Too many teams chase speed and action instead of building the solid foundation and strategy needed for real outcomes.

In Marketing Ops, there is often greater value in addressing broader systemic causes rather than repeatedly treating the same symptoms.

Challenges teams face that keep them from achieving results.

When it comes to ops, it's often much more about mindset than tech.

Discussing the challenge of falling into patterns of either overcomplicating processes or underthinking core foundational structure, using lead source tracking as an example of how easy it is to miss the forest for the trees.

"Let MOps cook."

-Walter White of Marketing Operations 

Thoughts on approaching customization with caution in Marketing Ops.

Making the case for a future focus on measured strategy and simplicity over quick actions and complexity. 

Exploring overlooked indicators of operational effectiveness and examining how focus and time allocation can reveal readiness.

Ops can often feel like a game of whac-a-mole. A reminder for those who know what I mean.