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Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips episodes
- Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality
In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s Topic: ConvertKit open metrics - good idea or bad idea?, How to lie with data - 91% all cause mortality, and We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use
- (01:15) ConvertKit open metrics - good idea or bad idea?
- (09:51) We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use
- (14:55) How to lie with data - 91% all cause mortality
- (18:55) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
18 min - Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams
In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, and the pressing necessity for rigorous verification of AI-generated materials.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s Topic: Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content?, and Deepfake crypto scams
- (01:15) Brands add AI restrictions to agency contracts
- (04:04) Can Google truly detect AI content?
- (08:40) Deepfake crypto scams
- (16:27) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
16 min - Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
- (01:15) Amazon $8M platform risk
- (04:27) If you are going to use AI to write content you can’t forget about DRIVE
- (08:09) The ROI of 150M shortform views
- (15:30) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
16 min - The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
- (01:15) The ROI of AI in sales
- (06:25) Here’s the ideal content length for each social network (you’re not going to like the Facebook data)
- (12:20) What’s wrong with our YouTube channel?
- (16:09) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
16 min - He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Introduction and Background
- (02:23) Mission-Oriented Approach and Content Formats
- (07:39) Creating Compelling Content and Holding Audience Attention
- (09:09) Experimentation and Learning from Failure
- (11:30) Collaborating with Influencers and Partnerships
- (14:41) Hiring and Developing Talent
- (29:00) Dealing with Copycats and Protecting Originality
- (37:44) Investing in Up-and-Coming Creators
- (39:11) Unlocking Value and Participation
- (41:06) Balancing Work and Family
- (47:19) Building an Agency for Freedom
- (52:12) The Power of Audience and Distribution
- (58:02) The Importance of Compelling Packaging
- (01:06:29) Asking Hard-Hitting Questions
- (01:09:48) Leveraging Pre-Existing YouTube Audiences
- (01:14:28) The Shift to Long-Form Content
- (01:15:52) The Rise of Creator-Operators
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
28 min - Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI
In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, and Why startup building is different with AI
- (01:15) Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo
- (07:15) What Google’s new algorithm update tells us about the future of AI content
- (10:57) Stupid Pepsi ad
- (13:21) Why startup building is different with AI
- (17:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
17 min - The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today
In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today
- (01:15) The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue
- (10:14) The difference in how a $1M, $10M, and $100M company thinks about marketing
- (12:45) Why MrBeast is getting even more views today
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
20 min - Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on topics like performance max, influencer marketing, content quality, social platforms, and outspending competition.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today's topic: Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
- (01:18) Yellow fever (Why Whole Foods had to sell)
- (5:36) $700m crypto deal
- (10:19) Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
15 min - Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd
In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic content—how it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today's Topic: Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd
- (01:14) Andrew Huberman hit piece has reverse effect
- (04:45) Ad Creative is a 12x ROI multiplier?
- (13:25) Flexport’s CEO NYTimes OpEd
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
18 min - 2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?
In episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering relationships, and showcasing successes. We also discuss Retention.com's distinct approach to capturing leads with software and the challenges of duplicating their sales strategy. The discussion broadens to missed acquisition opportunities and the timing for selling. Lastly, we look ahead at Google and OpenAI's futures, especially their effects on search and affiliate marketing.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: 2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?
- (01:15) Generating Leads on LinkedIn
- (07:42) When should you sell?
- (15:18) Is this the end of Google?
- (19:26) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
19 min
About Marketing School - Digital Marketing and Online Marketing Tips
From the publisher's feed
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…
learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail [email protected] to get on the waitlist.