Why hire talented problem solvers only to bury them in busywork, fire drills, and broken processes? An important part of marketing operations should be enabling our teams to think bigger while doing bigger, cooler things.

Multiple cooks in the kitchen can work when they're adding value to the topic at hand, but without clear ownership of ops or focus on high-level outcomes, it quickly becomes counterproductive.

AI is changing things quickly while making some of our most trusted tools and methods feel antiquated. This isn’t just an SEO story, it’s a reminder for ops not to put all their eggs in one basket.

We often rush into solving problems in by zeroing in on symptoms instead of stepping back to see the full picture, which can lead to narrow, short-term fixes. This same reactive mindset often sends us rushing to the finish line, only to lose in the end.

Let's start bringing online advice from pros into real-life work discussions. Here are links to the great posts discussed: 

Post #1 from Evan Kubitschek https://tinyurl.com/mw4fra86 

Post #2 from Liz Willits https://tinyurl.com/58cmhnz7 

Post #3 from Ashley Lewin https://tinyurl.com/2tw7j8bd

Too many companies treat user experience like an afterthought, while making frequent changes that end up getting in the way. There's a lot ops can take from this in how we think about experience too. It's more important than most think.

Side tangents and distractions can easily become key priorities that pull focus away from the bigger-picture goals we were after in the first place. It might be a good time to rethink how we approach our favorite obsessions.

Sometimes marketing ops is so efficient and effective you don’t even realize it’s there, and that’s the gift and the curse. 

"Know thyself" may be more relevant in marketing ops than we know, especially trapped in a day-to-day and losing sight of where you actually are and where you're trying to go. Time to think different, you know?

Our tech, tools, and tactics are only as good as our input: consistent strategy, mindset, approach, and critical thinking. A quick suggestion for those who keep running into the same issues day in and day out that suck a lot of time.