Marketing Root Work Podcast

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Ah money! You can't have a business without it and money tends to be an especially fraught issue for women. Even for women who are very successful entrepreneurs and business owners.

In this episode, Laura offers her practical, compassionate perspective on how she helps and empowers women around asking for, earning, and having money.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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You have a wonderful service or creation and you do your best to create marketing that speaks clearly to your right-fit people.

Yet, not many people taking you up on your offer. What's going on?

Here's one reason your offers may not be getting to "yes."

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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When you are a heart-centered, mission-focused business owner who wants to make a positive difference, your first impulse is usually to share your solution. You want people to know "Hey, I can help you!"

Unfortunately when you lead with your solution people tend not to keep reading. Here's why and here's what to do instead.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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In our carefully curated, influencer-centric media world, people are hungry for being with "real" human beings. This shows up in our business relationships as well.

Although it may feel challenging, your right-fit customers and clients really DO want to experience the "real" you. Your character assets AND liabilities are what make your mojo. 

When you show up fully in your marketing you make it much easier for people to find you. The people who love what you do in the way you do it.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Just about everyone in the marketing world says, "Yes, absolutely!"

But I disagree especially when you are the one showing up to promote and talk about your business. Here's why.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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If you're a mission-focused, heart-centered person like me sales is not your favorite part of having a business. You may like the relational part of business, nurturing relationships but asking for money, ugh.

We don't have to be sleazy hard-driving salespeople but we do need to find a way to make peace with the idea of sales and the sales process.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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One of my favorite marketing ideas is to find ways to package your magic so that your right-fit clients and customers can benefit from what from your work and the unique style you bring to your work.

All of us a vast amount of knowledge and expertise and each of us has a very unique way of expressing this and helping others. A great content product is one in which your ideal people can get real value at a price point and commitment level that works for them.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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Here's what this episode is not: I am not going to try to convince you to believe your way out of your situation. Nor am I going to suggest a million daily affirmations will enable you to manifest what you want.

I'm am going to share a very practical way to articulate your problem in a way that empowers you rather than leaves you feeling stuck and doomed.

This process helps me A LOT and if it helps me, it can help you as well. 

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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I spent much of my adult life trying to feel better about myself. To feel like, yes, I mattered and could make a difference using my gifts.

But not matter what I tried from Course in Miracles to The Law of Attraction, nothing really shifted. Yes, my mind was all in and really wanted what was promised in these programs. My body was not buying it and until our bodies go along with the ideas we aren't fully on board.

In this podcast I share what did work and how it has shifted my life and business.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

One of the harder lessons I’ve learned is that sometimes the very best thing we can do is to allow people to fail.

It is not our job to rescue clients and customers when they make less-than-ideal decisions. In fact, I’d argue when our motive is to rescue someone because we think they’re making a mistake, it’s all about us feeling good. It is not about empowering the other person.

When a client fails and experiences negative consequences, it feels awful to me because I like my clients and I want them to be successful. My hope is always that they will learn from their mistakes and do better the next time and they get to own that success, too.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.