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Why will many of these tools remain free?

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify’s video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years.

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal.

(00:15) The Spotify AI Voice Translations, translating podcasts to multiple different languages!

(00:34) The problem with Spotify’s AI Translation compared to Brask and Rask translators.

(00:58) Why a lot of these tools will (continue) to be free.

(01:20) Check out our last episode on The Trap of Product-Led Growth (PLG).

(01:35) We explain how ChatGPT has gone multimodal.

(03:15) Bringing this up from a marketing standpoint.

(03:45) The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money?

(04:30) A look at the new Google Bard and why we think it’s better than ChatGPT.

(06:15) What to keep in mind when you’re using these AI tools.

(06:32) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Check out Brask and Rask translators. 

Google Bard Updates.

Listen to Episode 2584 on The Trap of Product-Led Growth.

ChatGPT.

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The Trap of Product-Led Growth.

(00:04) What product-led growth is and what are some successful examples of it?

(01:45) How to avoid what the Harvard Business Review calls the “trap of PLG.”

(02:41) Examples of declining year-over-year revenue growth as a result of the PLG trap.

(04:45) A case study of a company that successfully avoided the PLG trap.

(05:08) Remember: the marketing tactics are highly variable!

(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

‘How Software Companies Can Avoid the Trap of Product-Led Growth’

MongoDB

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Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

The companies that have used PLG to their advantage and others where it has led to their downfall

Increasing traffic growth for LinkedIn

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: LinkedIn's Genius New SEO Strategy.

(00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles.

(00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb.

(02:26) Why do large companies need to do a lot more than drive traffic to move the needle?

(03:16) Reasons that we think this prolific growth might not last.

(03:24) Why more traffic doesn’t necessarily mean more revenue.

(04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business.

(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Tim Soulo's post about LinkedIn's SEO strategy

Ahrefs

SimilarWeb

LinkedIn Collaborative Articles

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Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Unique ways you can monetize your audience

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators.

(00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator.

(01:20) The importance of building your audience and monetizing it.

(01:55) Reasons that we believe we’re going to see a rise in B2B creators.

(02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing).

(04:09) Why you don’t need to be an NFL player to leverage your audience.

(05:14) Figuring out what you’re passionate about first, then growing your audience.

(05:43) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

The New Heights Show with Jason and Travis Kelce 

Mark Manson

The Subtle Art of Not Giving a F*ck

Jake Paul

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Leave Some Feedback:

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to stand out and why you should keep your content fresh and up to date, tune in now!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Are Blog Posts the Best SEO Strategy Today?

(00:05) An overview of Peter Caputa’s LinkedIn post.

(00:30) Why SEO is increasingly a rich man’s game.

(01:29) Neil’s advice on how to elevate your SEO strategies.

(04:13) How the quality of content has improved and how to adapt.

(05:16) The good news about blog posts and what you can do to stand out.

(07:03) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Peter Caputa on LinkedIn

Peter Caputa's LinkedIn post

UberSuggest

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

How to elevate your SEO strategies affordably