Marketing Mistakes (And How To Avoid Them)

In this episode, Stacy sits down with Leonard Kim, who is the Managing Partner of Influence Tree, a full stack digital marketing firm. He is also an author, a speaker, as well as a personal branding expert and he has won numerous awards for his work. The two discuss Leonard’s inspirational road to success, and how he went from living on his grandmother’s couch, to becoming the powerful and prosperous expert he is today. Leonard shares why he believes there’s a “step-by-step” process in building a personal brand. The two also touch on the importance of taking a break. while maintaining your drive to improve and do better. Check here for some notes

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In today’s episode, Stacy sits down with Andy Crestodina, who is the co-founder and Chief Marketing Officer of Orbit Media, an award winning digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. The two chat about visitor psychology, as well as the difference between generating a website for a consumer, versus a business. Andy also shares some of the big mistakes of website building—a lack of data, an excess of stock photos, a “thank you” page, and many more. Check here for some notes

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In today’s episode, Stacy sits down with Doug Zarkin, who is the VP and CMO of Pearle Vision, which is one of the largest optical retailers in North America. Doug has a wealth of experience in marketing; he has five North American Effie Awards, a Clio Award, and has been twice recognized as Innovative Marketer of the Year by the CMO Club. Here, the two chat about the 80-20 rule, and the importance of celebrating your progress. They also discuss why passion is necessary in building a successful team. Doug also shares his take on the metaverse, and the downfalls of partnering with a celebrity who lacks authenticity and enthusiasm for your brand. Check here for some notes

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In today's episode, Stacy sits down with Meg Sakakibara, who is the Vice President of Marketing an Unbounce, a platform that helps brands increase their conversion campaigns through landing pages and leveraging the power of AI. Meg has been a B2B marketing professional in the technology community for 14 years, spanning both enterprise software and SMB SaaS. The two chat about all the ways that you can create a successful conversion campaign, They discuss the importance of understanding your customer, your core messaging, and the conversions that actually matter—is it a lead, or a click-through? Check here for some notes

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In today’s episode, Stacy sits down with Melanie Herschorn, who is the Founder of VIP Digital Content. She is a content marketing strategist for coaches, authors, entrepreneurs, and speakers around the world. The two discuss the importance of finding your “why” and being authentic. Melanie also shares how she helps her clients find their messaging. She also discusses why she believes, it’s incredible beneficial to leverage podcasting and email marketing. Check here for some notes

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In this episode, Stacy sits down with Tom Schwab, who is the CEO of Interview Valet, an inbound marketing, media agency that leverages podcast interviews to drive sales. With his “white glove” service, he helps speakers, brands, authors, and more, increase their exposure, and gain leads by turning them into podcast pros. The two discuss why it’s important not to approach marketing with the intention of making it perfect—especially in regards to podcasting and thought leadership. Tom also shares why interviews should be organic. He also discusses why it’s more important to market your interviews more, than book more interviews. Check here for some notes

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In this episode, Stacy discusses the risks and potential benefits of social influencer marketing. She also offers practical tips on how to manage your boss's expectations when working with a client who may have unrealistic goals for their campaign objectives in mind. Check here for some notes

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In today’s episode, Stacy sits down with Rand Fishkin, who is the Co-founder and CEO of SparkToro, a Seattle-based tech start-up that provides tools for audience intelligence and market research. He is also the author of Lost & Founder: A Painfully Honest Field Guide to the Startup World. The two discuss the importance of better knowing your audience, as well as the downfall of creating a fictionalized avatar. Rand also shares why he believes it’s best not to invest all your money in Facebook or Google ads. Check here for some notes

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In this episode, Stacy discusses what is influencer marketing and the importance of social media influencers. She will also reveal how influencers bring impact on a brand’s sales. Check here for some notes

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In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs. Check here for some notes

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Hollywood Branded  Content Marketing Case Studies