Marketing School - Digital Marketing and Online Marketing Tips

In episode #1987, Neil and Eric talk about 5 key questions to ask to improve your content by 10x. Surveys are an excellent tool for getting feedback and improving your content. Tune in to learn about the best questions to ask and 10x your content!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 5 Key Questions to Ask To Improve Your Content By 10x.
• [00:30] Surveys are an excellent way to get feedback and improve your content
• [00:35] Ask people how you can make your content better.
• [01:05] Follow up with a question asking whether there is anything they’d like to add.
• [01:19] Ask who has the best content in your space.
• [01:42] Get to the root of what is faulty in your content by asking ‘what's something you're uncomfortable telling us about our content?’.
• [02:09] How to use exit pop-up surveys to improve your headlines.
• [03:07] That’s it for today!
• [03:13] Take part in our survey at marketingschool.io/improve!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #1986, Neil and Eric talk about why you should remove yourself from the business (and how). Building a business is a time-consuming process that takes plenty of dedication and hard work. But building a business that can run without you will afford you the freedom to venture out and continue to grow. Tune in to learn how to remove yourself from the business and discover the concept of working above the business.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Remove Yourself From The Business (And How).
• [00:30] Neil’s advice on how to remove yourself from your business.
• [00:37] Why you need to hire people who have successfully done the job before.
• [00:50] How to find your next hire on LinkedIn.
• [01:35] Just because someone is successful in a similar agency, doesn’t mean they’ll necessarily be successful in yours.
• [03:18] The concept of working above the business.
• [02:35] Why it’s worth hiring an expensive executive if you have the money for it.
• [05:01] That’s it for today!
• [05:07] Leave us a review, rate, and subscribe!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next?Please let us know in the comments below
• Did you enjoy this episode?If so, please leave a short review.

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• com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

In episode #1985, Neil and Eric talk about whether you should focus in on crypto marketing in 2022. The world of Web3 is evolving every day, and now is an excellent time to start getting involved! Tune in to find out what we predict for crypto and how we expect it to influence the world of marketing!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should You Focus In On Crypto Marketing for 2022?
• [00:31] Neil’s perspective on crypto and why should understand Web3 and crypto.
• [01:56] Eric’s perspective and why crypto and Web3 are the future of the internet.
• [03:15] Why the old ways of marketing will slowly be phased out over the next few years.
• [03:55] Why now is a good time to get involved in the Web3 space.
• [04:30] That’s it for today!
• [04:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #1984, Neil and Eric talk about why organic social may matter more than any of our services. If you want to seamlessly communicate with your customers, then organic social is the way to go. Tune in to learn more about why organic social is so important to your branding and reach.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Organic Social May Matter More than Any of Our Services.
• [00:30] A quick summary of our services.
• [02:00] Organic social is one of the best ways to communicate with your customers.
• [02:37] Most platforms have a direct message function.
• [02:52] That’s it for today!
• [03:06] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1983, Neil and Eric talk about which meetings to cut from your week to improve your focus. We’ve all had those meetings where we don’t understand why we had to be there. Tune in to learn our tricks for trimming the fat and only attend the meetings that matter.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Cut These Meetings From Your Week to Focus.
• [00:30] Why you should cut any meeting where there are multiple people within your department.
• [01:30] How to audit your past meetings to determine which ones were useful and gave you energy.
• [02:28] Why it’s useful to cut out meetings that contain information and updates that could be conveyed over Slack or email.
• [03:22] Neil’s philosophy on doing quick calls for updates to avoid unnecessary meetings.
• [04:03] That’s it for today!
• [04:11] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Slack
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behaviors, but it’s often most effective when you keep them simple, clear, and actionable. Tune in today to learn about the lasting impact of keeping your team accountable to your cultural values!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 7 Reasons Accountability to Cultural Values Matters.
• [00:25] What we mean by cultural values.
• [00:58] If people are operating based on different values, they’ll be going in opposite directions.
• [01:21] When some people aren’t held accountable it sets a negative precedent for the rest of the team.
• [01:47] It’s much easier to hire and fire people when you’re clear on the criteria for holding people accountable.
• [02:25] By hiring people who hold themselves accountable, you’ll attract more like-minded people.
• [03:09] Creating short and simple values make them easy to remember and follow. 
• [03:37] If everyone knows the core values, they'll do what's best for the business in the long run.
• [04:12] Make sure your core values are actionable.
• [05:28] That’s it for today!
• [05:28] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

Check out this excerpt from our Growth Accelerator event in Miami and learn Lloyed Lobo's secrets to building his 7-figure community!

In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining your audience is by making an effort to always respond to your followers. Tune in to learn about some of the audience members we’ve helped over the years who went on to do amazing things and start incredible companies!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Build Your Organic Audience for the Long Term.
• [00:35] Why the number one method for building and retaining your audience is responding to people.
• [01:51] Why you need to consistently produce content while also improving.
• [03:25] Neil’s example of how he built a relationship with an audience member who went on to found Coinbase.
• [04:18] That’s it for today!
• [04:30] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Coinbase
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
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• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1979, Eric and Neil share a few marketing tales that haven’t been heard on this show before. Neil speaks about many of his creative SEO hacks as a youngster and Eric weighs in on his experiments with affiliate sites. While these early efforts from our hosts are interesting and generated quick success for them, none of them had any lasting power. The moral of the story: slow and steady wins the race!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Marketing Stories We’ve Never Shared Before.
• [00:25] Shortcuts Neil took such as converting a battlefield site into an online casino.
• [02:44] The moral of Neil’s stories: slow and steady wins the race!
• [03:09] How Eric is using his network to grow his LinkedIn reach.
• [04:12] Two of Eric’s experiences building affiliate sites and what he learned.
• [06:19] That’s it for today!
• [06:20] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should You Allow Employees to Jump Around Projects?
• [00:30] Why Eric and Neil prefer to keep employees specializing on certain projects.
• [01:04] The inefficiency and poor output of a system where employees jump around.
• [01:14] How unfocused employees end up killing sales.
• [02:25] It is the people behind a business that make it what it is.
• [03:38] Why Eric encourages employees to do side-hustles.
• [04:32] That’s it for today!
• [04:35] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu