Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil PatelBusinessMarketingCareers
Download on the App Store

Marketing School - Digital Marketing and Online Marketing Tips episodes

  • Amazon's fastest new growing business segment… #2613
    In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth.
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
    TIME-STAMPED SHOW NOTES:
    (00:00) Today’s topic: Amazon's fastest new growing business segment…
    (00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising
    (00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services
    (01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion
    (01:25) Discussion on how Amazon is becoming an ad platform
    (02:00) Neil disagrees and says Amazon is a holding company
    (02:50) Future of Amazon: more ads, more fees; future for sellers: less margin
    (03:14) Neil explains the advertising opportunities within Amazon's movies and shows
    (04:19) Neil discusses the popularity of Amazon Prime and its TV version
    (05:06) That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    CNBC article on Amazon’s advertising revenue
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    X @neilpatel 
    X @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    7 min
  • Struggling To Grow On Social Media? Use This Analogy #2612
    In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms.
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
    TIME-STAMPED SHOW NOTES:
    (00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy
    (00:01) An analogy for growing on social media: be an employee.
    (01:34) Social networks don't work for you, you work for them.
    (02:39) Consistency and effort are required for success on social media.
    (03:22) Figure out the type of content that social networks want.
    (04:00) Social networks prioritize ad revenue over organic reach.
    (04:24) Leverage ads creatively to generate revenue and build followers.
    (05:09) Create unique and personal content for better long-term results.
    (05:42) Start by focusing on one channel and then scale.
    (05:56) That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    Russel Brunson’s Podcast
    Chamath Palihapitiya’s Twitter
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    X @neilpatel 
    X @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    8 min
  • Here's What The Top YouTubers Taught Us About YouTube Marketing #2611
    In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche.
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
    TIME-STAMPED SHOW NOTES:
    (00:00) Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing
    (01:07) Subscribers don't matter, good videos get views
    (02:29) Consistency and quality are key to YouTube's success
    (03:44) YouTube is a commitment, not a quick win
    (04:12) Producing hit content leads to viral growth
    (05:19) Different content types drive different results
    (05:51) Importance of compelling thumbnails and headlines
    (06:59) Learning from successful YouTubers like Russell Brand
    (07:28) Diversify marketing channels but not businesses
    (08:17) That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    George Gammon’s YT channel
    Russell Brand’s YT channel
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    X @neilpatel 
    X @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    11 min
  • Eric's Experiment with LinkedIn Thought Leader Ads #2610
    In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies.
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
    TIME-STAMPED SHOW NOTES:
    (00:00) Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads
    (01:01) Results of a $500 test with LinkedIn Thought Leader Ads
    (02:26) LinkedIn Thought Leader Ads are effective for soft conversions
    (03:37) Changing the profile URL to drive website visits
    (04:33) Soft conversions work better than hard conversions on LinkedIn
    (04:59) That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    LinkedIn Thought Leader Ads
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    X @neilpatel 
    X @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    8 min
  • Sahil Bloom’s #1 Advice to All Content Creators

    Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy.


    Don’t forget to help us grow by subscribing and liking on YouTube!


    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)


    TIME-STAMPED SHOW NOTES:

    • (00:00) - Sahil Bloom's expansion from Twitter to newsletter and book
    • (02:50) - No growth hacks, just countless hours of writing
    • (05:40) - Importance of creating content based on real experiences
    • (08:31) - Adapting to algorithm changes and finding what works
    • (09:25) - Sahil Bloom's growth on Twitter in the first year
    • (11:33) - Sahil Bloom's morning routine for creating content
    • (13:50) - Sahil Bloom's perspective on the creator economy and long-term viability
    • (16:35) - Sahil Bloom's thoughts on the future of creator-led agencies
    • (20:29) - The role of Holdco in building and launching businesses
    • (23:06) - The difficulty of scaling without a business background
    • (25:51) - The risks and challenges of income share agreements


      Leave Some Feedback:


      • What should we talk about next? Please let us know in the comments below
      • Did you enjoy this episode? If so, please leave a short review.


        Connect with Us: 


        • Single Grain << Eric’s ad agency
        • NP Digital << Neil’s ad agency
        • X @neilpatel 
        • X @ericosiu

          • Learn more about your ad choices. Visit megaphone.fm/adchoices

          See omnystudio.com/listener for privacy information.

          28 min
        • Sahil Bloom’s #1 Advice to All Content Creators | Interview with Sahil Bloom
          Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy.
          Don’t forget to help us grow by subscribing and liking on YouTube!
          Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
          TIME-STAMPED SHOW NOTES:
          (00:00) - Sahil Bloom's expansion from Twitter to newsletter and book
          (02:50) - No growth hacks, just countless hours of writing
          (05:40) - Importance of creating content based on real experiences
          (08:31) - Adapting to algorithm changes and finding what works
          (09:25) - Sahil Bloom's growth on Twitter in the first year
          (11:33) - Sahil Bloom's morning routine for creating content
          (13:50) - Sahil Bloom's perspective on the creator economy and long-term viability
          (16:35) - Sahil Bloom's thoughts on the future of creator-led agencies
          (20:29) - The role of Holdco in building and launching businesses
          (23:06) - The difficulty of scaling without a business background
          (25:51) - The risks and challenges of income share agreements
          Leave Some Feedback:
          What should we talk about next? Please let us know in the comments below
          Did you enjoy this episode? If so, please leave a short review.
          Connect with Us: 
          Single Grain << Eric’s ad agency
          NP Digital << Neil’s ad agency
          X @neilpatel 
          X @ericosiu
          Learn more about your ad choices. Visit megaphone.fm/adchoices
          30 min

        About Marketing School - Digital Marketing and Online Marketing Tips

        From the publisher's feed

        Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…