There are lots of things to protect with your social media platforms and your website. Are you on top of them? Or are bad actors smearing your name and reputation just to get a reaction. Time to ban, block and delete the bots and the bad actors! You must monitor your areas and respond to customer requests. Who does it in your business? Do they really know how to use these platforms or do you just assume they do because they are "younger" - make sure they know what they are doing! A good listen. Have a great day! - Jan

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Hello there Marketing Residency Podcast Listeners. It appears I took a sabbatical for most of 2024. All is good. I'm back to talk more about things to look for as you provide invaluable marketing services for you and your clients using all the known tactics, some of my special tactics and of course the new leader of social media and life in general - AI. More great ideas to share. Forgive my time off as I just simply took a break away from sharing everything about Marketing for small and medium sized businesses. I took time away to also learn more about AI so I could discuss things with you here. Listen in ♪ and more to come! Season 15 is here! - Jan Rossi

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Watch out for someone squeezing in front of your Google Search Results. Bump them off - within an hour! Sorry fraudster, Jan Rossi told me how to do this. And you get a better position - actually the position you are supposed to have - lol. Listen to Jan Rossi of Marketing Residency for session 751. ♫

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What's your business doing to celebrate Valentine's week? Can you make a special offer for your fans to tie into the holiday? Think about it - it's coming up fast - next week! Listen in to an idea for the restaurant I am supporting. Maybe it will spur an idea for your business. - Jan Rossi of Marketing Residency.

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Watch out when your per click charges start getting more expensive fast! It means that Facebook is trying very hard to take all your money within the budget you set but they are not showing it to a ton of people. Not sure what I mean? Listen in! ♪ I'm Jan Rossi of Marketing Residency. Consider my podcast your "residency" in your marketing journey. Always good to have an extra fellow marketer nearby to fine-tune your efforts. Hope your 2025 is off to a great start! I think a new client is looming in my future. How 'bout yours? Stay in touch!

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Writing a new business plan for the new year is a great idea. Successful business look back and look ahead. Prepare for new things to come and lots more profit! Happy New Year from your marketing consultant - Jan Rossi!

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New Guidelines if you have an age-restricted business! Listen in to learn more. Happy Thanksgiving weekend. Enjoy the leftovers and football! - Jan ♥

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I'm back at it Marketing Residency Listeners. Had a personal setback the day after that last broadcast - I explain it at the end of this podcast so you can end it early or listen if you feel like knowing a bit more about it. Don't forget to detach yourself for auto-renewals of Black Friday deal commitment deals from last year - you KNOW they will renew higher! Sometimes you don't get notified. Mark it in your calendars for next year. Pay attention. Also adjust your hours on your Google Business Profiles for being closed on Thanksgiving. People need to know your CORRECT open and closed days/hours. A personal note at the end of this podcast explains my hospital stay at the end of October. Back in action though - all is well. I hope you are too - Happy Thanksgiving to all! - Jan ♥

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No More Fake Locals

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When big emergencies happen like hurricanes and tornadoes in your area it's best to be quiet about your brand and industry postings. Be more community focused and help people locate Red Cross Shelters or stations where food and water is being distributed. Use your social media feed to assist in recovery and not blather on about how great your business is doing. Be sensitive to other people's situations. Listen in. I share my FEMA experience from 1997. It's not a bed of roses - lots of anxiety during disasters. Please be mindful on your Social Media Channels. More over the weekend. - Jan

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