Brian discusses market solutions to the single-use​ plastic waste epidemic, how local influencers are achieving global impact and the growing collaboration between private and public players when it comes to the environment.

Geoff talks the future of video, the development of one-to-one live streaming and the rise of audio. In discussing how the mediascape has evolved over the past 15 years, Geoff describes how he has grown a social network by leveraging the power of users as marketers in today’s network society.

Yoann talks advantages to marketing on a “dying” platform, empowering their sellers as mini-entrepreneurs and leveraging events and workshops to improve the platform’s user-generated content. In his path from engineer to marketer, Yoann describes the need for innovation and testing to challenge marketing status quo and how being a pioneer in an uncommon space has given Depop a unique edge.

Alysse talks breaking the taboo of CBD snacks, capitalizing on cultural tensions in consumption and shifting from a subscription service to a membership model. In sharing her top tips on leading a complete company rebrand, Alysse discusses data-driven messaging in two-sided marketplaces and the importance of defining a brand persona.

Sandra talks successfully shifting luxury heritage brands into the digital landscape, the value of localized influencer marketing strategies and how to avoid the risk of offensive brand messaging. In discussing the impact technological innovations have on the fashion industry, Sandra shares how Diane von Furstenberg is using nuanced methods of customer service to provide the ultimate shopping experience by bridging the gap between online and in-store.

Eric talks how Postmates became a household verb, the creative success of its current out-of-home advertising campaign and the future of the on-demand gig economy. In discussing how celebrities such as Iggy Azalea have become an integral part of the Postmates brand, Eric shares his tips on how and when to leverage macro-influencers.

Tina talks​ curating experiential marketing popups, generating tri-directional conversations with consumer communities, and keeping costs low with a direct-to-consumer model. Reimagining what it means to be a brand, Tina describes how Brandless is tackling the paradox of choice modern consumers face.

Jessica talks market-based​ solutions to sustainability, achieving impact at scale, and the importance of earned media. With the recent launch of the Impossible Burger 2.0, Jessica discusses success at CES 2019, a new partnership with fast-food giant Burger King and how they’re handing the keys over to consumers with new supermarket distribution plans.

Melissa talks driving positive social change through marketing, her experience in launching the infamous DTF campaign and the value of anthropologists for brands wanting to make a cultural impact. In discussing OkCupid’s recent Game of Thrones campaign, Melissa describes how the dating app is committed to creating deeper, meaningful connections that users have often been deprived of.

Elana talks influencer marketing, growing a business through e-commerce and international expansion into the Chinese market. With over twenty years of experience at companies such as L’Oreal, Avon and Estée Lauder, Elana delves into the benefits of managing a smaller brand.