Read the article here:

https://molsonpartners.com/basically-the-basics/

This episode is all about what you should...and shouldn't say in your advertising right now

Still not sure how to do it?  Send me an email, [email protected], with the subject “Say This.”  Tell me what your business is and what you are doing differently right now that you think people need to know (or just send me your ad).  I’ll write you a clean, one-line sentence that will get the job done.  If I think it doesn’t need to be said, I’ll simply tell you to keep doing what you’re doing and remove all the ugly “coronavirus-plane-is-on-fire” stuff in your ad.

In today's podcast:

Johnny's video with a deeper dive on the topic:  https://youtu.be/dBOYTccq0D0

Roy Williams' letter to his partners: https://www.mondaymorningmemo.com/chicken-little/

Sir Michael Caine reads Rudyard Kipling's "If--" https://www.youtube.com/watch?v=EEFMVIfl2UY

Professor Mark Ritson's Marketing Week article:  https://www.marketingweek.com/mark-ritson-marketing-covid-19/

Links from today's episode:

"Marketing is Dead" according to this assessment from Harvard. 

Remember when the internet was new?  25 years ago? It’s no longer new, nor is it novel.

The very first bannar ad was for AT&T

The most recent data I can find (2016) on click-through rates.

As I’ve written about here, here, and here, marketing is the full composite of everything you do that touches your customers.

What made Dave say "Marketing is too important to be left to the marketers?"

A dig at marketing?

Or something else?

…and it’s not a war either. 

Mentioned in this podcast:

International Institute for Management Development 

2018 Serial Switchers report

Harvard's article "What the Hell is Market Oriented?"

“Be Like Amazon: Even a Lemonade Stand Can Do It"

“Mr. Jenkins Told Me… Forgotten Principles That Will Grow Any Business.”

Every single employee, from the CEO to the receptionist, has to answer these questions:

• Am I making life better for our customer?
• Am I making this easier for our customer?
• When was the last time I talked to my customer about what they need from us?
• Do I even know what that is? Really?
• If I don’t know, how can I find out?

https://youtu.be/462jWF-P9Z8

Mentioned in this episode:

 The Harvard Business School and “Market Orientation”

In this episode:

Talk about you.  Not them.

Should be easy...but 

Well... it's not.