I was reading the book “Good to Great: How to grow your audience through collaboration” by Jared Easley. There is one section that talks about the rule of 3%. In many cases when it comes to marketing, the number of people (out of 100) that take action is THREE. So when you start thinking, “Normally...

I’ve been talking about how important it is in building your platform that the first place you build is YOUR website for years now. Some listen, and other do not. Today I share a couple of examples of people who had HUGE opportunities to get their website address in front of THOUSANDS of people and...

As I live in Cleveland, I can say first hand that this town went NUTS when LeBron James announced his returning to Cleveland. I mean it went crazy. When news like this hits, and you have a song that fits? Be sure to throw it right in the middle of the media frenzy. That’s what...

Today we play some clips from the Jay Mohr “Mohr Stories” podcast where he interviews Mark McGrath of the Band Sugar Ray. He explains just what they got paid per dollar when they were on a major label deal. Smooth Gigging Tips For Musicians Everybody helps Cross train everyone so anyone can do the others...

Today we talk about what to do before the gig. You’ve been booked, but don’t just sit there -promote! Get to know the staff, see what is going on in the surrounding area to see if you can find your audience. It these little things that can make a difference. This is from the audio...

I recently watch Beware of Mr. Baker on Netflix. Its an interesting look at the drummer from Creme. Why is it called Beware of Mr. Baker? Because the guy is a self centered, egotistical, drunk most of his life.  At one point the guy who played drums for Eric Clapton in Creme and later in...

Today we interview Tommy Darker about his new book Indecisive Musicpreneur. Tommy is a musician quit his job full time and to study the music industry and help musicians make a living with their music. He is based out of Greece, and has great music marketing summits at www.darkermusictalks.org Today we talk about: What makes...

I just finished listening to the book Face the Music – A Life Exposed. This is a GREAT book filled with phenomenal stories from the lead singer of Kiss. It is brutally honest, and Paul goes  the issues of running a band that becomes so huge. You also hear Paul struggle to find happiness. Happiness?...

There is a service that’s great for content creators where their supporters can sign up to pay an amount every time you release content (a song, video, etc). This can be any amount. You can then come up with rewards for people who pledge larger amounts. Think of it as an ongoing kick start program....

Today we talk about getting your music into Pandora, some new cool tools to help you market to yoru fans in an intelligent manner. I play a snippet from Get Your Band Out of the Basement about playing for the door (and a horror story). New Tools at Nimbit Nimbit is a great tool to...