Marketing Root Work Podcast

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Small businesses and solopreneurs often use marketing as a way to make themselves look good; like they've got it together and offer huge value.

Ironically, this often has the effect of pushing people away. We're so focused on making ourselves look cool and amazing that we end up intimidating our audience; making them feel unsafe. The opposite of what we most desire!

In this podcast, I talk about tendency to look amazing and leave our clients out of our messages and ways we can create more trust and safety so our right-fit clients feel good about us and truly want to take next steps to work with us.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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There are a lot of dynamics, internal and external that suggest we should worry about the people who don't like/aren't interested in our creations and services. Unfortunately when we focus on the "no's" we stay small and invisible.

To connect with the people who genuinely want our creations and services it's important we focus on the yeses regardless of the pressure to do otherwise.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

Becky Lyter McCleery has been creating and hosting summits for years.

As a marketer I love how Becky's summits offer lots of visibility for experts, visibility for her own business, and value for the audience. I love when marketing creates visibility and value for everyone involved.

Her summits are a win for all everyone involved. Summit speakers share valuable tips and advice and enlarge their audience, audience members receive lots of useful information for growing their businesses, and Becky offers a central point to receive this information and grows her own following.

My conversation with Becky was a master class in how to create win win summits while avoiding common pitfalls.

Learn more about Becky and her work at https://www.beckylytermccleery.com

ABOUT BECKY LYTER MCCLEERY

Becky Lyter McCleery is a Strategy & Operations Consultant for heart-centered service providers. A former 4th & 5th grade teacher, Becky found her way into the online business world as a coach who quickly realized she knew nothing about building a business. As she figured out strategy and systems for her own business, she became an accidental virtual assistant when a friend asked for support in her business. Since late 2016, she's transitioned from a VA to an Online Business Manager, and then a Director of Operations. Through her work as a consultant, she's committed to making the entrepreneurial experience easier for others, as she works with clients to create and implement simplified strategies and streamlined systems to help them build purposeful, profitable, and sustainable businesses that support what matters most (to them).

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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When you email or post an offer or invitation, most people will ignore it or forget about it even if they are genuinely interested and would benefit by saying yes.

This is because people are incredibly busy and usually pay attention only to the things that are calling the loudest for their immediate response.

This means we, business owners, need to send reminders. Reminders increase the possibility that the people who want what you're offering will see and respond to your offer.

We do, of course risk annoying some people and they will unsubscribe. Here is my approach to creating reminders that feel clear and respectful AND reach the right people.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

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In this podcast I talk with Reme Mancera,  a strategist who specializes in helping her clients create "Personal Brand Stories."

In today's noisy, cluttered marketplace it can feel daunting to create a brand identity that is distinctive let alone one that authentically reflects who you are. Reme uses a specific framework to lead clients through their stories then helps them turn these stories into brands and offers.

Reme combines her warm and creativity with practical, strategic, smart business practices. She is a delight to be with!

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

We all think we know how word of mouth marketing works because it comes naturally to us. I think it's useful to share word of mouth marketing success stories because they bring how how word of mouth works and helps us understand how it can work for our business.

My dad was a family dentist for over 40 years. He was an excellent dentist. He was also an excellent connector and introduced a lot of businesses with clients and customers. Here's one story.

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

To become more visible and connect with more ideal people, I thought being a podcast guest was the way to go. Alas, I discovered it's hard to be a podcast guest when the podcasts that seem to be a "good fit" are steeped in "social influence style" and I strongly dislike this popular trend. Do I suck it up and pitch to podcasts even if I can't bear to listen to them? Do I remain trapped in obscurity? What to do?

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

Send us Fan Mail

If you find the Marketing Root Work podcast valuable, please become a subscriber! 

My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.