Marketing Nirvana

Learn How to Use AdWords Campaign Experiments and how they can help you out tremendously in your testing with Melissa Mackey, the Online Marketing Manager at Fluency Media, and author of BeyondThePaid, where she writes on the topics of pay-per-click and search marketing.

Sponsored Search and Keyword Advertising with Jim Jansen, Penn State professor and Senior Fellow at Pew Research Center. Jim and Brad walk through some of the research, examine each hypothesis, and give some practical tips for how you can not just take advantage of the best practice people or the testers – but also get information directly from the actual researchers.

Lisa Raeshler has been managing ecommerce accounts for a few years. In fact, she started managing ecommerce accounts because she had opened her own store. This gives her a unique viewpoint as both a store owner and PPC manager for ecommerce sites.She joins Brad to discuss Ecommerce tactics including Bidding, Organizing, Product extensions, Conversion assists, Funnels, Tips And more.

Learn about building businesses based around testing traffic, and analyzing the economics of a business with author, speaker, consultant and so-called Wizard of Google AdWords, Perry Marshall.

Host Brad Geddes welcomes Rob Lenderman, one of the co-founders of BoostCTR and Ryan Healy, BoostCTRs Director of Writer Development to discuss ad copy writing and how they examine their work via a method of crowdsourcing.