Marketing Sales & Advertising - The Business Firm

Sherrie Session, professional basketballer and personal branding coach teaches us how to turn yourself into a successful brand and a formidable worldwide personality. She is the founder of Forward Movement, a powerful personal development programme that empowers people (in particular girls) to become high achievers and self believers, and to grow as competent, confident people that want to make a significant contribution to the world.

In this interview with host Steven Mario Cavallo of The Business Firm, Sherrie graciously shares so much of her knowledge and passion in teaching people how to keep their inner fire burning, even in times of adversity or failure. She has helped thousands of men, women and children in America, Australia, Switzerland and other parts of the world where she runs workshops, speaks and raises people's expectations of themselves from average to greatness.

This is a must listen episode for anyone whose success depends on their personal brand (to win clients, roles, votes or publicity) - as well for people that own businesses and want to either maintain their internal energy...or boost the energy of the individuals that work within their organisation.

Sherrie Session website: http://www.4wardmvmt.com

Show Notes for this episode: http://www.thebusinessfirm.com.au

More videos about Personal Branding and Marketing: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA

Learn more about Steven Mario Cavallo: http://stevencavallo.com

Impara il modo migliore per i datori di lavoro di reclutare e mantenere i dipendenti più creativi, innovativi e più impegnati. Scopri come attirare il personale che fornisce il massimo valore e la lealtà alla loro organizzazione. Gennaro romagnoli è uno psicologo leader in Europa per la gestione, la leadership, la cultura del lavoro e lo sviluppo personale. In questa intervista con il signor Steven Mario Cavallo da The Business Firm -una delle migliori consulenze di marketing del mondo con sede in Australia, Gennaro rivela i migliori strumenti e strategie di psicologia per 10x il tuo business e creare uno staff di persone motivate da sé, proprio come Google, Microsoft e Apple. Questa è la versione italiana dell'intervista originale in inglese. La traduzione italiana è fornita in questo episodio. Se si desidera ascoltare la versione inglese, si prega di ascoltare l'episodio 28.

Gennaro Romagnoli siti e Psinel Podcast:

https://www.psicologianeurolinguistica.net

www.psinel.com

Psinel Podcast

Per avere materiali di marketing italiani, siti Web e video prodotti professionalmente in versioni in lingua inglese, visitare:

http://www.thebusinessfirm.com.au

Documenti (show notes) per questo episodio si trovano a:

http://www.thebusinessfirm.com.au/index.html

Per video di sales e marketing:

https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA

Gennaro Romagnoli is the leading Management Leadership and Personal Development psychologist in Europe. He shares the best way for employers to properly recruit and retain the most creative, innovative and engaged employees that provide the greatest value and loyalty to their organisation. Gennaro reveals the best psychological tools and strategies that organisations should use to attract the most sought after people: those that already have a strong sense of self motivation; those that are in constant self improvement; and those that are conscientious, have a high level of self awareness and that live in a state of mindfulness.

This is a must listen for any entrepreneur, business owner, manager, Board member, politician or other community leader that manages people and wants to bring the very best quality of person to their workplace. This episode is the English version of the interview conducted by Mr Steven Mario Cavallo of The Business Firm. There is a also an Italian version of this same interview that you can listen to if you prefer...episode 29.

To learn more about Gennaro Romagnoli and access his courses and audio programmes on motivation, mindfulness and other areas of personal development, please visit:

www.psinel.com

You can also listen to his podcast, Psinel on Apple Podcasts.

Show notes for this interview are available on the Podcast page at:

www.thebusinessfirm.com.au

To watch high quality videos on marketing, fundraising and management, please visit The Business Firm YouTube Channel

Mark Band is the CEO of Parks and Leisure Australia, the leading industry body for people in the recreation, parks and leisure sector; whose work ensures that Australia remains the most liveable country in the world. In this interview, Mark discusses the managerial, marketing and social aspects of operating a business in the space. Mark talks about his work to: champion leisure benefits; promote recreation participation; build excellence in park management and environmental stewardship; develop sport; and drive economic prosperity. If you work in the sports, leisure, recreation or parks sector. then this is a must-listen-to episode for you.

Interview conducted by host Steven Mario Cavallo of The Business Firm, an international marketing consultancy and media production house in Australia.

Links:

Parks and Leisure Australia

The Business Firm

Show Notes for this Episode

Steven Mario Cavallo

Videos on Recreation and Sport Marketing

James Melouney is a best-selling author, motivational speaker and digital entrepreneur. In this interview, James reveals the secrets to business and personal success for people who want to achieve more. His book The Art of Success: What No One Ever Taught You, But You Still Need to Know is a best-seller with glowing reviews, quoted as "like having a coffee with the world's greatest business minds". James has intensively studied why some people live wildly successful lives, while others only scrape along.

This episode is a badly needed shot in the arm for all people: both those in business and those that are not. We all face challenges, struggles and lack the energy and motivation to do what we know we should do. James' work is inspiring and in this interview he shares much of what he has learned. He also has a very generous offer for listeners of this podcast - something you will not want to miss.

James Melouney website is: http://jamesmelouney.com

This podcast is produced by http://www.thebusinessfirm.com.au

More videos on business, marketing, sales, fundraising and entrepreneurship at: https://www.youtube.com/channel/UCW7VTAWRMc9VJuHLCoqm1QA

Show notes for this episode at: http://www.thebusinessfirm.com.au/show-notes.html

Podcast hosted by Mr Steven Mario Cavallo at: http://www.thebusinessfirm.com.au/steven-cavallo-s.html

Learn how to best position a retail business against your competitors to win marketshare and customers from competing business. Marketing positioning is largely what determines how buyers in your market will perceive your business in comparison to the other sellers. In this episode, host Steven Mario Cavallo discusses the how to best ensure your retail business' market positioning does not conflict with your intended image, so that buyers perceive your brand the way you want them to. This will help you out compete other businesses in your industry by ensuring your brand utilises world's best practise marketing...which is covered in detail for you. This episode is a must-listen for any business owner, entrepreneur or manager in the retail sector who wants to grow their business as well as maintain the highest possible profit margins.

Show notes for this episode are available at www.thebusinessfirm.com.au/podcast.html

For more free, high quality content on marketing, sales, fundraising and economic development, watch our excellent video tutorials on our YouTube Channel.

This podcast is produced by The Business Firm, a marketing consultancy that serves clients worldwide with marketing strategy, video & audio production, websites, economic development and sales training. See www.thebusinessfirm.com.au

Everything you need to know to properly market a fundraising event for a non-profit. Learn how to get the most number people to your fundraiser and how to get the media to promote your event for free. Find out how to get more money donated from the people at the event and also learn how to get those people to come to your next event as well as refer new people to your other fundraisers, become more connected with your cause and brand, as well as refer more people to your other fundraisers. Learn how to leverage social media so people share your invitation so it goes viral and you get more people coming. Learn also how to use the networks you already have to promote the event for free, as well as how to grow your networks for raising funds.

This episode teaches you the best way to build revenue, build brand and build your CRM database using fundraising events.

Show notes are available from: www.thebusinessfirm.com.au

High quality videos on fundraising, marketing and event management can be found out at YouTube Channel.

Great news! We have freshened up this podcast by giving it a new name and new artwork. In this personal chat, host Steven Mario Cavallo from The Business Firm shares the fabulous upgrades we have made to this podcast, designed to provide even more value and advice on marketing, sales, advertising, content creation, business development and building a big brand. Find out what new things are coming in 2019 as we enter Season 2 of the podcast and the new opportunities for listeners around the world to collaborate with Steven Cavallo on projects that substantially 'move the needle' for businesses, industry associations, non-profits and government around the world.

For fabulous videos on marketing, fundraising and sales please visit our YouTube Channel

For show notes and other free resources visit: www.thebusinessfirm.com.au

To attend a free marketing webinar visit: http://thebusinessfirm.com.au/webinars.html

To contact us with collaborative project proposals please submit to: [email protected]

Selling services is very different to selling products. Marketing services requires a different, more complex approach to be successful. The service sector is rapidly expanding and now represents the majority of GDP in modern economies like Australia, the U.K., North America, Europe and Japan. If you have a business or non-profit that provides services, then you MUST listen to this episode to fully understand the things that would cause buyers to either choose your business' service or your competitors' service, when evaluating which is the better purchase option.

This episode provides a detailed overview of the challenges all service organisation face in selling their services...as well as the answers on how to overcome these problems. If you are in any industry where there is a human element or personal interaction with buyers, then you must listen to the information in this episode as it will reveal insight and solutions that you can use to your competitive advantage.

For more information on services marketing, please see also our Podcast episode 112 What is Marketing, Advertising and Promotion - The Most Powerful Way to Use Marketing to Grow Sales and Brand (released on 1 Nov 2017). We also have a number of videos that deal with services marketing on our YouTube Channel.

Show notes are available at www.thebusinessfirm.com.au

Using video correctly can be very lucrative for your business in terms of increasing sales and growing your brand - IF it's done right! Also for non-profits, you can raise awareness, build a following and grow donations using vide - IF it's done right! In this episode, you will learn how to do video right, how to make the best ROI on your video production and what to do with your video once it is produced.

This is essential listening for any business owner, CEO or Board member that wants to have maximum impact in the world and be seen by millions of people at the speed of light. In this episode you get the most effective formula for doing video effectively, efficiently and for making video for brilliant content marketing.

For more information and for show notes, visit the Podcast page at www.thebusinessfirm.com.au