s not convinced now. Neither is her guest today.

Melissa Gonzalez is an award-winning strategist and brand storyteller, the author of The Pop Up Paradigm: How Brands Build Human Connection in a Digital Age, and the principal and founder of MG2 Design, a global architecture, design, strategy, and branding firm. Melissa has produced more than 150 brand experiences across the country for both DTC start-ups and established brands including Tempo, Nordstrom, and Burrow.

As you will learn from their conversation - brick and mortar retail is not dead - but it is changing. Stay tuned to see how Melissa and her firm help brands navigate that change.

More on Melissa Gonzalez here

More on MG2 here

Learn more about MG2’s latest advisory offering here

Get your copy of The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age here.

Follow Melissa on LinkedIn and Instagram

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne’s guest today is award-winning journalist and writing coach, Estelle Erasmus who has written for over 150 publications, including The New York Times and The Washington Post and has been editor-in-chief of five national consumer publications. Among other accomplishments Estelle is the author of the recently published, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published which was just awarded a 2023 Zibby Award for Best Book for a Writer.

If you are wondering what any of this has to do with marketing and business, it will soon become clear. While their areas of expertise differ, what Estelle talks about and teaches in regards to storytelling, creating content for publications and pitching ideas - mirrors everything Joanne teaches and talks about as well as a shared belief in what Estelle writes so beautifully, “Words can change lives.”

More on Estelle here

Follow Estelle on Substack, Instagram, TikTok and LinkedIn

Listen to Estelle’s podcast, Freelance Writing Direct

Get Estelle’s book, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published here

Opus Clip - AI-powered Video Repurposing

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Not every prediction list is worth a conversation but when Joanne read the Red Sky Predictions for 2024 she knew this one was! So she reached out to Linda Descano, Executive Vice President from Havas Red to invite her back on the podcast to discuss what Havas Red calls 8 Predictions for Communicators on the Cutting Edge.

While Joanne and Linda don’t cover all eight (you can read the full report for that) they do cover, Truthtelling in Storytelling (#2), GenerativeIRL (#3), The Raging 20s (#5) and the MiniInfluencer(#7).

They also step back into 2023 for a bit to talk about why Havas Red chose chaos as their word of the year.

Tune in for a smart and engaging conversation!

Follow Linda Descano on LinkedIn

Follow Havas Red on LinkedIn

The full Red Sky 2024 Prediction Report

Chaos, the 2023 Word of the Year according to Havas Red

More about New York Women in Communications here

Episode #16, Wisdom from a Conversation Architect

Joanne’s favorite mini influencer, Baby Sam.

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

Joanne is in conversation today with Ann Crandall, Chief Operating Officer for Climb4Climate, a non-profit that raises money to support climate change organizations through stadium events.

Among other things they discuss what it’s like to be a part of both a start-up and a non-profit after a career in the private sector that included senior management positions at New York RoadRunners and the Big East Conference Basketball. They also talk about the power of working hard, managing chaos and the importance of staying curious.

Tune in for an inspiring and informative episode!

More about Ann Crandall here

Follow Ann on Instagram and LinkedIn

Learn more about Climb4Climate

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

After a brief break from the show, Joanne is back to catch up with an end-of-2023 recap, hibernation and news on her new book, Crafting Your Pitch, A Storytelling Framework.

Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times with occasional rants from her on timely topics that she just can’t keep quiet about.

For more about Joanne, visit joannetombrakos.com

Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.

Learn more about Joanne's other books here.

Follow Joanne on Linkedin, Instagram and  Threads

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week’s conversation is with Melissa Tavss, Founder of Tipsy Scoop , Liquor Infused Ice-Cream, AND one of Joanne’s former and very successful NYU Grad students. Melissa has been quoted in various publications such as Forbes, CNBC, and Food & Wine and has appeared on TV shows such as Fox Business and NBC New York. She […]
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

This week Joanne is in conversation with networking expert, coach, and author of Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World – J. Kelly Hoey. Kelly's career has evolved from law to management to entrepreneurship. She has appeared on CNBC's Power Pitch, contributed to publications including The New York Times, Inc., Fast […]
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Joanne’s guest today is Joya Dass, founder of The Women's Leadership Lab, a leadership development platform for executive women. In an engaging and thought-provoking discussion on how woman leaders market and brand themselves Joya shares her own personal journey that took her to where she is today, why she incorporates adventure and public speaking into […]
The post Marketing and Branding for Women Leaders with Joya Dass: Episode #86 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

The bio of Joanne’s guest today, Elizabeth Talerman, reads, “Where others see limits, Elizabeth sees possibilities.” Today’s episode makes it clear that statement embodies who she is. Elizabeth Talerman is a graduate-level teacher, four-time entrepreneur, corporate board member, and MacArthur Foundation grantee. She is the founding partner and CEO of The Nucleus Group and works […]
The post Elizabeth Talerman on Branding, Kitchen Table Ethos and the Power of Optimism and Generosity: Episode #85 appeared first on joanne tombrakos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com