Maybe instead of starting your ad with the negative stuff a customer is experiencing...future-fy your ad. I'll show you how.

Links mentioned in this episode:

See the full article here

Visit "A Page That Doesn't Do Anything" on Facebook

Wall Street Journal article about P&G pressure for online advertising to be more transparent about visitors and bots.

Think With Google PDF acknowledges 50% of ads are not seen.

Forbes article on companies dropping digital and seeing no decrease in revenue

Wizard Of Ads site to search for a digital expert

Sign up for Martinis and Marketing:

https://www.wizardacademy.org/product/martinisandmarketingjanuary2021/

Information about Dr. Gerald Zaltman's research from Harvard

https://hbswk.hbs.edu/archive/how-customers-think-the-subconscious-mind-of-the-consumer-and-how-to-reach-it

The McDonald's "carrots" taste-test study:

https://www.nytimes.com/2007/08/14/health/nutrition/14nugg.html

Links from this episode:

E. St. Elmo Lewis on Wikipedia

How Brands Grow by Byron Sharp

Skip the Millennials and Gen-Z-ers. The generation you need to concern yourself with is Generation Gem.

"Everybody just wants the lowest price!!"

Is that true? Or do people want a good "value." That's a tough concept, but let's muse about it...shall we?

It's all gotten a little gross, yeah?

Some helpful links:

The Wall Street Journal reports that applications for Employer Identification Numbers are UP almost 19% over this time last year (last year the year without the pandemic, in case you’ve lost track). There hasn’t been a surge in potential new businesses like this since 2007.

82.76% of customers say they prefer a local business over a large corporation. 8 in 10 say they would happily pay more for something, if it means supporting a local biz, according to Red Egg Marketing.

The Ehrenberg-Bass Institute for Marketing Science 

If you're advertising your business and you decide where to advertise before you build a strategy... you're doing it backward.

See what we believe here:  https://youtu.be/2TLitkaNI8M

If you sell a commodity that's named the same thing everyplace else, give yours a better name.