Marketing School - Digital Marketing and Online Marketing Tips

We discuss the growing popularity of the Chief of Staff role in companies

We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and more.

In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also highlight the significance of speed and efficiency in business operations and the opportunities for acquisitions during challenging times.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Behind the Scenes Business Trends We Are Seeing

(00:26) Hiring employees from other countries to avoid legal issues

(01:41) Hiring employees from different time zones to increase productivity

(03:05) CEOs are taking back control of their companies

(04:31) Culture is a 50-day moving average

(05:34) Acquisitions are being made during economic downturns

(06:19) Focus on efficiency and doing good work

(06:41) Decentralized models becoming more popular

(07:26) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)

(00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic

(01:08) Lesson 2: Retention is important for better views

(02:26) Longer episodes with higher retention perform better

(03:18) Plan to record more in-person episodes for higher quality

(04:28) Lesson 3: Use popular keywords in podcast titles for more views

(04:57) Lesson 4: Trade impressions with other podcasts for promotion

(06:15) Quality of niche and ideas matter for podcast success

(06:53) Using hooks and playing the YouTube game for discoverability

(07:43) Content repurposing is important for saving time and performance

(08:06) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

The value of having good ideas and targeting a broad total addressable market to attract more listeners.

In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI and integrated with Canva, which allows us to easily craft high-quality infographics with various styles and designs. We do want to emphasize, however, that we believe human intervention is still crucial for shaping the flow and design elements. To sum it up, we agree that AI plays a vital role in data collection and research, but we believe that maintaining superior design quality still relies on human input.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

 

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Crazy New Way of Doing Infographics at Scale

(00:46) Using Chat GPT, Canva, and DALL-E to create infographics

(01:47) The ability to customize and modify infographics

(02:25) Challenges with flow and design in AI-generated infographics

(04:34) Recent experience with AI-generated infographics

(05:48) The rapid improvement and evolution of AI technology

(06:21) The need for human involvement in the content creation process

(06:36) The potential future of AI-generated infographics

(06:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

ChatGPT and DALL-E

GPT graphics are from here

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

We discuss our experience with Chat GPT and DALL-E

We discussed an interview with 18-year-old YouTuber Jenny Hoyos who gets millions of views

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts

(00:37) Discussing an interview with an 18-year-old girl who gets millions of views

(01:14) Importance of storytelling and editing in creating successful YouTube shorts

(02:06) Choosing mass consumer topics and using clickbait to attract views

(03:10) The idea and total addressable market are crucial for success

(03:51) Using shorts to drive traffic to other platforms for conversions

(04:38) Dragging out the answer to keep viewers engaged throughout the short

(05:21) Making shorts around 34 seconds in length

(05:56) Retention doesn't matter as much as the percentage of people swiping away

(06:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Jenny Hoyos Youtube Channel

Jenny Hoyos Interview

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers

(00:38) Subscribers don't matter, focus on qualified subscribers.

(01:25) Having a lot of subscribers doesn't guarantee views.

(02:07) Old-school techniques work better than generating subscribers.

(03:19) Subscribers are vanity metrics, focusing on customers instead.

(03:39) The number of views and engagement matters more than subscribers.

(04:51) Social media content builds brand reputation, not direct customers.

(05:41) Optimize for views and engagement, not subscriber numbers.

(06:12) Optimizing for the wrong thing wastes time and effort.

(06:57) Attention comes from views, not subscribers.

(07:01) Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Neil Patel on Facebook

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices