If AI has taught us anything about staying relevant and innovative, it's that we must adapt with the times. And it may be time to focus on more than just the tech and tools.

A quick minisode on a relevant topic to many ops departments in 2025 and beyond.

Discussing a recent Fortune.com article on an MIT study showing that most AI pilots in US organizations are failing and the potential takeaways for marketing ops approaches.

5 things your marketing ops team should start (or stop) focusing on in 2025:

Taking the time to focus on a consistent strategy, mindset, and end-to-end system can make us more adaptive and scrappy in the long run. 

Sometimes we dig ourselves deeper into trouble by trying to solve the same problems with the same solutions, while missing the bigger picture. #marketingoperations #formfields #marketingops

Undervalued focus areas I've noticed in ops lately:

Training, Onboarding, and Education

User Experience

Simplifying and Starting With the Basics

In marketing ops, you can’t always get what you want, but you’ll learn something every time.

e often default to fixing problems hastily, offering solutions before we've established a clear strategy or fully understood the long-term implications of our decisions. Rethinking our approach can lead to better outcomes in the long run.

"Follow the tips and tricks of the pros," they said. "Just do what the thought leaders do," they said. Easier said than done has never been more true.