Marketing Moms

In this episode, we reveal our top 10 mistakes in advertising and how to prevent them. From the easiest mistake of typos and not proofing to always have a plan B for technology hiccups, to listening and taking notes, to NEVER pitching unsolicited creative and avoiding office politics, you can learn from your mistakes before making your own! 

In this episode, we advise you on how to advance your marketing knowledge while juggling kids, a family, your team, and your job. From having a regular practice of reading, attending webinars, events, getting involved in local and national groups with like-minded professionals and/or Mom’s groups, there are so many ways you can continue to learn innovative ideas on-the-job to keep you sharp. 

In this episode, we go deep into the role of the account executive. From departmental, managerial, and individual account person goals, to specific day-to-day roles and responsibilities, and guidance on what to do when you don’t have billable work, this episode is a high-level account management training seminar. Our helpful takeaways include tips like thinking of your boss as a second client, knowing when and how to speak up, the importance of honesty, the hot potato rule, and more -- all to make you an indispensable account manager. 

In this episode, we talk about our early years working and juggling kids and work, and finding our personal and professional tribes and support systems. From breastfeeding at work, managing childcare, to making your own rules without feeling guilty, we talk about our different approaches to juggling it all. 

In this episode, we tackle the meaning behind “how to grow a pair of balls” in business, and ways you can address it while not being called the another B-word. This topic is of particular importance to women in the creative industry, as only 30% of marketing and advertising leaders are women, with only 12% of women in creative roles. You may have been told to “grow some balls” a time or two in your life, so we’ve identified some helpful takeaways from our experience for feeling empowered in the workplace: kill impostor syndrome with confidence, be brave and don’t fear getting uncomfortable, and always be selling yourself.

In our first episode, we talk about our start in advertising on different coasts, our different approaches which eventually led to holding the same position and area of expertise, and similar personal lives each with three kids and a dog. From the importance of job training, mentors, trusting your gut, and how the work world is a jungle gym, not a ladder, our stories zig and zag through each new phase of life.