In this episode of Marketing Revelations, our hosts discuss the trends we're expecting to see in 2020 and the impact they will make on business owners. This is a can't-miss episode of our podcast here is what they cover: - Voice search (Almost 20 percent of online searches will be completed through voice search in 2020)- Social strategies (Instagram and Facebook Stories and user-generated content)- Influencer marketing (You don't have to have a huge following)- Ad strategy (How the types of ads are changing with the generations)If you'd like to learn more about 2020 trends and what you can do to help your marketing efforts in the new year, make sure to subscribe to our blog to get all of our updates!

Culture is a huge part of your business, but how can you build and define a culture that your employees and customers want to be a part of? In this special episode of Marketing Revelations, Megan and Kristen sat down with Aaron Boggs, RevLocal's President, to discuss culture and why it's important for small businesses. Check out this episode to see what this trio had to say about culture! Here are some of the questions that are answered in this episode of our podcast:-What is culture and why is it important?-What factors can influence a culture?-What red flags should you be on the lookout for?-What are the best resources for creating your business's culture?Check out the video version of the podcast on YouTube: https://www.youtube.com/watch?v=WkNhRrr8vsQWant to stay up-to-date on all of our video content? Subscribe to our YouTube channel to get notified when we upload new videos!Check out our blog for more information at revlocal.com/blogAny questions? Send them to [email protected]

You know that marketing is essential for your business, but what should you do during the off-season? Before you decide to stop or reduce your marketing efforts, watch our latest podcast episode to learn how you can take advantage of marketing during the off-season.In this episode of Marketing Revelations, Megan and Kristen discuss these points:-Why the off-season still matters-Taking advantage of the off-season to plan for your next busy season-Shifting the priority of your marketing funnel-Building your audienceCheck out the video version here (https://www.youtube.com/watch?v=aLrsNlGVWNc)Contact us with any questions or topic suggestions at [email protected]

You've heard of market share, but do you understand what it means and how it can affect your local business?In this episode of Marketing Revelations, Megan and Kristen dive into what market share is, what the best options are for your business and some tips to keep in mind about market share.Check out the video version of the podcast on YouTube:https://www.youtube.com/watch?v=O2jqDi8aiz8Want to stay up-to-date on all of our video content? Subscribe to our YouTube channel to get notified when we upload new videos!Check out our blog for more information at:[revlocal.com/blog](www.revlocal.com/blog)Any questions? Send them to [email protected]

How can you measure your business's success? Well, it depends on how you define success!In this episode of Marketing Revelations, Megan and Kristen discuss different ways your business can measure success and some things you should think about as you're planning your content for the year.Here are some important questions to consider as you think about measuring your business's success:• Have you set goals?• Do you know what your goals are?• What is the most important thing to your business at this moment in time? • Do you know what you're measuring?• What metrics should you analyze?Subscribe on iTunes: https://podcasts.apple.com/us/podcast/marketing-revelations/id1406368631Spotify: https://open.spotify.com/show/6FVJyqXEaqc5l3xgFwlVqSGoogle Podcast: https://play.google.com/music/listen?u=0#/ps/Ie6x4fuxghnbunwbok3rw7yznxiWant to stay up-to-date on all of our video content? Subscribe to our YouTube channel to get notified when we upload new videos!#Marketing #MarketingResults #Analytics

On this episode of Marketing Revelations, Megan and Kristen discuss what SEO and SEM mean, how SEO and SEM work together, and which is best for your business.Leave us a review, and if you have any questions or topic suggestions, send them to [email protected] to our podcast and check out our YouTube channel and blog for more information about SEO and SEM.See you next episode!

What is the customer journey and why should your business pay attention to it?Megan and Kristen, the hosts of Marketing Revelations, discuss everything you should know about the customer journey in our latest podcast episode!In this episode, you'll learn about the different customer journey buying cycles, why your business should care about them, and how the marketing funnel comes into play.Hit the subscribe button to make sure you don’t miss our future Marketing Revelations episodes.Do you have questions or topic suggestions? We’d love to hear them! Send us an email at [[email protected]](mailto:[email protected]).

We know you’re running your business’s social media, but have you thought much about the marketing strategy behind it? It’s not too late to be strategic with your social media! Here’s what our latest podcast covers: -Posting and ghosting. -Scheduling your posts. -Creating specific content for your social media channels. Do you have questions? Send an email to [email protected]. Find more social media tips and tricks in our blog at www.revlocal.com/blog. Subscribe : https://podcasts.apple.com/us/podcast/marketing-revelations/id1406368631 #SocialMedia #marketing #socialmarketing

Where do you begin when creating branded content for your small business? It's not as difficult as you might think! Our latest podcast covers these steps: -Start small and simple. -Show behind the scenes through video. -Use a smartphone to create a simple video. -Plan quarterly if yearly if overwhelming. -Measure the success of your content. Here are some tips you should follow as well: -Your content should match across channels -Take advantage of scheduling apps. -Your photos & videos should tell a story. -Think about your seasonality. -Reuse content that performed well. -Use nostalgia to elicit emotion. Questions? Send an email to [email protected]. Want to learn more? Follow our blog at www.revlocal.com/blog for all our updates! #SmallBusiness #digitalmarketing #ContentCreation

How do you create a brand identity for your small business? Our latest podcast has the need-to-know details and covers these questions to get you started: - What makes your brand different? - What are your brand values? - How are you connecting with customers? Tips for identifying your brand: - Try creating a mission statement. - For visual learners, try a vision board. Tips for interaction with your brand: - People love completing challenges. - Encourage social media activity. - Collect emails for retargeting campaigns. Send any questions you may have to [email protected]. Want to learn more? Follow our blog at www.revlocal.com/blog for all our updates!