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Marketing Pack Leaders episodes
- Porter’s Product Marketing Podcast Ep. 6 -Tom Nikl (Campaings)
The Porter's Product Marketing Podcast featuring Tom Nikl offers insights into effective product marketing campaigns. Nikl advises starting by defining the campaign's purpose ("why"), determining the approach ("how" regarding audience and messaging), and setting up methods to track results.
43 min - Porter’s Product Marketing Podcast Ep. 5 -Wes Lander (Google)
This episode of Porter’s Product Marketing Podcast features Weston Lander, who has experience at Google, Microsoft, and Bain, discussing how to effectively collaborate with product teams.
38 min - Porter’s Product Marketing Podcast Ep. 4 - Abhishek Ratnaa (Protopia AI)
Title: Porter's Product Marketing Podcast Ep. 4 - Abhishek Ratnaa (Protopia AI) Description: In this episode of Porter's Product Marketing Podcast, host Josh interviews Abhishek Ratna, a seasoned product marketer with experience at Google, Meta, and Databricks. Abhishek, recognized as a top 100 global marketer by the Product Marketing Alliance, shares his expertise on how to leverage AI to supercharge product marketing strategies.
25 min - Porter's Product Marketing Podcast Ep. 3 - Olivia Burgess (Google)
GUEST: Olivia Burgess ABOUT: - Olivia has over 10 years of experience in Product Marketing at Google and Microsoft. - She spent four years working on Cloud AI and Workspace marketing teams at Google and seven years leading marketing for IoT solutions and the Partner Channel at Microsoft.
34 min - Porter's Product Marketing Podcast Ep.2 - Shagun Lal (Google)
Guest Name: Shagun Lal Guest Bio: Shagun Lal is a product marketing leader at Google, currently supporting generative AI offerings like enterprise search and agent builder that are part of Google Cloud’s Vertex AI platform. [1] Her background includes marketing roles at Microsoft and Hewlett Packard, where she cultivated expertise in B2B marketing across diverse technologies, from hardware to cloud solutions.
34 min - 29 min
About Marketing Pack Leaders
From the publisher's feed
Building and marketing AI products isn’t just about innovation — it’s about translating complexity into clarity, and technology into traction.
Marketing Pack Leaders is the playbook for leaders at AI scale-ups who want to turn product brilliance into market momentum. Hosted by Josh Porter, founder of Thunderwolf Consulting, the show brings you real stories and proven strategies from the minds shaping the future of AI marketing, product strategy, and go-to-market execution.
Each episode dives deep into the playbook of how today’s fastest-growing AI companies position, launch, and scale. From defining your ideal customer to crafting a narrative that resonates, you’ll hear from CMOs, product marketers, and founders who’ve done it — and who share what actually works.
Whether you’re leading product marketing at an AI scale-up, launching a new GTM motion, or building your first AI-driven product, this show unpacks:
How to bridge the gap between product management, marketing, and sales
Frameworks for turning complex AI capabilities into clear customer value
Lessons from real-world launches and brand transformations
The evolving role of PMM in AI-driven companies
Storytelling strategies that connect human emotion to intelligent technology
You’ll leave every episode with insights you can immediately use to sharpen your positioning, accelerate adoption, and build a brand that stands out in a noisy AI market.
Because in the race to define the next era of intelligent products, great technology alone isn’t enough — you need the story, strategy, and structure to win.
🎧 Subscribe to Marketing Pack Leaders on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.