Chris Boyer and Reed Smith explore the friction between security and speed in modern martech stacks. From rising expectations around digital performance to internal battles with risk-averse compliance teams, the hosts unpack why health systems must evolve their marketing technology approach—and how to do it. Featuring insights from a live expert panel.

Chris Boyer and Ed Bennett wade knee-deep into the bureaucratic bog we all know too well: customer service sludge. From endless hold times to forms that make no sense, they explore why life feels like a DMV line lately — and how GenAI might just be the digital plunger we need. Plus, a hilarious test of how grammar can trip up even the smartest AI.

Ed Bennett and Chris Boyer torch Apple’s “Liquid Glass” design, share how GenAI helps decode complex tech manuals, and go full sci-fi with a pop-culture twist on the “Blank Line” AI prompt.

Selima Khan spotlights the critical role of marketing leaders as connectors and collaborators. She explores how health systems can better listen to their communities—through data, social insights, and operational channels—and transform that knowledge into meaningful action.

Chris Boyer and Ed Bennett unravel the oddly powerful pull of digital streaks.

Ben Dillon, CEO of Geonetric, unpacks the evolving complexity of digital experience in healthcare. As health systems grow through mergers and consumer expectations skyrocket, the traditional digital strategies no longer suffice.

Chris Boyer and Ed Bennett go after video app UX crimes in this episode of SNAT. From hidden features to friendly AI that might just be spying on you, nothing is safe — not even your Zoom toolbar.

Matt Gove, Chief Marketing Officer at QuickMD discusses the explosive growth of direct-to-consumer healthcare. This conversation is a wake-up call for healthcare marketers looking to stay ahead of the curve.

In this episode of SNAT, Ed and Chris unpack YouTube clickbait chaos, recommend the haunting new season of Black Mirror, and put ChatGPT’s research tools to the test on diabetes costs and PBMs. Spoiler: AI knows, and it’s not pretty.

UChicago Medicine CMO Andy Chang breaks down the future of virtual care, DTC telehealth competition, and digital health interoperability.