Marketing Mistakes (And How To Avoid Them)

Marketing Mistakes (And How To Avoid Them)

By Hollywood BrandedBusinessMarketing
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Marketing Mistakes (And How To Avoid Them) episodes

  • Marketing Magic: Exploring Innovative Strategies

    In this episode, Robin and Stacy chat about innovative and effective marketing and branding strategies.


    About Robyn Eagles

    Robyn is the principal strategist of GTMSC, a go-to-market strategy and communications firm specializing in helping businesses grow through strategic consulting and communications. With 24 years of marketing expertise, Robyn has led Innovation Marketing at Acura and Communications and PR at Honda and Kelly Blue Block, Head of Communications and Marketing at Skyrsye, and lived agency life at Fleishman–Hillard managing various entertainment and technology accounts including Seagate, Mitsubishi, and Sony Entertainment.


    36 min
  • Maximizing Your Marketing Budget for Impactful Campaigns

    In this episode, Stacy and Chris talk about how businesses can maximize their marketing budgets to create campaigns that are impactful.


    About Chris Knock

    Chris is the Founder and CEO of Gallant, a strategy and design studio dedicated to building brands for a better world. With over 10 years of digital expertise, Chris is known for using strategic planning and design principles to transform brands for startups and small businesses. He’s led the development of nationally recognized campaigns for iconic brands and nonprofits, including Ace Hardware, Hyatt Hotels, Lowe’s Home Improvement, and The Christopher and Dana Reeve Foundation. As a frequent speaker at the University of Texas, Austin, and author of “ The Practical Pocket Guide to Account Planning”, Chris actively shares his vision on how to craft brand strategies to drive positive change.

    40 min
  • Mastering Brand Implementation: The 5 Pillars of Success

    In this episode, Stacy and Darren share about the 5 pillars of successful brand implementation planning and the power of well-defined brand plan.


    About Darren Horwitz

    Darren Horwitz is the Founder of TenTen, a leading brand implementation firm that helps organizations plan, build, and manage brand change. With over 20 years of experience in branding, advertising and television production, Darren has a proven track record of delivering measurable results in brand optimization. His resume includes an early career working in entertainment at Geraldo, Montel Williams and HBO Cinemax, before moving over to the agency worlds of McCann-Erickson, Interbrand and FutureBrand.With a brand implementation process built to focus on efficiency and optimization, Darren builds client plans and management models from any starting point.

    29 min
  • Unlocking Growth: Fusing Human Creativity and Analytics

    In this episode, Stacy and Pete chat about how to combine human creativity and curiosity with leading-edge analytics and technology to pave the way for growth. https://hollywoodbranded.com/leading-edge-analytics-and-technology


    About Pete Sena

    Pete is the founder of Digital Surgeons, a creative consultancy that helps brands spark and design new opportunities for growth. With nearly 20 years of branding experience, he has led cross-functional teams delivering innovative, bottom-line-boosting activations and multi-channel programs for startups to Fortune 500 companies. Pete firmly believes that experiences build relationships, and relationships build brands. In 2018, he founded ThinkFWD, a forward-obsessed community that empowers leaders forworld-class innovation. His dedication to cultivating and connecting business innovators led him to provide practical education, engaging events, and invaluable toolkits to drive significant progress in people's careers.Pete's exceptional team and innovative thinking have made a lasting impact on some of the world's leading companies, including Microsoft, PepsiCo, Google, Hershey, and more. His expertise in design, technology, and consumer behavior enables him to bring distinct recognition, driving positive change and increasing business value. He's an inspiration, motivating individuals to achieve meaningful progressin their personal and professional live

    37 min
  • LinkedIn: Your Personal Brand's Secret Weapon

    In this episode, Stacy and Joel dive into how you can leverage LinkedIn to grow your personal brand.

    About Joel Freund

    Joel is the Founder and CEO of Fluex Media, a marketing agency with a focus on building personal brands for B2B executives. As an entrepreneur, Joel currently manages some of the largest personal brands on LinkedIn, helping executives maximize their brand visibility and increase their sales leads. His dedication has earned him recognition in leading industry publications such as Forbes, Entrepreneur, PR After Hours, and more.

    36 min
  • Unlocking Success: Exploring Marketing Tactics and Fan Connection in the Gaming Industry

    In this episode, Stacy and Adam chat about successful marketing strategies for video gaming and effective ways for consumers and fans to connect with iconic brands through compelling content and data-driven insights.


    About Adam Kraus

    Adam is the founder of Miniboss Solutions, a marketing consultancy firm specializing in the gaming and entertainment industries. With nearly two decades of experience, Adam is a veteran in the gaming landscape, having worked with distinguished publishers like Striking Distance Studios, Capcom, 2K, Microsoft Xbox, and more.




    28 min
  • Navigating The Pitfalls: Common Mistakes In Livestreaming Hybrid Events

    In this episode, Stacy and Howard dive into the world of livestreaming hybrid events and share their experiences, insights, and recommendations for tackling these challenges effectively.


    About Howard Zales

    Howard is the President of Viridity Entertainment Services, where they specialize in delivering professional-standard live streams and remote productions for a wide range of clients. With over 25 years of experience as a camera operator, Howard has worked on some of the most iconic sports events and high-pressure productions, including Super Bowls, Olympic Games, and Wrestlemania PPVs. Howard has been at the forefront of delivering broadcast-quality live streams and remote recording, creating seamless and engaging experiences for audiences worldwide. His expertise and dedication haveeven earned him a with the prestigious recognition of an Emmy award.Howard's passion for mentoring the next generation of television sports freelancers is equally impressive. He has created "The Broadcast Sports Course," a proprietary training and mentorship program that helps aspiring technicians kickstart successful freelance careers in the industry.

    25 min
  • Expert Voices: Storytelling for Impact and Influence

    In this episode, Stacy and Jeff dive into the profound impact of storytelling and discuss strategies to assist experts and professional advisors in effectively conveying their messages to achieve tangible outcomes in their businesses and personal lives. https://hollywoodbranded.com/podcast/storytelling-for%20impact-and-influence


    Jeff Bartsch:

    Jeff is the founder of Story Greenlight, a company that empowers experts and professional advisors to enhance their messages and achieve impactful results in their business and personal lives through the transformative power of storytelling. With over 20 years of experience in the entertainment industry and online business, Jeff has made a lasting impression on the storytelling landscape. His expertise has influenced content creation for renowned entities such as ABC, NBC, Universal, Disney, Apple, and manyothers. Jeff's insights on storytelling have garnered attention from esteemed publications like Time Magazine, USA Today, and the Associated Press. His perspectives on the profound influence of storytelling on consumers' lives have resonated with readers worldwide. Through Story Greenlight, Jeff and his team are revolutionizing how experts and professional advisors share their stories. Believing that everyone possesses the potential for impactful storytelling, Jeff encourages individuals to amplify their voices, expand their client reach, and leave a lasting legacy.



    35 min
  • SEO Strategy To Safeguard And Elevate Your Online Presence

    In this episode, Stacy and Joseph chat about how to lead with SEO strategy before optimizing your website so that you guarantee success versus accidentally losing your digital status. We’ll learn what works from Joseph perspective, what should be avoided, and how some businesses miss the mark.

    About Joseph DeVita
    Joseph is one of the Managing Partners at Moving Traffic Media, an internet marketing agency focused on search marketing, social media, and display advertising. Joe has spent over twenty years working to revolutionize digital marketing and driving business growth and oversees operations, with his expertise stemming from a decade at SapientRazorfish, working with renowned clients like Marriott Hotels and various Fortune 500 companies.

    35 min

About Marketing Mistakes (And How To Avoid Them)

From the publisher's feed

Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics.