Marketing School - Digital Marketing and Online Marketing Tips

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tuning in you’ll hear Justin describe his journey as an internet marketing entrepreneur over the past 18 years, how he co-founded and sold Twitch for one billion dollars to Amazon, and what he’s learned from experiencing imposter syndrome for a large portion of his career. We discuss the societal pressures to be successful, having a sustainable work-life balance, and how meditative practices can foster powerful change. Justin also unpacks some of the steps he’s taken to change the unconscious patterns in his life, from instituting a daily meditation practice to maintaining a gratitude journal. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more! 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal.
• [00:21] Introducing today's guest, Justin Kan.
• [01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace.
• [02:11] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming.
• [05:01] An overview of Fractal and how it works.
• [05:53] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building.
• [08:25] How Justin built and launched the Fractal brand.
• [09:19] Why Justin continues to build start-ups: it’s creative and fun. 
• [09:58] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable.
• [11:43] Justin’s dedication to living holistically and consciously and how that informs his decision-making.
• [13:32] Some of the executive coaches that Justin has worked with over the years.
• [15:41] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life. 
• [19:29] How to take action and break the everyday patterns of your life.
• [20:23] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life.
• [21:56] The trappings of the hedonic treadmill and focusing on external goals.
• [23:03] The level of internal work and dedication that has helped Justin achieve calm in his life. 
• [24:19] Justin’s current goals behind his content output.
• [27:12] How Justin is keeping track of the Web3 space and what he’s most interested in.
• [28:03] The games that Justin is most excited about.
• [29:19] The potential use cases for land in the metaverse. 
• [30:32] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain.
• [32:58] Justin’s angel investing and what he’s interested in right now.
• [34:22] An overview of Justin’s current investments in crypto and why he does it through investment funds.
• [36:29] Some of the daily practices that help Justin get a good start to the day.
• [37:40] Hear about Justin’s favorite current business tool.
• [38:31] That’s it for today! Don’t forget to rate, review and subscribe!
• [38:31] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Justin Kan
• Justin Kan on Twitter
• Fractal on Twitter
• Twitch
• Fractal
• Fractal Radio
• Solana
• The Sandbox
• NFT Worlds
• Decentraland
• Notion
• Justin Kan’s Notion Video on YouTube: My Secret Productivity Hacks ft My Real Notion Setup
• Signal
• Shogun by James Clavell
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed off of each other, it is mostly the platforms that make the money from monetizing content. Snap is changing this, and we talk about how creators will stop gravitating to platforms that don’t fall in line. We also speak about how things will continue to become more democratized with the advent of Web3. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Snap is Sharing Ad Revenue, Here's What Will Happen Next.
• [00:26] Why platforms and creators need each other. 
• [01:00] The model Facebook uses to take most of the ad revenue.
• [01:10] How Snap is starting to share revenue with content creators.
• [02:18] Transitioning to a decentralized and democratic Web3 model.
• [04:29] That’s it for today.
• [04:30] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Snapchat
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com
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• Single Grain
• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2035, we share an ad format that is going to become very popular in 2022. The format is using influencers to promote your product or service,  and we dish out a few different approaches to using this strategy. To hear how you can boost conversions using this simple method, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?)
• [00:28] Using influencers to promote your product or service.
• [00:51] Filming video ads with influencers promoting your product.
• [01:38] Examples of influencers that have boosted conversions.
• [02:36] Thoughts on the best way of collaborating with influencers.
• [03:02] That’s it for today.
• [03:03] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
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• Single Grain
• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2034, we give you three quick things you can do every day to get more traffic. While it might seem like a tough slog at first, building your traffic is not rocket science. By following strategies like the ones we share, you are guaranteed to see your traffic compound over time. So be sure to tune in and hear about consistently posting content, using push notifications, and building a social media ring today.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Three Quick Things You Can Do Everyday to Get Traffic.
• [00:30] Start using push notifications to get people to subscribe.
• [01:01] Being consistent even if you don’t have an audience.
• [01:40] Doing collaborations once you have refined your voice and style.
• [02:31] Building a social media ring.
• [02:57] That’s it for today.
• [02:58] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why GIFs Are the Future of Product Screenshots.
• [00:28] The problem with newer formats for displaying products.
• [01:06] Why GIFs are theoretically better than videos for displaying products.
• [01:17] What Neil found out when he tested images versus GIFs.
• [02:34] The time-to-value ratio for GIFs.
• [03:05] How to create your own GIFs.
• [03:30] Why the content is more important than the GIF or video.
• [04:40] That’s it for today.
• [03:25] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2032, Neil and Eric talk about how to release a new redesign without affecting your traffic. Keeping your traffic consistent during a redesign is simpler than you might think, but it’s important to always keep SEO in mind to ensure you don’t end up worse than when you started. Tune in to learn more about how to ensure a smooth transition, some of the technical details to watch out for, and what NOT to do!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Release a New Redesign Without Affecting Your Traffic.
• [00:26] How to adjust your structure, and how you’re linking your pages together, so as not to affect traffic.
• [00:54] Make sure your new page is loading at the same speed, or faster, than your previous installment.
• [01:00] Be conscientious about which keywords you are using.
• [01:16] Some technical details to bear in mind.
• [01:38] What not to do during a redesign and what Neil and Eric have learned from working with clients.
• [03:18] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:25] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Screaming Frog
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com
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• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2031, Neil and Eric talk about how SEO will change in the future. Learn how SEO will increasingly expand beyond Google, and how it is already featuring in places like Amazon and Airbnb. You’ll also hear more about Web3 and the importance of brand recognition in SEO.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How SEO Will Change In The Future.
• [00:28] SEO is starting to happen everywhere, not just Google.
• [01:51] What Duck Duck Go and Web3 can teach us about SEO.
• [02:54] Why you should be thinking about how people can shop everywhere.
• [03:38] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:46] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• DuckDuckGo
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketing landscape and why this trend could have an alarming impact on your business!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Terrifying Trend We Are Seeing In Digital Marketing.
• [00:30] The trend we’ve noticed: people are becoming less reliant on platforms and more reliant on brands.
• [01:10] How brands help you become less reliant on platforms.
• [02:27] How to build a good brand.
• [02:54] Why, if you don’t build a brand, you won’t win.
• [03:25] The four forms of leverage: code, capital, labor, and media.
• [04:22] Digital marketing is becoming increasingly challenging and why that’s a good thing.
• [05:04] That’s it for today! Don’t forget to rate, review and subscribe!
• [05:13] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Zero to One: Notes on Startups, or How to Build the Future

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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Connect with Us: 

• Neilpatel.com

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• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as a checkout option or allowing multiple sign-in options. Tune in to learn what else you could be doing to increase your CRO!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Top 5 Quick CRO Wins.
• [00:30] Why you need to add PayPal as a checkout option.
• [00:43] Other payment methods and landing page tools to increase CRO.
• [01:20] How to use a two-step checkout.
• [01:36] Why exit and entrance pop-ups are beneficial for CRO.
• [02:15] How using sign-ins with platforms like Google and LinkedIn can boost CRO.
• [02:34] That’s it for today! Don’t forget to rate, review and subscribe!
• [02:42] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are out of options when it comes to building an exceptional marketing team. Tune in to find out how you can find, recruit, and retain the best workers for your company!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Build an Amazing Marketing Team.
• [00:35] Neil’s strategy for how to find and hire exceptional marketing talent.
• [02:00] Some of the practical questions you can pose to your network.
• [01:58] The kind of skills you should look for in potential marketing managers.
• [02:44] Why you should hire someone who is a skilled recruiter.
• [03:56] That’s it for today! Don’t forget to rate, review and subscribe!
• [04:11] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu