Marketing Morsels

Building your confidence with video is the perfect way to stand out and let others get to know you.

Video is the number one fear for people getting started with marketing. We put up mental roadblocks and excuses for not doing it, but it's a huge part of marketing and it's getting even more popular.

Learn 7 steps to remove your roadblocks and make it quicker, easier and less overwhelming to get started.

Once you start and you have a process that works for you, it'll feel so much easier to push past the scary bit and get out of your own way.

If you enjoyed this episode please take a sec to leave a rating and share it with your freelance pals.

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The video editor I mentioned: Kapwing

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor

This week I share 6 questions to help you decide whether to post your content, photo or idea on social media.

You know when you spend ages creating images or writing posts, then right before you hit publish you second-guess yourself and think "should I be sharing this, is this what I'm about?"

There are steps you can take to help you stop second-guessing yourself, or at least move past it when it happens, and make a quick decision in the moment.

Having a checklist like this helps you sense-check your posts and make sure everything you're sharing is right for you and your customers.

If you enjoyed this episode please take a sec to leave a rating and share it with your freelance pals.

Thanks for listening!

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If you'd like to request an episode on a particular subject: Pop me a quick message on LinkedIn.

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor

Being public and talking about yourself is scary and it feels weird. But as an introvert, you have superpowers that are perfect for marketing the way you want to and in a way your customers want to see from you.

When people hear marketing they often think about networking or selling, but the reality is that lots of marketing methods these days lend themselves to introverts.

You're completely in control of everything you do. Knowing what energises you, setting boundaries and understanding your superpowers helps you choose channels and methods of marketing that suit you and your values.

And when you market in a way that's right for you, you can and will make it successful because you're doing it in a way that's authentically your way and that's exactly what makes you stand out.

If you enjoyed this episode please take a sec to leave a rating and share it with your freelance pals. 

Thanks for listening!

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If you'd like to request an episode on a particular subject: Pop me a quick message on LinkedIn.

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor

If your brain's mush and you feel like you haven't achieved as much as you'd like, you're not alone.

I share 14 gentle questions to help you reflect, feel good about what you did, reset your brain and keep your thoughts on track for the new month.

This isn't about giving yourself loads to do. It's about what made you happy this month and choosing one small thing you want to achieve next month.

The important thing is that you're taking steady steps in the right direction and cutting down your to-do list to the most important tasks.

Grab your worksheet, spend 20-30 minutes thinking about the questions and set your focus for the next month.

Remember it's about small, simple steps to help you focus and feel a bit more in control.

👉 Grab your Monthly Reflection worksheet: Download your template here (it's free).

If you enjoyed this episode please take a sec to leave a rating and share it with your freelance pals.

Thanks for listening!

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If you'd like to request an episode on a particular subject: Pop me a quick message on LinkedIn.

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor

Coming up with content ideas is hard. Halve the time and energy you spend on content by turning one great idea into lots of helpful pieces of content.

This gives your customers more opportunities to read and learn from you in the way that's best for them. Taking the pressure off you, getting more out of your time and making sure your ideas and knowledge get the attention they deserve.

You might have heard this referred to as repurposing, what that means is taking one piece of content or one idea and turning it into lots of other bits of content or ideas.

Rather than having to come up with loads of different ideas for each separate bit of content, you can have one main idea or topic that you can then use to fill a week's worth of posts along the same theme or split it out over a few months.

This makes it easier to plan your content and create little nuggets of useful info for your audience without having to do twice as much work.

If you enjoyed this episode please take a sec to leave a rating and share it with your freelance pals.

Thanks for listening!

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If you'd like to request an episode on a particular subject: Pop me a quick message on LinkedIn.

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor

Comparing yourself to others is a slippery slope for your mental health, but just saying "don't do it" isn't helpful. Instead, change the way you mentally process it the next time it pops up.

It's easy to get swept up in your thoughts in your little freelance bubble. Use these steps to reframe your thoughts so you've got a healthy way to look at comparison. This helps ground your spiralling thoughts in the moment, gives you perspective and paints a more positive picture. Reframing the way you think about comparison so you can process it instead of fighting to suppress it.

The key thing to remember is that everyone is at different points on their own separate journey. Embracing comparison and looking at the real differences between you and the people you're comparing yourself to, this shows you cold hard facts to put your thoughts into perspective and move past it.

If you enjoyed this episode please take a sec to leave a rating and share it with your freelance pals.

Thanks for listening!

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If you'd like to request an episode on a particular subject: Pop me a quick message on LinkedIn.

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor

It's OK if your only goal is to put pants on. Cut yourself some slack while the world's on fire.

You'll see lots of people doing their own thing with goals and intentions for the year. Leave them to it. Do whatever your brain and body need you to do right now and don't feel bad about it. 

Goals are only useful when you're in the right mindset to do something with them.

If you really want to set a few goals to help you focus, in this episode we'll chat about 6 things you can reflect on to start small and set realistic baby steps.

If like most of us, you're just trying to find the energy to stay afloat, I also share 6 things you can do instead of setting goals. So you can start the year with a mental declutter and stop feeling guilty for not doing the same as other people. 

If you enjoyed this episode please take a sec to leave a rating and share it with your freelance pals.

Thanks for listening!

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If you'd like to request an episode on a particular subject: Pop me a quick message on LinkedIn.

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor

Learn 6 useful tips to ground yourself and push past the fear when you're feeling pre-posting nerves and second-guessing yourself.

Marketing yourself as an introvert is one of the scariest things. Until... you start doing it. Remembering these tips can help shift your anxious mindset and feel the joy, satisfaction and pride of hitting the publish button when it's right for you. Helping you feel a little more confident in the moment and feel good about sharing your content with the world.

If you enjoyed this episode please take a sec to leave a rating and share it with your freelance pals.

Thanks for listening!

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If you'd like to request an episode on a particular subject: Pop me a quick message on LinkedIn.

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor

I talk you through the steps to create a mini-marketing strategy to help you make quick decisions about what you want to do and how you're going to do it.

While I'm a firm believer in having a solid strategy and plan, the main purpose is that you've got something to aim for, you know where you're heading and you can take the right actions to help you get there.

This is great for overthinkers to clear the fog of procrastaplanning and take action. You just need 30 minutes, your brain, 14 post-its and a pen.

If you enjoyed this episode please take a sec to leave a rating and share it with your freelance pals.

Thanks for listening!

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If you'd like to request an episode on a particular subject: Pop me a quick message on LinkedIn.

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor

8 questions to help you take a step back, understand your audience a bit better and feel clearer about who you're writing for and why.

If you're in a bit of a funk and you want to start marketing, but you feel like things aren't quite clear and something's stopping you from writing content or creating videos, this is a really nice trick to take a step back, take a breather and just think.

You should come out the other side a bit clearer on who you enjoy working with, what you're about and how you can help people.

If you enjoyed this episode please take a sec to leave a rating and share it with your freelance pals.

Thanks for listening!

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The freelance group I mentioned: Freelance Heroes

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor