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Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips episodes
- Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez
Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more.
TIME-STAMPED SHOW NOTES:
(00:00) Codie Sanchez thinks the dream of retirement for people is gone(02:21) Codie Sanchez’s personal mission and why(06:20) This is how smart and rich people manage assets and investments(07:40) Codie Sanchez’s unique skills and realizations as a founder(11:34) The mentality behind being scared to start a business(14:00) How you should manage conflicts in a relationship(19:30) How Codie Sanchez manages her emotions(22:25) How Codie Sanchez grew her audience, brand, and business through content strategy(26:24) The benefits of being “famous”(28:12) Codie Sanchez thinks monopolies are unhealthy for the economy(28:40) Codie Sanchez talks about Blackstone Inc.(32:26) How Codie Sanchez built her audience from 0 to 1 Million(39:23) Why Codie Sanchez’s favorite asset is her Newsletter(42:09) How Codie Sanchez is growing her newsletter subscribers(47:11) Codie Sanchez’s step-by-step content process strategy(53:20) The latest numbers of Codie Sanchez’s holding company(01:01:25) The book Codie Sanchez is planning to launch(01:05:48) Eric Siu and Codie Sanchez talk more about work operations.(01:08:28) The problem with buying businesses(01:15:25) Three types of operators for your company(01:28:53) Codie Sanchez’s learning stack right now(01:33:55) B2C Marketing is always ahead of B2B(01:38:01) Buy businesses with existing operations(01:39:07) How to find Codie Sanchez OnlineGo to https://www.marketingschool.io to learn more!
Go to https://www.marketingschool.io to learn more!
- Don’t forget to help us grow by subscribing and liking on YouTube!
- Subscribe to Codie Sanchez’s YouTube channel and newsletter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:
Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatel- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
1 hr 38 min - The Best Paid Acquisition Channels for Newsletters #2580In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today!TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: The Best Paid Acquisition Channels for Newsletters.(00:11) Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions.(01:21) An overview of the best ad sources for newsletters.(03:15) Why do you need to make sure your newsletter doesn’t suck.(03:53) The best ways to use X and TikTok ads to drive traffic to your newsletter.(04:55) Strategies for buying low-priced ads.(05:48) Why you should experiment and take ad ratings into account.(08:38) The downsides of email co-registration.(09:04) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!The HustleMorning Brew‘The Best Paid Acquisition Channels For Newsletters’Matt McGarry on XNewsletter OperatorGrowLetterBeehiivLeave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices11 min
- 10 min
- 6 min
- How Often Should Content Be Updated? #2579In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics!TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: How Often Should Content Be Updated?(00:20) Why it’s so important to update your content regularly.(00:54) The benefits of updating content versus generating new content.(01:54) Neil’s decision to create a team dedicated to just updating old pieces of content.(02:16) Using Google Search Console to find the ideal balance for updating your content.(03:34) How Forbes is leveraging the power of domain authority.(05:31) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Google Search ConsoleAhrefsLeave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices7 min
- The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)
Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more.
TIME-STAMPED SHOW NOTES:
(00:00) - Mark Manson on the self-help industry(03:00) - Mark Manson's YouTube channel growth(03:39) - YouTube is the most important platform today(06:00) - Mark Manson talks about his experience in traditional media(09:30) - Mark Manson talks about how his content evolved over time(10:52) - The concept of "Content Moat"(14:29) - Mark Manson talks about how he's developing his content production(15:40) - How Mark Manson hit 1 million subscribers on YouTube(18:11) - The most impressive creators on YouTube right now for Mark Manson(21:00) - Nate O'Brien is done with YouTube(21:41) - Creator burnout is normal and part of the process(23:50) - "Debulshtize the self-help industry" - Mark Manson(26:47) - Why Mark Manson thinks Alex Hormozi is brilliant(30:55) - Mark Manson's perfect level of fame(36:40) - Mark Manson on building an audience(37:41) - The Will Smith book deal(40:50) - Is it really worth it to write a book?(42:14) - Mark Manson talks about his content team structure, spending, and online reach(45:14) - How many books Mark Manson has sold so far(45:26) - Mark Manson talks about 'The Subtle Art of Not Giving a Fck'(48:19) - Mark Manson talks about his blogs and SEO(50:50) - Mark Manson talks about his mid-life crisis(58:48) - How can people stop caring about what other people think about them?(01:06:57) - Happiness comes from solving problems(01:08:19) - Trying to avoid rejection is a sense of entitlement(01:10:00) - Mark Manson on therapies(01:16:16) - Mark's journey from being a self-help junkie to a professional in the industry(01:17:00) - Mark Manson on building a community(01:21:04) - Mark Manson talks about his most famous quote on the fundamentals of life.(01:23:09) - What does a healthy relationship look like for Mark Manson?(01:24:30) - Mark Manson on marriage(01:31:10) - Modern-day dating advice(01:40:20) - Check out Mark Manson's YouTube channelGo to https://www.marketingschool.io to learn more!
Go to https://www.marketingschool.io to learn more!
- Don’t forget to help us grow by subscribing and liking on YouTube!
- Subscribe to Mark Manson’s YouTube Channel
- Mark Manson's newsletter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:
Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatel- X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
1 hr 40 min - 5 min
- SEO Traffic Will Drop 15–20% With SGE #2578In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape!TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE.(00:01) An overview of the article on SEO traffic by Insight Partners.(01:11) SGE (Search Generative Experience) and how it is expected to alter search traffic.(02:02) Google’s algorithm updates and the impact these tend to have.(03:22) How SEO leaders should adapt and the benefits of diversifying.(04:56) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Try SGE, a new way to search with generative AI‘Generative AI, SEO, and what leaders should know: Google search in the future’Insight PartnersLeave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices6 min
- The Truth About Video Views on X (Twitter) #2577In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more!TIME-STAMPED SHOW NOTES:(00:00) Today’s topic: The Truth About Video Views on X (Twitter).(00:08) What sparked the debate about stats and posting videos on X.(00:43) The difference between a YouTube view and a view on X.(01:02) Short versus long-form content.(02:14) Why it’s worth posting a video on X even if it’s already on YouTube.(05:01) That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!XStarlinkMrBeast on YouTubeTucker Carlson on XLeave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:Single Grain << Eric’s ad agencyNP Digital << Neil’s ad agencyX @neilpatelX @ericosiuLearn more about your ad choices. Visit megaphone.fm/adchoices7 min
- 6 min
About Marketing School - Digital Marketing and Online Marketing Tips
From the publisher's feed
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…
learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail [email protected] to get on the waitlist.