Marketing Mistakes (And How To Avoid Them)

Marketing Mistakes (And How To Avoid Them)

By Hollywood BrandedBusinessMarketing
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Marketing Mistakes (And How To Avoid Them) episodes

  • How To Properly Pitch Your Contacts

    In today’s episode, Stacy and Curtis chat about how to properly make human connections with your contacts in order to successfully pitch them. Curtis and Stacy break down the importance of press releases, dialing in your journalist contacts, and pitching them properly. As the Principal of Automation Wolf, Curtis has worked in the media landscape and breaks down the PR space for us. Check here for some notes

    Hollywood Branded Refresher Episodes

    Check out some of the past episodes we’ve covered on this topic:

    • EP 263: Why Company Swag Should Be Purposeful And Practical With Seth Frey | Big Frey Promotional Products
    • EP 257: How Marketers Can Become Productive With Mari-Liis Vaher | Powerful Marketers
    • EP 256: The Significance Of Having PR Plan For Your Brand
    • You can check out our playlist here

      Hollywood Branded  Content Marketing Case Studies

      The following content marketing case studies below provide even more insights.

      • The Oscars 2022 – The Highs, The Lows and The Blows
      • The Global Success Of K-Dramas And Its Impacts On Product Placements
      • The Power Of Product Placement Versus Influencer Marketing
      • 43 min
      • How To Secure Leads And Demand Through Social Platforms

        In today’s episode, Stacy and Matthew chat about B2B business strategies that can better secure leads and demand through social platforms. Matthew Hunt has run thousands of marketing campaigns for hundreds of B2B companies. He's now the founder of Automation Wolf and coaches company CEOs, marketing directors, and other entrepreneurs. Check here for some notes

        Hollywood Branded Refresher Episodes

        Check out some of the past episode we’ve covered on this topic:

        • EP282: The Impact of Social Media Influencers on Brands With Stacy Jones | Hollywood Branded
        • EP 141: Better, More Optimized Facebook Ads With Sally Hendrick | Social Media Traffic School
        • EP 121: Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence
        • You can check out our playlist here

          Hollywood Branded  Content Marketing Case Studies

          The following content marketing case studies below provide even more insights.

          • Celebrity Influencers Don't Write Their Own Social Media Posts
          • Covid-19 Marketing: Leveraging Social Media and Influencers
          • The Top Female Social Influencers Of The Moment
          • 37 min
          • Create A Brand That Consumers Will Remember

            In this episode, learn one of the more powerful tricks to make your brand stick in people's minds. Check here for some notes

            Hollywood Branded Refresher Episodes

            Check out some of the past episode we’ve covered on this topic:

            • EP282: The Impact of Social Media Influencers on Brands With Stacy Jones | Hollywood Branded
            • EP 141: Better, More Optimized Facebook Ads With Sally Hendrick | Social Media Traffic School
            • EP 121: Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence
            • You can check out our playlist here

              Hollywood Branded  Content Marketing Case Studies

              The following content marketing case studies below provide even more insights.

              • Celebrity Influencers Don't Write Their Own Social Media Posts
              • Covid-19 Marketing: Leveraging Social Media and Influencers
              • The Top Female Social Influencers Of The Moment
              • 11 min
              • The Ever Changing Digital Content Landscape

                In today’s episode, Stacy sits down with Jeff Bullas who is a master of social media and digital marketing. He has been in the social media marketing game since the early days, and he shares his vast knowledge of the content space with us. Jeff discusses the battling with algorithms that change constantly, utilizing automation to increase your reach and produce more content, and how to tell a good story. The two discuss how targeting your audience and building a story that speaks to them can help you avoid some common marketing mistakes. Check here for some notes

                Hollywood Branded Refresher Episodes

                Check out some of the past episode we’ve covered on this topic:

                • EP282: The Impact of Social Media Influencers on Brands With Stacy Jones | Hollywood Branded
                • EP 141: Better, More Optimized Facebook Ads With Sally Hendrick | Social Media Traffic School
                • EP 121: Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence
                • You can check out our playlist here

                  Hollywood Branded  Content Marketing Case Studies

                  The following content marketing case studies below provide even more insights.

                  • Celebrity Influencers Don't Write Their Own Social Media Posts
                  • Covid-19 Marketing: Leveraging Social Media and Influencers
                  • The Top Female Social Influencers Of The Moment
                  • 40 min
                  • Let's Talk Streaming!

                    Everyone wants to be the biggest streaming giant in entertainment, but tracking streaming data can be tricky.  Bruce Nash talks to us today about how many impressions entertainment content receives, and the metrics inside of the business of entertainment.  He also let's us know what it adjudicator is, as he is the official adjudicator of movie records for the Guinness Book of Records. Check here for some notes

                    Hollywood Branded Refresher Episodes

                    Check out some of the past episode we’ve covered on this topic:

                    • EP 243: Tips And Tricks To Product Placement Partnerships In TV and Streaming Series with Susan Webber Gatto | SWG Consulting
                    • EP 195: Reporting the Trends in the World of Streaming Video with Ashley Rodriguez | Business Insider
                    • EP 159: Use Virtual Assistants To Streamline Business With Molly Rose Speed | The Academy for Virtual Assistants
                    • You can check out our playlist here

                      Hollywood Branded  Content Marketing Case Studies

                      The following content marketing case studies below provide even more insights.

                      • 6 Examples Of Influencer Marketing Gone Wrong
                      • Creating Content With Influencer Marketing
                      • Implementing Efficient Influencer Marketing Strategies for Your Brand
                      • 45 min
                      • Tracking And Achieving Your Client's Goals

                        In today’s episode, Stacy sits down with Alison Simons, who is Founder of Simmons Marketing, ,a professional services marketing firm that builds ROI focused marketing strategies. Alison creates customized programs that align with time allocation and budget with services ranging from keeping your blog updated to hands-on execution of marketing plans. The two chat about employee branding, skill building, and how to understand your client’s goals. Stacy and Alison discuss the miscommunication that can happen between client and agency, and how to avoid these pitfalls. Check here for some notes

                        Hollywood Branded Refresher Episodes

                        Check out some of the past episode we’ve covered on this topic:

                        • EP 225: Measuring and Valuing Product Placement with Dominic Artzrouni | Concave Brand Tracking
                        • EP 190: Tracking the Trends with Joe Gagliese | Viral Nation
                        • EP288: The Key To Building A Major Brand With Doug Zarkin | Pearle Vision
                        • You can check out our playlist here

                          Hollywood Branded  Content Marketing Case Studies

                          The following content marketing case studies below provide even more insights.

                          • 6 Examples Of Influencer Marketing Gone Wrong
                          • Creating Content With Influencer Marketing
                          • Implementing Efficient Influencer Marketing Strategies for Your Brand

                          • 31 min
                          • Increase Your Revenue By Leveraging Data

                            In today’s episode, Stacy sits down with Matt Bailey, who is the Lead Trainer and Founder of SiteLogic, an agency that teaches companies how to leverage both data and logic in their marketing practices. Matt has trained some of the biggest brands around — from Disney to Yamaha, Microsoft, and more. He is also the host of the marketing podcast “Endless Coffee Cup,” and has written three books. The two chat about Matt’s journey from real estate to digital marketing. They also touch on the pros and cons of Google Analytics, as well as the importance of asking questions. Matt and Stacy also discuss the communication problems that tend to arise when integrating products with business. Check here for some notes

                            Hollywood Branded Refresher Episodes

                            Check out some of the past episode we’ve covered on this topic:

                            • EP284: Hidden Costs of Social Influencer Marketing - The Real Conversation With Stacy Jones | Hollywood Branded
                            • EP 132: The Truth Behind Influencer Marketing With Brett Garfinkel | Sylo
                            • EP 101: Influencer Marketing Law with Sharon Toerek | Legal
                            • You can check out our playlist here

                              Hollywood Branded  Content Marketing Case Studies

                              The following content marketing case studies below provide even more insights.

                              • 6 Examples Of Influencer Marketing Gone Wrong
                              • Creating Content With Influencer Marketing
                              • Implementing Efficient Influencer Marketing Strategies for Your Brand
                              • 35 min
                              • What To Know About Influencer Marketing

                                In today’s episode, Stacy sits down with Nathan Piland who is not only one of our agency team members, but a music artist and a social media influencer, who has built a very engaged audience of over 4.2 million on TikTok. The two discuss the ins and outs of influencer marketing. Nathan shares what he thinks influencers should look out for when working with a brand, and also, why he believes brands should generally let influencers have more of a say in creating branded content. He also shares what the first steps are in becoming an influencer, as well as how long it takes for influencers to create videos for partnerships. The two also touch on Nathan’s fake pregnancy stunt which quickly earned him 250,000 followers more. Check here for some notes

                                Hollywood Branded Refresher Episodes

                                Check out some of the past episode we’ve covered on this topic:

                                • EP284: Hidden Costs of Social Influencer Marketing - The Real Conversation With Stacy Jones | Hollywood Branded
                                • EP 132: The Truth Behind Influencer Marketing With Brett Garfinkel | Sylo
                                • EP 101: Influencer Marketing Law with Sharon Toerek | Legal
                                • You can check out our playlist here

                                  Hollywood Branded  Content Marketing Case Studies

                                  The following content marketing case studies below provide even more insights.

                                  • 6 Examples Of Influencer Marketing Gone Wrong
                                  • Creating Content With Influencer Marketing
                                  • Implementing Efficient Influencer Marketing Strategies for Your Brand
                                  • 41 min
                                  • The Great Resignation

                                    In today’s episode, Stacy sits down with Kristrr Ungerbocker who is the is the Founder of Talk SHIFT, a global movement that focuses on leadership language, and teaches why strong communication leads to better results in both business and life. He is also the author of 22 Talk Shifts, a #1 Wall Street Journal Best Seller that shares numerous ways to strengthen communication. The two chat about the great resignation as well the difference between working to live and living to work. They also share the ways that you can better motivate your team, and the importance of adopting a compassionate, yet understanding leadership style. Check here for some notes

                                    Hollywood Branded Refresher Episodes

                                    Check out some of the past episode we’ve covered on this topic:

                                    • EP288: The Key To Building A Major Brand With Doug Zarkin | Pearle Vision
                                    • EP286: Creating A Content Marketing Strategy With Melanie Herschorn | VIP Digital Content
                                    • EP285: Podcast Marketing 101 With Tom Schwab | Interview Valet
                                    • You can check out our playlist here

                                      Hollywood Branded  Content Marketing Case Studies

                                      The following content marketing case studies below provide even more insights.

                                      • Becoming An Effective Leader Of A Successful Business
                                      • 20 Celebrity Veterans Who Served In The Armed Forces
                                      • Is Your Brand Considered "Cheugy"?

                                      • 37 min
                                      • 10 Proven Tips To Grow Your Social Media (That Actually Work)

                                        In this episode, Stacy teaches us 10 ways that brands can create more successful social media strategies. Check here for some notes

                                        Hollywood Branded Refresher Episodes

                                        Check out some of the past episode we’ve covered on this topic:

                                        • EP282: The Impact of Social Media Influencers on Brands With Stacy Jones | Hollywood Branded
                                        • EP271: Amp Up Your Personal Branding: Tips For Monetizing Your Social Media With Dre Fox | Time Of Dre Media
                                        • EP 141: Better, More Optimized Facebook Ads With Sally Hendrick | Social Media Traffic School
                                        • You can check out our playlist here

                                          Hollywood Branded  Content Marketing Case Studies

                                          The following content marketing case studies below provide even more insights.

                                          • Becoming An Effective Leader Of A Successful Business
                                          • 20 Celebrity Veterans Who Served In The Armed Forces
                                          • Is Your Brand Considered "Cheugy"?

                                          • 13 min

                                          About Marketing Mistakes (And How To Avoid Them)

                                          From the publisher's feed

                                          Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics.