Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers

This morning I was stuck in traffic on the highway. There were trucks all around me. I was breathing in toxic fumes. And I was getting frustrated. So I pulled off the highway and drove down to Lakeshore Road. It took me a little bit longer to get to the office. But I actually enjoyed [...]

Here’s a commonly held belief that drives me absolutely nuts. “The work should speak for itself.” Heard this one before? We like to believe our work should be so brilliant that it “speaks for itself”… In other words, if you focus entirely on producing better work, that’s all the “marketing you need”… Well here’s the [...]

It’s a holiday Monday here in Ontario, Canada. I’ve ALWAYS struggled with holidays. I love the idea of holidays… But I have a hard time taking my mind off work. I know I’m not alone here. This is a common challenge entrepreneurs face. Or anyone who is really passionate about what they do. So here’s [...]

3 SALES LESSONS FROM A TRIP TO THE BICYCLE STORE I was shopping for a new bike for my 7 year old daughter this past weekend. She’s at an age now where she’s ready for a “serious” bike. She’s ready to take on longer rides and more challenging terrain. So we [...]

WHY DON’T PEOPLE LISTEN TO YOUR ADVICE? Last week, Shay Rowbottom posted a video about a friend who asked her for advice… but didn’t follow it. Shay was frustrated because she knew what was good for this friend… but the friend couldn’t see it for herself. Anyone in the business of selling [...]

DON’T MAKE THIS FATAL MARKETING MISTAKE I see smart people fail at marketing all the time. They put in the time. They spend the money. They choose the right tactics. They do almost everything right. But they still have nothing to show for it. No leads. No clients. No audience. Nothing. All because of one [...]