Kristie Holden is VP of Marketing for Marketcircle, a CRM software provider. In this interview she shares her point of view on how B2B influencers are helping B2B marketers overcome a lack of trust.

Stephanie Inglis is a Marketing Director for Carson Dunlop, a home inspection services, training and software firm. In this interview she shares her point of view on how big data can be used to improve your B2B marketing. 

Steve Dawson is Co-Founder & CEO of Ratio Creative, a UK marketing agency connecting people with brands for SaaS and Healthcare technology firms. In this interview he explains how B2B companies can make their marketing more effective while avoiding the risk of focusing solely on efficiency.

Gina Balarin is Founder and CEO of Verballistics, a boutique marketing agency specializing in corporate storytelling for software firms. In this interview she reveals 3  Critical Challenges B2B Marketers Must Overcome in 2020 and Beyond. Read the full article.

Ian Truscott is Founder and CEO of appropingo, a Digital Marketing Agency specializing in the software industry. In this interview he shares his point of view on the limitations of buyer personas and how to go beyond them to understand what really motivates customers.

Nancy Deol is the Founder and CEO of New Hampshire Digital Marketing Agency, HeartBrain Marketing. In this interview she explains how a Google update may be holding back your online visibility - and what to do about it.

Pasha Irshad is a Senior Director of Digital Marketing with The Merritt Group, a marketing agency that blends marketing, PR and creative. In this interview he shares the B2B marketing trends he sees happening in 2020. Read the full article. --- ABOUT YOUR HOST: Derek Little is Chief Copywriter at TrailblazerWriting.com.

Laura Patterson is Co-founder and President of VisionEdge Marketing, a professional services firm focused on up-stream marketing consulting. In this interview she explains how her firm helps companies of all sizes improve their marketing, and the dangers of falling prey to the shiny marketing object syndrome. Read the full article. --- ABOUT YOUR HOST: Derek Little is Chief Copywriter at TrailblazerWriting.com.

Ted Birkhahn is the President of integrated marketing services firm Hot Paper Lantern. They combine consulting, marketing and technology solutions for some of the world’s largest B2B brands. In this interview he talks about the brand challenges today’s B2B companies face and the critical role played by storytelling. Read the full article. --- ABOUT YOUR HOST: Derek Little is Chief Copywriter at TrailblazerWriting.com.

Anthony Accetturo is CEO and Owner of Launch Titans, a full-service marketing firm for influencers and large brands. In this interview he says the biggest trend in marketing for 2020 is a technology-driven customer journey. Read the full article. --- ABOUT YOUR HOST: Derek Little is Chief Copywriter at TrailblazerWriting.com.