Marketing Nirvana

Brad helps us learn some tips on making profitable YouTube campaigns with the help of Manny Rivas, online marketing account manager at aimClear.

We learn how to track phone calls with David Szetela, the CMO of Call-tracking and analytics software company Bionic Click, whom you may remember from his time at Clix Marketing as well as the original host of PPC Rockstars.

Content Marketing connects authentic experts with customers who need their services and advice. Brad discusses Content Marketing Solutions with the President at Venture Marketing and the Chief Marketing Advisor at Mercantec, John Fox.

Brad discusses Using Ad Copy Testing and Multiple Ads with Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model. He explains how a set of ads can outperform the best ad in an ad group.

Learn How Google +1 Affects AdWords with John Lee, the Director of Client Services at Clix Marketing. We learn what is the +1 Button, what does it do, if you can opt out, quality score and CTR impacts and much more.

Brad speaks to PPC Specialst Chad Summerhill about AdWords Search Query Data and Workflow, how to find your search query data, how to block queries, query tools, and much more.

Devising Killer Facebook ads as Host Brad Geddes interviews the CEO of aimClear, and the author of Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques , Marty Weintraub.

Brad speaks to paid search expert Craig Danuloff, author of the book Quality Score in High Resolution, which offers details, explanations, and insights into the calculation, application, and management of quality score.

John Fox tells us about PPC Mindmeld microconference project, his experience in creating micro conferences and some of the fun stuff, the pitfalls to overcome, and some marketing advice as well as his work on autoresponders.

Display Advertising Evangelist Shelley Ellis discusses Topic Targeting and offers Valuable Insights into the Google Display Network.

Topic targeting allows you to serve ads based upon a topic – no keywords or placements are required. Choosing just a topic can bring in more inventory that most companies can handle (and convert). This feature only works across the Google display network.