Marketing

Chris Boyer and Reed Smith explore what happens when AI begins shaping the very voice of healthcare. In this episode of Touch Point, they unpack three futures—empathic mediators, synthetic overload, and ethical transparency—with insights from Stephanie Wierwille of BPD Healthcare on how AI could transform creativity, communication, and trust.

Ed Bennett & Chris Boyer dissect “chatbait,” test AI with NFL trivia, and discover the simple joy of ultrasonic eyeglass cleaners in this witty SNAT episode.

Ed Bennett and Chris Boyer kick things off with a rant about the subscription economy. From Columbia House...

Ed Bennett and Chris Boyer roast vertical video disasters, recommend South Park’s new season, and test GenAI with a quantum-mechanics Taco Tuesday challenge.

Ed Bennett and Chris Boyer debate the glory of a giant “Make It Work” button, skim Mary Meeker’s tech tome, and test ChatGPT 5.0’s snarky new personalities.

Chris Boyer and Ed Bennett unravel digital filter overload, suggest GenAI as your new browser buddy, and test if AI can rate itself (and survive the existential dread). Listen to this delightfully meta episode of SNAT.

Chris Boyer and Reed Smith explore the friction between security and speed in modern martech stacks. From rising expectations around digital performance to internal battles with risk-averse compliance teams, the hosts unpack why health systems must evolve their marketing technology approach—and how to do it. Featuring insights from a live expert panel.

Chris Boyer and Ed Bennett wade knee-deep into the bureaucratic bog we all know too well: customer service sludge. From endless hold times to forms that make no sense, they explore why life feels like a DMV line lately — and how GenAI might just be the digital plunger we need. Plus, a hilarious test of how grammar can trip up even the smartest AI.

Ed Bennett and Chris Boyer torch Apple’s “Liquid Glass” design, share how GenAI helps decode complex tech manuals, and go full sci-fi with a pop-culture twist on the “Blank Line” AI prompt.

Selima Khan spotlights the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action.