Marketing School - Digital Marketing and Online Marketing Tips

In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’s become more difficult than ever to stand out amongst the noise. Tune in to learn about the steps you can take to succeed in a crowded market!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Marketing Is Getting Harder. Here's What to Do About It.
• [00:27] Some of the ways that marketing is becoming more difficult.
• [01:10] Why you need to be willing to experiment.
• [02:16] How experimenting led to success for the venture capital firm Andreessen Horowitz.
• [02:42] How HubSpot acquired The Hustle, a media startup, and leveraged it as part of their marketing strategy.
• [03:42] Why we look for acquisitions that can solve particular problems and benefit us in the long run.
• [05:18] That’s it for today!
• [03:24] Go to https://marketingschool.io/live to rate, review, and subscribe!

Links Mentioned in Today’s Episode:

• Andreessen Horowitz
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1996, Neil and Eric talk about how Web3 will affect the future of marketing. In previous iterations of the internet, we saw different companies prosper and grow. We are currently still in the early days of Web3, and already we’re seeing changes that will have an impact on the future of marketing. To learn more about Web3 and the future of marketing, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Web3 Will Affect The Future of Marketing.
• [00:30] A quick recap of Web One, Web 2.0, and Web3.
• [01:15] Permissionless databases, decentralization, and how this will affect the future of marketing.
• [01:46] Some of the ways that marketing has become more challenging.
• [02:35] How community builds retention.
• [02:50] The data protection that comes with Web3 and how this will affect marketing.
• [04:13] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT.
• [04:25] That’s it for today!
• [04:28] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing!

In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join!

In episode #1993, Neil and Eric talk about how to run a company where people don't want to work elsewhere. One of the side effects of the COVID 19 pandemic has been an unexpected great resignation. Tuning in you’ll hear us talk about the value of employee retention in your marketing team, what we’ve learned from our exit interviews, and why caring about your employees is crucial.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Run a Company Where People Don't Want to Work Elsewhere.
• [00:30] The great resignation and how it’s been affecting companies.
• [01:25] How retention affects your marketing team.
• [01:43] What we’ve learned from our exit interviews.
• [03:03] Why you should be helping your employees achieve their personal goals outside of work.
• [05:00] Why caring about your employees is crucial.
• [05:20] That’s it for today, don’t forget to rate, review and subscribe to this podcast!
• [05:30]Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1992, Neil and Eric discuss how big brands are using NFTs for marketing. At the start of 2022, it is clear that NFTs are here to stay. We take a look at some of the big brands that have been doing partnerships with NFTs, like Adidas’s collaboration with Bored Ape Yacht club, and how they’ve successfully incorporated those into their marketing and design strategies.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Big Brands Are Using NFTs For Marketing.
• [00:30] Examples of some of the big brands that have been partnering with NFTs.
• [02:35] Why NFTs are here to stay.
• [02:51] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT. 
• [03:02] That’s it for today, don’t forget to rate, review and subscribe to this podcast!
• [03:24] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Adidas
• Bored Ape Yacht Club
• Nike
• Mattel Creations
• VeeFriends
• Tokidoki
• Leveling Up NFT on Twitter
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1991, Neil and Eric talk about 5 steps to conduct a simple competitor analysis. One of the best ways to gain a competitive edge is by doing a competitive analysis. Tune in to discover the best tools for learning about your competitors today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 5 Steps to Conduct a Simple Competitor Analysis.
• [00:25] A brief description of what defines a competitor analysis.
• [00:48] How to use a tool like Ubersuggest to compare your keywords with those of your competitors.
• [01:15] Using SEO tools to examine the ads your competitors are running.
• [02:07] How you can use tools like Moz for link opportunities.
• [02:34] How you can use SimilarWeb to give you a general view of what’s going on.
• [03:06] Use BuiltWith to analyze the tools your competitors are using.
• [03:20] That’s it for today!
• [03:26] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Ubersuggest
• SEMrush
• Ahrefs
• Moz
• SimilarWeb
• BuiltWith
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1990, Neil and Eric talk about how to create irresistible lead magnets that convert. Lead magnets can often seem intrusive and undesirable, but what if you offered something for free that everyone else is charging for? To learn more about what makes an irresistible lead magnet, and how to ensure they convert, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Create Irresistible Lead Magnets That Convert.
• [00:25] A breakdown of what lead magnets are.
• [00:57] How to offer something for free that other people normally charge for.
• [01:33] Why having a successful lead magnet means going to the extreme.
• [03:00] How to ensure that what you’re offering is relevant to the reader.
• [03:20] That’s it for today!
• [03:27] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No 
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1989, Neil and Eric share 6 YouTube community building hacks you didn't know about. There are a lot of simple and easy tools that often go overlooked on the Youtube platform. To learn more about these tools and how to build community, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 6 YouTube Community Building Hacks You Didn't Know About.
• [00:30] How to use YouTube Live to host a virtual event.
• [01:03] Why you should use the post section to build community and how to access it.
• [02:03] How partnerships can foster community building.
• [02:49] Be sure to reply to comments and engage with people.
• [03:35] How to engage, and do calls for engagement within your video.
• [04:18] Why a pinned comment is so useful and how to use them. 
• [05:09] That’s it for today!
• [05:17] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Check out this excerpt from our Growth Accelerator event in Miami and learn how to use NFTs as a reward mechanism with Lin Dai!