Marketing Mistakes (And How To Avoid Them)

Marketing Mistakes (And How To Avoid Them)

By Hollywood BrandedBusinessMarketing
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Marketing Mistakes (And How To Avoid Them) episodes

  • Strategies for Turning Your Business into a Scalable Machine

    In this episode, Stacy and Raul talk about strategies for achieving profitable growth and how to transform your business into a scalable machine.


    About Raul Hernandez Ochoa

    Raul is the founder and CEO of Do Good Work, a consulting practice that helps independent digital businesses achieve profitable growth. With extensive experience as a digital growth strategist and entrepreneur, Raul is known for helping businesses achieve profitable growth and make a meaningful impact. Raul has tripled the growth of digital businesses, generated millions in revenue, and designed high-performing marketing and sales teams. He has been responsible for driving $50 million in sales and overseeing $25 million in ad spend, and has trained thousands of entrepreneurs through private programs and live events. Raul is also a published author and a sought-after public speaker, sharing his insights and strategies for success.

    41 min
  • Proven Strategies for Building Connection Through Podcasting

    In this episode, Stacy and Simon chat about how to leverage the power of podcasting and establish networking opportunities for both talent and employers. https://hollywoodbranded.com/proven-strategies-for-building-connection-through-podcasting
    About Simon:
    Simon is the Chief Marketing Officer of BC Jobs – a leading job board connecting employers with top talent in various industries. With over 10 years of experience in global marketing, Simon has built a successful career in guiding several B2B organizations on how to leverage the power of podcasts and LinkedIn to establish themselves as thought leaders in their respective industries. As an individual committed to personal growth and empowerment, Simon has continuously shared his knowledge, insights, and enthusiasm with his communities. With a passion for podcasting, he has created two captivating podcasts - Marketing on Mars and Innovators Podcast – that have collectively garnered over an astonishing 750K views. His latest podcast, "Mom," has gained considerable attention, accumulating over 500K views in just 12 months. Simon has proven himself as a master networker as he organizes in-person and online happy hours to unite over 1,000 CXOs, founders, tech professionals, and LinkedIn creators, to meet and collaborate for the future.

    43 min
  • Decoding Buyer Personas: Crafting Effective Buying Strategies

    In this episode, Stacy and Jim about buyer personas’ impact on driving highly effective buying strategies.


    About Jim Kraus

    Jim is the President of Buyer Persona Institute, a leading market research and consulting firm. With multiple decades of experience, Jim is an expert in understanding customers and their buying behaviors.Jim leads the development and implementation of their proprietary buyer persona framework, the 5 Rings of Buying Insight to help businesses optimize their marketing and sales strategies by leveraging buyer personas.


    Actively engaging with his audience through his blog and newsletter, The Buyer Persona Buzz, Jim is also a sought-after podcast guest and speaker. He is currently collaborating with Adelle Revella, on the second edition of the book, Buyer Personas, to expand awareness and enhance understanding of effective buying strategies

    41 min
  • The Power of Homeownership: Building Wealth and Security

    In this episode, Stacy and Franco talk about the importance of homeownership and what steps to take to achieve affordable housing.


    About Franco Perez

    Franco is the founder and president of Franco Mobile Homes – a leading real estate company offering innovative mobile homes for families. With over a decade of experience in real estate, he has been instrumental in tackling the affordable housing crisis with well-designed solutions. After witnessing his family's struggle during the 2008 financial crisis, Franco was inspired to explore the real estate sector and provide hundreds of families with financial security through inexpensive housing options.

    Franco is very passionate about sharing this knowledge and firmly believes that homeownership is a key element in building personal wealth. To spread this message, he has written the book, Mobile Homes: The Secret to Ownership, runs the popular YouTube channel, Franco Mobile Homes, and hosts the inspiring podcast, The Mobile Home Movement. Known as an inspiration and recognized expert in affordable housing, his remarkable success stories earned him features in prestigious media outlets like Forbes and ABS - CBN News. Combining his industry knowledge with his personal experience allowed Franco to deeply understand the struggles of many working families and how to guide them to achieve their financial goals to live a rewarding life.

    20 min
  • Harness The Potential Of Digital Marketing To Reach Ideal Customers

    In this episode, Stacy and Zach chat about the challenges entrepreneurs face in the digital world and the steps to connect with your ideal audience and build a connection.


    About Zach Day

    Zach is the Founder & Creative Director of Brand You Media, a video agency dedicated to empowering purpose-driven entrepreneurs and coaches to make an even bigger massive impact on the world. With extensive experience as a film director, he has helped numerous entrepreneurs unlock their mission-driven story and build content that enables targeted audiences to connect and relate on a whole new level. Zach’s unique three-step process helps clients connect with their ideal audience and build an engaged community around their message. Zach additionally hosts the entrepreneurial podcast, 'Right Now ShowPodcas

    24 min
  • Unlocking the Power of Copywriting and Email Marketing: Recipes for Driving Results

    In this episode, Stacy and Luke Charlton chat about how to drive better results with email marketing and the step-by-step process to win clients using just a concise email.


    About Luke Charlton:

    Luke Charlton is the founder of LukeCharlton.com, an agency dedicated to empowering coaches to acquire high-paying clients through strategic paid advertising. With over 8 years of marketing experience, Luke has helped over 1,000 coaches grow their businesses with paid advertising and unveiled the secret of attracting numerous clients with just a 15-minute email. Leaving his comfortable government job in 2013, he established his online coaching business after overcoming numerous trials and errors. Today, Luke's guidance has proven successful for over 4,000 coaches, earning him recognition in esteemed publications like “6-Figure Coaching” and collaborations with renowned ad agencies.Having invested $16 million in advertising and generating $50 million+ in sales, Luke's expertise in copywriting and marketing has benefited industry experts like Bob Proctor, Mike Dillard, Neil Patel, and many more. He's recognized in publications like "6-Figure Coaching" and collaborates with renowned ad agencies. With his proven methods and many success stories, Luke is an invaluable resource for individuals seeking unparalleled growth in the online business landscape.

    47 min
  • Write High Performing Content Using the Latest Techniques

    In this episode, Becky and Stacy talk about how to create high-performing content in the new era of ChatGPT and what mistakes to avoid when doing original research.


    About Becky Lawtor

    Becky is the Founder and Chief Research & Content Officer at Redpoint, a B2B research agency specializing in data-driven storytelling that boosts brand authority and awareness. Having collaborated with top brands like Adobe, IBM, Samsung, and Zapier, Becky has delivered impactful, expert-driven, and data-supported content that leaves a lasting impression. With her strategic content methodology, she boosts her clients' lead-generation efforts and establishes their research as credible sources, earning recognition from respected organizations like Gartner. Using AI tools such as Chat GPT, Becky delivers unique, tailored, data-driven content that sets her clients apart in the competitive marketplace

    30 min
  • The Secret To Profitable Growth And Customer Satisfaction

    In this episode, Stacy and Kevin chat about practical tips for driving profitable growth and how to improve customer experiences through collaborative relationships.


    About Kevin Roy:

    Kevin Roy is the founder and CEO of Green Bananas SEO, a leading digital marketing agency specializing in driving organic search engine optimization results to help businesses succeed online. With over 24 years of experience in digital marketing, Kevin has built a successful career by providing visionary strategies for profitable growth. He has a proven track record across various industries, consistently delivering millions of dollars in revenue for both private and public organizations.Kevin excels in building collaborative relationships that improve business outcomes, enhance customer experience, and drive annual profit margins. His dedication to assisting national brands in achieving higher conversions has earned his agency a well-deserved spot among the Inc 5000's Fastest Growing Companies. Kevin brings his deep knowledge of digital marketing and his expertise in leadership and innovation to enable clients to thrive in the digital age.

    39 min
  • How To Maximize Your Visibility And Brand Recognition

    In this episode, Stacy and Susan chat about how to shine in the media spotlight and build your brand to become a highly recommended guest on top-rated news series, podcasts, and across media! Check the full transcript here


    About Susan Harrow:

    Susan is the CEO of Harrow Communications where she has spent over 33 years providing media training and honing communication skills for authors on national book tours, and developing executive presence for both corporate leaders and entrepreneurs around the world. Susan has trained thousands of clients worldwide on how to interact and be comfortable with the media. Her methods are based in neuroscience, martial arts + mindfulness based practices, with the goal to speed your comfort + confidence for media interviews. As a media trainer, marketing strategist, and author of the best-selling book – Sell Yourself Without Selling Your Soul, she’s been called the “Go To Girl” for getting on Oprah. Susan today specializes in working with socially conscious businesses to get their message - media ready – to grow their reputation and ROI.

    50 min

About Marketing Mistakes (And How To Avoid Them)

From the publisher's feed

Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics.