Marketing Morsels

What is niching? Is it right for you? What can it look like in its different forms? What are the pros and cons? Are you ready to niche?

Find the answers to all your questions in this episode.

The customer journey is all about building relationships...becoming BFFs, if you will.

In this episode, I'll share the steps you need to simply and effectively set up for your customer journey.

Thanks so much to all of you for listening. It means a lot and it's really keeping me going right now. 💛

I'm taking a little break for a few weeks to focus on some life things and work on some exciting new services.

Look after yourselves and I'll see you soon. 👋

In the meantime, come and say hi on Instagram and Twitter for marketing tips, behind the scenes shenanigans and dog-based memes.

👋️ Instagram @laurentaylormarketing

There are so many options for you to spend your money on, it's important to choose the ones that will get you the results you're after.

While it's tempting to jump straight into paid marketing, there are a few things to consider first to get your foundations right.

In this episode, I share a few prompts to help you decide where's best to spend your money and put it to the best use for you right now.

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👋️ Come and say hi on Instagram @laurentaylormarketing

Ads are a great way to get more eyes on your brand, more website traffic or more product sales by letting people know you exist and how you can help them.

Getting your foundations right first before investing your time, money and energy, means you're more likely to see success and get the results you want.

This week I share my top ten things to consider to get the best from your ads if you're thinking about getting started.

The helpful iOS14 update article I mention by Aim High Social: Read the article here.

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👋️ Come and say hi on Instagram @laurentaylormarketing

This week I get my ramble on and chat about the unintentional side-effects 'brag' culture can have in marketing.

Growth means something different for everyone. For you it could mean freedom to control your environment, working with your favourite clients, learning new things and offering new services, or earning a particular income.

Seeing other people shouting about how great they're doing is a one-way trip to comparisonville and feeling bad about yourself.

There's no right or wrong way to grow your business, only the right way for you. Screw what everyone else is doing, do it your way.

📯 Potty mouth warning: If you're listening with kids nearby, I say "piss" at 00:59.

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👋️ Come and say hi on Instagram @laurentaylormarketing

Sharing your unique personality is the ultimate way to connect with your customers. Nobody else is like you.

It lets your customers get to know you and attracts like-minded people. It also filters out people you don't want to be attracting.

Figuring out the right way to express your personality gives your marketing soul. That's what makes it special.

I share my favourite tips to express more of your personality without it feeling forced.

You can't share too much personality, that's not a thing.

The more you try things, the more comfortable you become. When you nail the sweet spot that works best for you, creating content is less stressful, more fun and more you.

The links I mention:

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If you'd like to request an episode on a particular subject: Pop me a quick message on LinkedIn.

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor

Working solo and marketing yourself can bring up all sorts of fun emotions and it's easy to end up in a spiral.

Everybody's different and no-one can tell you what's best for you. You'll also likely have some of your own steps that you turn to when you need them.

I wanted to share some things that help me when I recognise I'm heading down a certain path. I use these to process my thoughts and remember the reality of a situation, rather than the made-up version I'm worrying about.

The important thing is to take time for yourself and have a few things you can come back to if you feel yourself drifting off course.

The links I mention:

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If you'd like to request an episode on a particular subject: Pop me a quick message on LinkedIn.

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor

If you're procrastinating more than normal at the moment, you're not alone.

Sometimes procrastination is what your brain needs. The tricky thing is if you've identified that you are procrastinating and it's not making you feel good, or you feel guilty that you should be doing other things.

It's important to be gentle with yourself. Don't force yourself to do a butt-load of stuff just because you feel you have to. 

If you do want to gently start and change things, in this episode I share my favourite tips to help you understand where your procrastination is coming from and feel more focused.

If you enjoyed this episode please take a sec to leave a rating and share it with your freelance pals.

Thanks for listening!

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If you'd like to request an episode on a particular subject: Pop me a quick message on LinkedIn.

📚 Learn even more marketing nuggets with my online marketing courses.

👋 LinkedIn: Lauren Taylor