Marketing School - Digital Marketing and Online Marketing Tips

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Drastically Improve Customer Retention.
• [00:30] A summary of our definition for customer retention.
• [01:11] The recommended metrics for customer retention in B2B and SaaS businesses.
• [01:36] Seven Powers, the concept of switching costs, and how they help retention.
• [02:27] How communicating with customers and finding out about their needs can improve retention.
• [03:02] How to use LinkedIn to improve customer retention through your hires.
• [03:20] Why you need to do continual customer development to ensure retention.
• [04:18] Why product customer fit and positioning are essential for retention.
• [06:16] That’s it for today! Don’t forget to rate, review and subscribe!
• [06:26] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• 7 Powers: The Foundations of Business Strategy
• Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees at this point in time is especially challenging for a number of reasons, not least of which is the substantial jump in initial salary offerings, even to marketers who are entering the job market for the first time with little to no experience. Learn about the current trends, why it’s not sustainable, and what you can do to snag top talent within your budgetary constraints and compete with bigger companies!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees.
• [00:25] An account of the experiences companies have been having with prospective employees accepting competing job offers.
• [01:19] The role that recruiters play in job acquisition and retention.
• [02:01] How Neil’s company has been affected by the tougher talent market.
• [02:40] Why the current salaries that employees are being offered are not sustainable.
• [02:51] How to improve your chances of a successful hire by having a leader join a call with a prospective employee.
• [04:16] How to use an interview to find out what motivates a prospective employee.
• [04:29] Asking prospective employees what they’d object to if they received a counter offer.
• [05:03] What Neil does to get the best talent.
• [06:32] The concept of boomerang employees and why they are surprisingly common.
• [07:00] How to help employees achieve their goals outside of work.
• [07:46] Eric and Neil’s differing opinions on the extent to which a company can be democratic.
• [11:34] Tweet at us whether you think companies are democracies or benevolent dictatorships!
• [11:40] That’s it for today! Don’t forget to rate, review and subscribe!
• [11:43] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Who: The A Method for Hiring

• The Dream Manager: Achieve Results Beyond Your Dreams by Helping Your Employees Fulfill Theirs

• Neil Patel on Twitter
• Eric Siu on Twitter
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2025, Neil and Eric give an update on their TikTok Growth Experiment, where they’re giving away $10,000 to the best video! Tune in today to find out what inspired this experiment, how to enter it, and why they’re excited about TikTok as a platform.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: TikTok Growth Experiment Update: We're Giving Away $10k To The Best!
• [00:43] How Sam Parr inspired our TikTok growth experiment.
• [01:33] An overview of our TikTok experiment and how you can take part in it.
• [02:51] How to find our videos at Marketing School Clips on YouTube and use #marketingschool to tag us on TikTok.
• [03:11] A rundown of Neil’s high numbers on TikTok.
• [03:34] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:36] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• The Hustle
• My First Million Podcast

• Marketing School Clips on YouTube

• YouTube
• TikTok
• Neil Patel on TikTok
• Eric Siu on TikTok
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and how they work synergistically to ensure the success of your company. Listen in to find out how to incorporate tactics and strategies into your career timeline and get the best out of your business!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Strategy Vs. Tactics - What's More Valuable Long Term?.
• [00:25] Eric’s definition of tactics and strategies and how they are distinct from one another.
• [01:18] Neil’s perspective on strategies and tactics and why both are important.
• [02:17] A framework for how to incorporate tactics and strategies into your career timeline.
• [03:20] That’s it for today! 
• [03:23] Don’t forget to rate, review and subscribe!
• [03:28] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2023, Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. Since then, Ali’s side business has grown substantially. They have grown from four to 17 employees, and in 2021 their earnings hit amazing heights when they reached over four million in revenue. In our conversation we talk about Ali’s experiences growing up in a family that expected him to be a doctor, how reading The four-hour workweek changed his life, and why teaching is his truest passion. Later, Ali shares his feelings around goal-setting and the dangers of setting goals that are actually demotivating. He explains how setting the wrong goal paralyzed his writing process and why his only goal now is writing a book that he’s proud of. Being a voracious reader Ali has plenty of book recommendations to share, from books on executive leadership to storytelling, each of which has had a unique impact on his life. We also hear from Ali about his two podcasts and take a closer look at how to grow your podcast audience. Today’s episode is jam-packed with insightful anecdotes and advice on how to excel at life and business, so make sure you tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: how Dr. Ali Abdaal quit his job, grew his YouTube to 2.6m subs and is now doing $4m+ a year.
• [01:20] Get to know today’s guest, Dr. Ali Abdaal, and how he went from being a doctor to a creator.
• [03:15] What Ali's YouTube channel focused on when he first started it. 
• [05:51] How Ali’s side hustle earns him $3 million a year and why YouTube forms the foundation for it.
• [06:58] Ali’s plans for the future and why teaching is his true passion.
• [09:05] Why Ali has an aversion to traditional goal setting, and how he prefers to structure his aspirations.
• [11:08] Why Ali’s current top priority is writing a book that he is proud of. 
• [12:07] How Ali’s business has grown and it’s main sources of revenue.
• [13:48] Some of the core lessons Ali has learned in his transition from creator to entrepreneur.
• [17:31] The book that Ali is currently working on and why it’s important to him.
• [20:30] The two podcasts that Ali is a part of and why he enjoys it. 
• [22:08] Some of the ways to grow your podcast audience.
• [24:15] How Ali learns and retains information based on the medium he’s using.
• [27:26] Ali’s favorite book of 2020.
• [28:38] Ali’s most important business tool. 
• [30:12] That’s it for today, don’t forget to rate, review, and subscribe!
• [30:12] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Ali Abdaal: https://aliabdaal.com/
• Ali Abdaal on YouTube: https://www.youtube.com/channel/UCoOae5nYA7VqaXzerajD0lg
• Ali Abdaal on Twitter: https://twitter.com/AliAbdaal
• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/
• The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/
• Traction: Get a Grip on Your Business: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
• The Four Obsessions of an Extraordinary Executive: A Leadership Fable: https://www.amazon.com/Four-Obsessions-Extraordinary-Executive-Leadership/dp/0787954039
• Not Overthinking Podcast: https://notoverthinking.com/
• Deep Dive with Ali Abdaal Podcast: https://aliabdaal.com/podcast/
• The Great CEO Within: The Tactical Guide to Company Building: https://www.amazon.com/Great-CEO-Within-Tactical-Building/

• The Ideal Team Player: https://www.amazon.com/Ideal-Team-Player-Recognize-Leadership/

• Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/

• Die With Zero: Getting All You Can from Your Money and Your Life: https://www.diewithzerobook.com/welcome

• Apple Notes: https://apps.apple.com/us/app/notes/

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure you tune in to hear it all! 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Facebook is (Becoming) The New Yellow Pages.
• [00:35] A breakdown of the Yellow Pages and how it relates to Facebook.
• [01:25] Why Neil and Eric seldomly log into Facebook nowadays and the low levels of engagement.
• [02:39] The ways that marketing has become more difficult and why that’s good news for creative marketers.
• [03:21] That’s it for today! 
• [03:23] Don’t forget to rate, review and subscribe!
• [03:38] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• The Yellow Pages
• Facebook
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially evident when you see the type of celebrities getting involved. We discuss how status, brand loyalty, and the opportunity to monetize are driving these decisions for celebrities.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs.
• [00:28] The context of Bought Ape Yacht Club NFTs, the celebrities that have bought them, and some of the prices they’ve paid.
• [00:55] The role that status plays in these NFT purchases.
• [01:21] How celebrities can monetize their NFTs.
• [01:51] What endorsements from celebrities tell you about an NFT product.
• [02:36] That’s it for today! 
• [02:38] Don’t forget to rate, review and subscribe!
• [02:42] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Bored Ape Yacht Club
• Origin Protocol
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers & what they think of them. This year you can expect to see some familiar faces from the Web3 space advertising at the Super Bowl, including Meta and Crypto.com. Tune in to hear our predictions for the strategies advertisers will take, what their messaging will be, and the role that influencers will play.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Notable 2022 Super Bowl Advertisers & What We Think.
• [00:41] Our thoughts on Meta, FTX, and Crypto.com as advertisers.
• [01:13] Neil’s predictions for the type of messaging advertisers will be pushing.
• [01:55] The role that influencers are expected to play at the Super Bowl.
• [03:50] Why we expect to see more advertisers for crypto and Web3 at the Super Bowl in the future.
• [04:02] That’s it for today! 
• [04:02] Don’t forget to rate, review and subscribe!
• [04:09] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Meta
• FTX
• Crypto.com
• Logan Paul
• Mr. Beast
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hire workers fast enough, it can be tough securing the talent you want to have on your team. Tune in to hear about key ways you can get the talent you want without breaking the bank!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Talent Market is Strong. How to Get The Best Marketers This Year.
• [00:30] The great resignation and how it’s been informed by the pandemic.
• [00:51] How the great resignation has affected our turnover rates and regrettable loss.
• [01:23] The current response rate and the immense amount of talent Eric has seen this year.
• [01:46] The struggle Neil has had recruiting people quickly enough.
• [02:25] How helping prospective employees achieve their personal goals can help you recruit the best talent.
• [04:55] That’s it for today! Don’t forget to rate, review, and subscribe!
• [05:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in salaries are decidedly counterintuitive. Tune in to hear about some of the outrageous starting salaries in tech and marketing right now, and how you should be approaching this trend.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Should Businesses Do as Labor Prices Increase.
• [00:32] How Neil would approach the spike in labor costs in certain sectors.
• [00:58] Some of the implications of overpaying for talent and what to do instead.
• [02:41] How to institute a signing bonus to compensate for a salary bump.
• [03:31] Why you should be patient and detach yourself from what other companies are doing.
• [04:09] That’s it for today!
• [04:14] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Chris Voss Teaches the Art of Negotiation: https://www.masterclass.com/classes/chris-voss-teaches-the-art-of-negotiation
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu