Marketing Mistakes (And How To Avoid Them)

In today’s episode, Stacy sits down with Spencer Brooks, who is the Founder and Principal of Brooks Digital, a digital firm that helps health nonprofits improve their online presence. The two discuss the importance of finding your niche, building a great website, and discovering the digital metrics that actually matter. Spencer also shares his “agile” project management philosophy, and why be believes that copying your competitor can stifle your creativity. Check here for some notes

Hollywood Branded Refresher Episodes

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Hollywood Branded  Content Marketing Case Studies

In this episode, Stacy sits down with Guy Bauer, who is the Founder and Creative Director of Umault, a video marketing agency that helps B2B businesses create content. Guy shares the steps one needs to go through in strategizing an ad, and he talks about the importance of making a decision based on effectiveness, and not time. In addition, he discusses what clients need to do in order to make the production process a bit easier. The two also discuss how to steer away from the “corporate video” and create an engaging video campaign. Check here for some notes

Hollywood Branded Refresher Episodes

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Hollywood Branded  Content Marketing Case Studies

In this episode, Stacy sits down with Wayne Mullins, who is the Founder and CEO of Ugly Mug Marketing.  Wayne shares his philosophy of "results based marketing" and why he thinks businesses should stay wary of vanity impressions, and other certain metrics. The two also discuss why businesses need to put work into their websites and socials in order to utilize these platforms as effective tools. Check here for some notes

Hollywood Branded Refresher Episodes

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Hollywood Branded  Content Marketing Case Studies

In this episode, Stacy sits down with Katie Dooley, who is the Founder and Brand Strategist at Paper Lime Creative, a Canadian design agency that helps businesses amplify their branding. Katie shares why it's important for businesses to invest in great graphics and identify their ideal customer. The two also discuss color theory and why businesses should be consistent in their branding, such as sticking to one font, or a fixed set of colors. Check here for some notes

Hollywood Branded Refresher Episodes

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Hollywood Branded  Content Marketing Case Studies

In this episode, Stacy sits down with Ann Bennett, who is the CEO and Founder of Ann Bennett Marketing. Ann shares why it's important for entrepreneurs to avoid overextending themselves and to discover their brand archetype. Whether you're a geek, nurturer, disruptor, or innovator, Ann believes that its best for entrepreneurs to always remain authentic. The two also discuss the importance of discovering your values, and making sure that you hire individuals who hold these same beliefs. Check here for some notes

Hollywood Branded Refresher Episodes

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Hollywood Branded  Content Marketing Case Studies

In this episode, Stacy sits down with Lauren Kennedy, who is the Chief Marketing Nerd of Coastal Consulting—a firm that helps organizations create an automated and personalized customer experience by helping them leverage HubSpot and Salesforce. The two discuss the importance of creating a persona, and the do’s and don’ts of HubSpot sequences. Lauren also talks about the approach businesses should take when trying to integrate HubSpot with Salesforce, while making the most of each system. They also touch on the benefits of using HubSpot for inbound marketing. Check here for some notes

Hollywood Branded Refresher Episodes

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Hollywood Branded  Content Marketing Case Studies

In this episode, Stacy sits down with Rachel Wagner, who is the Director of Brand Partnerships at Hollywood Branded.   Rachel talks about her experience in branded entertainment and the production side of partnerships. She also provides some examples of memorable moments she’s made possible in her career, including putting J.Lo in a Fiat at the AMA’s. The two also discuss the ways in which brands will make mistakes in trade partnerships. Check here for some notes

Hollywood Branded Refresher Episodes

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Hollywood Branded  Content Marketing Case Studies

In this episode, Stacy sits down with Seth Fry, who is the President of Big Frey Promotional Products, where he helps organizations gain exposure and build comradery through providing them with branded merchandise, apparel, and gifts. From mouse pads to tumblers to fidget spinners and face masks, the two discuss which types of promotional products are the best additions to your company's "swag kits." They also highlight the importance of making your merch both functional and tasteful, and they consider the ways in which you can save money when diving into this type of branding. Check here for some notes

Hollywood Branded Refresher Episodes

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Hollywood Branded  Content Marketing Case Studies

In this episode, Stacy sits down with Brittany Gilman, who is the CEO of BG Sports Enterprises, where Brittany builds brand partnerships campaigns for professional athletes. The two discuss how to create the perfect partnership with an athlete, as well as the risks that brands should consider when working with these types of figures. Brittany also provides some insights that brands should keep in mind when working with a limited budget while trying to pursue these types of partnership campaigns. Check here for some notes

Hollywood Branded Refresher Episodes

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Hollywood Branded  Content Marketing Case Studies

In this episode, Stacy sits down with Phillip Ramsey and Bryan Dewhurst, who are the co-founders of Uncommon Wealth Partners. They are financial planners that think differently about money and provide clients with information beyond retirement planning by helping them define goals, implement plans, and create wealth. The three discuss how you can better invest in yourself, your business, and maybe, even crypto. Check here for some notes

Hollywood Branded Refresher Episodes

You can check out our playlist here

Hollywood Branded  Content Marketing Case Studies