Paul Smith is a leading expert on business storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. In this interview he shares thoughts on his latest book, The 10 Stories Great Leaders Tell. He also explains how B2B marketers can find and craft the best ones.

Carlos Araujo is Director, Demand Generation for Softchoice, a technology solutions and services provider. In this interview he describes how he created a global 18-month multi-channel plan for demand generation that integrated marketing and sales to create 300% growth and land 2 Major Accounts.

Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing strategies that engage prospects across the entire buying process. In this interview she describes how she helped a client create buyer personas and then use them to inform strategy and content for exemplar results.

Gil Eyal is Founder of Hypr, a leading influencer marketing automation platform. In this interview he shares his point of view on how B2B Marketers benefit from hiring B2B influencers. 

Paul Kiesche is the President and Creative Director of Aviate Creative. In this interview he shares marketing challenges from two clients, his solutions and the results

Kristie Holden is VP of Marketing for Marketcircle, a CRM software provider. In this interview she shares her point of view on how B2B influencers are helping B2B marketers overcome a lack of trust.

Carlos Araujo is Director of Demand Generation for Softchoice Corporation, a technology solutions and services provider. In this interview he shares his point of view on the trap holding B2B marketers back from reaching their full potential.

Steve Dawson is Co-Founder & CEO of Ratio Creative, a UK marketing agency connecting people with brands for SaaS and Healthcare technology firms.  In this interview he describes a challenge one of his customers faced, the solution his company created and the results they achieved.

Pasha Irshad is a Senior Director of Digital Marketing with The Merritt Group, a marketing agency that blends marketing, PR and creative. In this interview he describes a challenge one of his customers faced, the solution he developed and the results they achieved.

Jim Van Meer is Founder and Chief Creative Officer of Thinkpoint Creative, a marketing communications and design services firm. In this interview he describes a customer challenge, the solution his company created and the final results.