Title: From Porter’s Product Marketing Podcast Ep. 11 - Garrett Jestice (Product Marketing Consulting) Theme: This episode dives deep into the world of product marketing consulting, exploring the motivations behind the switch, the challenges and adjustments involved, and the invaluable lessons learned from working with a diverse range of companies.

Episode Title: Porter’s Product Marketing Podcast Ep. 10 - Galina Fendikevich Guest: Galina Fendikevich Episode Theme: Using AI tools in Product Marketing Key Discussion Points: Tool Selection and Integration, Enhancing Customer Insights, Optimizing Campaign Performance, Overcoming Adoption Barriers.

In Episode 9, Katie shares invaluable insights on developer marketing, highlighting how it differs from traditional B2B or B2C approaches. Developers are highly skeptical and prefer peer validation and technical accuracy. Effective messaging needs to be solution-oriented and authentic, often relying on DevRel collaboration.

Episode Title: Porter’s Product Marketing Podcast Ep. 8 - Ginny Lalonde Guest: Ginny Lalonde, Sr. Manager, Digital Marketing Episode Theme: The dynamic intersection of demand generation and product marketing from a growth marketer’s perspective. Specifically, the partnership between Demand Generation and Product Marketing.

Episode Title: Porter's Product Marketing Podcast: Mastering Storytelling with Paul Ngan Guest: Paul Ngan Episode Theme: The Art of Storytelling in Product Marketing

The Porter's Product Marketing Podcast featuring Tom Nikl offers insights into effective product marketing campaigns. Nikl advises starting by defining the campaign's purpose ("why"), determining the approach ("how" regarding audience and messaging), and setting up methods to track results.

This episode of Porter’s Product Marketing Podcast features Weston Lander, who has experience at Google, Microsoft, and Bain, discussing how to effectively collaborate with product teams. 

Title: Porter's Product Marketing Podcast Ep. 4 - Abhishek Ratnaa (Protopia AI) Description: In this episode of Porter's Product Marketing Podcast, host Josh interviews Abhishek Ratna, a seasoned product marketer with experience at Google, Meta, and Databricks. Abhishek, recognized as a top 100 global marketer by the Product Marketing Alliance, shares his expertise on how to leverage AI to supercharge product marketing strategies.

GUEST: Olivia Burgess ABOUT: - Olivia has over 10 years of experience in Product Marketing at Google and Microsoft. - She spent four years working on Cloud AI and Workspace marketing teams at Google and seven years leading marketing for IoT solutions and the Partner Channel at Microsoft.

Guest Name: Shagun Lal Guest Bio: Shagun Lal is a product marketing leader at Google, currently supporting generative AI offerings like enterprise search and agent builder that are part of Google Cloud’s Vertex AI platform. [1] Her background includes marketing roles at Microsoft and Hewlett Packard, where she cultivated expertise in B2B marketing across diverse technologies, from hardware to cloud solutions.