Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil PatelBusinessMarketingCareers
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Marketing School - Digital Marketing and Online Marketing Tips episodes

  • Your Customer Service Is Your Marketing #2604
    In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers.
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
    TIME-STAMPED SHOW NOTES:
    (00:00) Today’s topic: Your Customer Service Is Your Marketing
    (00:45) Discussion of a negative customer service experience with Ahrefs.
    (01:59) Neil expresses frustration with being penalized for using a product.
    (02:59) Comparison of customer reactions to price increases for different services.
    (03:35) Importance of differentiation and customer loyalty in pricing decisions.
    (04:33) Neil emphasizes the need to keep customers happy and maintain a positive brand image.
    (04:55) Eric mentions Ahrefs' risky moves and potential consequences.
    (05:21) That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    Jason Mills’ post on Ahrefs
    Ahrefs
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    X @neilpatel 
    X @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    7 min
  • The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal

    Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success.


    Watch the full interview on YouTube: Leveling Up with Eric Siu


    TIME-STAMPED SHOW NOTES:


    Go to https://www.marketingschool.io to learn more!


    Links Mentioned in Today’s Episode:

    • (00:00) - Ali Abdaal’s Journey from $2 to $5 Million
    • (01:42) - Ali's business model: 99% free content, 1% paid courses.
    • (03:19) - Ali's advice for finding your style and niche on YouTube.
    • (06:33) - You shouldn’t rely solely on YouTube's organic reach.
    • (08:39) - Creating organic content sources and delivery vehicles that don't rely on Ali.
    • (12:09) - How to grow your email list organically
    • (15:43) - Unexpected success and revenue from the live cohort courses
    • (20:39) - Ali explains the structure and benefits of their $5,000/year program.
    • (21:28) - Ali shares his concerns about charging for a mastermind.
    • (26:02) - Ali talks about his early ventures into making money online
    • (28:13) - Ali defines what a “feel good” business is
    • (30:17) - Ali plans to create a productivity course and explore equity partnerships
    • (31:50) - Ali Abdaal decides to film whatever he wants for his YouTube channel.
    • (32:30) - Ali Abdaal talks about his book "Feel Good Productivity".
    • (39:38) - Ali Abdaal discusses his weekly vlog experiment
    • (42:45) - Simplifying productivity with GPS (goal, plan, system)
    • (46:21) - Ali Abdaal talks about his “Why” in life
    • (47:26) - Find Ali Abdaal online


      Subscribe to Ali Abdaal's YT Channel


      Don’t forget to help us grow by subscribing and liking on YouTube!


      Leave Some Feedback:


      • What should we talk about next? Please let us know in the comments below
      • Did you enjoy this episode? If so, please leave a short review.


        Connect with Us: 


        • Single Grain << Eric’s ad agency
        • NP Digital << Neil’s ad agency
        • X @neilpatel 
        • X @ericosiu

          • Learn more about your ad choices. Visit megaphone.fm/adchoices

          See omnystudio.com/listener for privacy information.

          20 min
        • How to Spend on Marketing the Right Way #2603
          In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.
          Don’t forget to help us grow by subscribing and liking on YouTube!
          Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
          TIME-STAMPED SHOW NOTES:
          (00:00) Today’s topic: How to Spend on Marketing the Right Way
          (00:14) Discussion on the importance of being profitable in marketing
          (01:19) The best way to scale marketing is slow and steady
          (03:12) The need for discipline and efficiency in marketing
          (03:55) Scaling up marketing requires a gradual approach
          (04:21) The benefits of slow and steady marketing
          (04:45) The importance of being smart and avoiding pitfalls
          (05:18) Buying cheap attention in the current economy
          (05:34) That’s it for today! Don’t forget to rate, review, and subscribe!
          Go to https://www.marketingschool.io to learn more!
          Links Mentioned in Today’s Episode:
          Google Ads and Meta Ads
          AppSumo
          Leave Some Feedback:
          What should we talk about next? Please let us know in the comments below
          Did you enjoy this episode? If so, please leave a short review.
          Connect with Us: 
          Single Grain << Eric’s ad agency
          NP Digital << Neil’s ad agency
          X @neilpatel 
          X @ericosiu
          Learn more about your ad choices. Visit megaphone.fm/adchoices
          6 min
        • How to Get Out of YouTube Jail (is there one?) #2602
          In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche.
          Don’t forget to help us grow by subscribing and liking on YouTube!
          Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
          TIME-STAMPED SHOW NOTES:
          (00:00) Today’s topic: How to Get Out of YouTube Jail (is there one?)
          (00:30) Story of a friend who broke out of YouTube Jail
          (01:23) Theory of YouTube wanting to see consistency and ad revenue
          (03:15) Importance of engagement metrics and quality content
          (04:30) YouTube becoming more selective due to increased competition
          (04:43) Mr. Beast's slow growth to 10,000 subscribers
          (05:18) Recognition and reward for consistent value and quality
          (05:49) Example of publishing high-quality videos to break out
          (06:26) That’s it for today! Don’t forget to rate, review, and subscribe!
          Go to https://www.marketingschool.io to learn more!
          Links Mentioned in Today’s Episode:
          MrBeast YouTube 
          Leave Some Feedback:
          What should we talk about next? Please let us know in the comments below
          Did you enjoy this episode? If so, please leave a short review.
          Connect with Us: 
          Single Grain << Eric’s ad agency
          NP Digital << Neil’s ad agency
          X @neilpatel 
          X @ericosiu
          Learn more about your ad choices. Visit megaphone.fm/adchoices
          8 min
        • This Will Crush Your Marketing if You Don't Take It Seriously #2601
          In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to past successes, given the evolving nature of consumer behavior and preferences. As founders, we emphasize our pivotal role in driving change and experimentation within our respective organizations.
          Don’t forget to help us grow by subscribing and liking on YouTube!
          Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
          TIME-STAMPED SHOW NOTES:
          (00:00) Today’s topic: This Will Crush Your Marketing if You Don't Take It Seriously
          (00:22) Building a culture of experimentation is crucial for marketing success
          (01:41) Continual testing and retesting is necessary for long-term success
          (04:38) Founders have more influence in driving marketing experimentation
          (05:30) Legacy issues can slow down implementation as a company grows
          (06:44) Adapting marketing strategies in different countries can be challenging
          (06:57) That’s it for today! Don’t forget to rate, review, and subscribe!
          Go to https://www.marketingschool.io to learn more!
          Leave Some Feedback:
          What should we talk about next? Please let us know in the comments below
          Did you enjoy this episode? If so, please leave a short review.
          Connect with Us: 
          Single Grain << Eric’s ad agency
          NP Digital << Neil’s ad agency
          X @neilpatel 
          X @ericosiu
          Learn more about your ad choices. Visit megaphone.fm/adchoices
          9 min
        • The Powerhouse Role That Is Growing in Popularity #2600
          In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas to the table. Additionally, we mention a book called 'The Great CEO Within' by Matt Mochary, which emphasizes the importance of working with a Chief of Staff.
          Don’t forget to help us grow by subscribing and liking on YouTube!
          Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
          TIME-STAMPED SHOW NOTES:
          (00:00) Today’s topic: The Powerhouse Role That Is Growing in Popularity
          (00:19) Neil guesses the role: Chief of Staff
          (01:19) Eric talks about Matt Moshari's book "The Great CEO Within"
          (02:20) Eric hires a Chief of Staff and explains the benefits
          (03:26) Eric explains the top three reasons to hire a Chief of Staff
          (04:54) Neil considers hiring a Chief of Staff in the future
          (05:18) Neil discusses the possibility of needing a Chief of Staff
          (06:02) That’s it for today! Don’t forget to rate, review, and subscribe!
          Go to https://www.marketingschool.io to learn more!
          Leave Some Feedback:
          What should we talk about next? Please let us know in the comments below
          Did you enjoy this episode? If so, please leave a short review.
          Connect with Us: 
          Single Grain << Eric’s ad agency
          NP Digital << Neil’s ad agency
          X @neilpatel 
          X @ericosiu
          Learn more about your ad choices. Visit megaphone.fm/adchoices
          8 min

        About Marketing School - Digital Marketing and Online Marketing Tips

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        Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…