Marketing

Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.

Ed Bennett and Chris Boyer trace what memes actually do, on Surprise - It's Not a Toaster: strip citations, escape accountability, get eaten by brands. The SNAT Book Club opens The AI Con. Four AI models attempt Wizard of Oz-style movie summaries.

Matt Cyr of Loop AI Consulting explains where healthcare marketers are actually landing with AI, what's holding them back, and how to start without blowing your budget.

Ed Bennett and Chris Boyer trace the shared design DNA behind online gambling, stock trading, and prediction markets on Surprise - It's Not a Toaster, plus a black hat AEO experiment and a reading companion rec.

Jenny Bristow of Hedy & Hopp explains how healthcare marketers can do more with less by tapping tools they already own, starting with Epic.

Ed Bennett and Chris Boyer on how digital books get silently rewritten, Doctorow's case that enshitification is fixable, and an AI social post translator built live.

Douwe Bergsma of Piedmont explains how unifying brand, patient experience, and analytics under one roof changed how his team makes decisions and measures what matters.

David Feinberg of Mount Sinai shares what 30 years in healthcare marketing taught him about resilience, getting fired, and working with physicians.

Hosts Ed Bennett and Chris Boyer examine why finding trustworthy news feels harder than ever, unpack Part 4 of their Enshitification book series on monopoly and regulatory capture, and test whether AI can deliver real-world advice when it actually matters.

Ed Bennett and Chris Boyer explore how opaque algorithms shape identity, continue the Enshitification Book Club, and test whether AI really understands who we are.