Charisse discusses omnichannel​ marketing strategies, enhancing in-store retail experience and ways to measure influencer impact.

Candace reveals her thinking behind the world-famous cupcake ATM, the impact of celebrity advocacy and the evolution of UGC in product marketing.

Helaine discusses launching a start-up fitness boutique, app, and creating a connected community through digital.

Jeff discusses the power of media and technology in changing the world, concerns around global data protection, and the future of virtual reality in marketing and content creation.

Dan discusses tapping into consumer senses, the value of “Instagrammable” content, and the resurgence of traditional marketing channels. Evaluating the effectiveness of auction-based digital marketing, Dan shares why he believes catalog​ and direct mail marketing is better targeting consumers in today’s crowded markets.

Lisa discusses the growing cooperation between purpose and profit, the role of influencers in social impact today, and the underrepresented notion of belonging in the workplace.

Jennifer talks navigating through an attention economy, redefining consumer funnels and the mistake of marketing in echo-chambers. Explaining her theory of “earfluence”, Jennifer Kavanagh shares her predictions for the future of content consumption.

Erik talks transforming a passion into a business, breaking into new markets and the importance of re-branding for standing out in saturated markets. Transitioning from an executive chef to an executive business leader, Erik Oberholtzer discusses how Tender Greens can no longer solely rely on high-quality​ hospitality, guest experience, ​and ingredients to drive their success.

Marisa discusses the strategies behind the fast-food brand’s world-class marketing campaigns. For Marisa, her transition from the beauty industry to fast-food had more to do with seeing the similarities in the two industries rather than their differences. Tune in to hear how Taco Bell is using traditional, digital, earned and paid media to maintain its national fan base while navigating through the constantly evolving mediascape.

Eric discusses taking a leap into the world of retail to build a brand from the bottom up. Tune in to hear how Hill City is using artificial intelligence to create a personalized​ communication experience with consumers.