Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil PatelBusiness Marketing Careers

Marketing School - Digital Marketing and Online Marketing Tips episodes

March 19, 2024What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads
In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads
(01:05) What a TikTok Ban means for advertisers and marketers
(05:30) Eric Siu reveals that Google benefited from its recent update, particularly in the travel and hotel section.
(08:00) Bernie Sanders proposes a four-day work week, sparking debate about the potential impact on businesses.
(10:00) Neil Patel suggests implementing term limits and age limits for politicians to ensure they stay informed about current technology and trends.
(11:57) Eric shares a tweet about a controversial Advil commercial promoting pain equity.
(13:57) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
14 min
March 18, 2024Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast
In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast
(01:18) Neil Patel explains TikTok's new feature for keyword insights
(02:41) Neil Patel discusses the popularity and video suggestions in TikTok's keyword search
(03:53) Eric Siu talks about the potential ban of TikTok in the US
(05:40) Eric Siu mentions that all social platforms collect user data
(07:32) Eric Siu discusses the retaliation between the US and China in terms of social platforms
(11:00) Neil Patel introduces the topic of ideal posting frequency for social networks
(14:30) Eric Siu discusses the benefits of being on a big podcast.
(17:42) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
16 min
March 15, 2024Is RetellAI.com killing the customer service industry?, My dentist uses AI and I lost $600, The marketing of glass water, and more
In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
(01:18) Eric introduces the topic of Retell AI and its potential impact.
(04:13) Neil shares his experience with a dental appointment and AI technology.
(08:04) Eric reflects on the short-term frustration but remains optimistic about the long-term potential of AI.
(11:08) Consumer's awareness plays a big role in marketing
(14:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.
14 min
March 14, 2024The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more
In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more
(01:15) Eric explains the unique format of Sam Ovens' mastermind, where participants discuss their problems and share expertise.
(03:14) Eric mentions another mastermind that charges $85,000 for a year and a half, targeting a specific industry.
(6:45) Neil Patel brings up a tweet by Ross Hudgens about website features that correlate with positive or negative search rankings.
(07:25) Eric shares the positive website features that correlate with increased traffic, including first person pronouns and cookie consent.
(09:05) Eric reveals the four most negative website features that correlate with decreased traffic, including fixed ads and stock images.
(10:18) Pronouns likely do not affect website rankings.
(11:01) Political issues are impacting marketing decisions.
(15:27) Organizations are making drastic changes based on personal beliefs.
(17:02) Gemini's prompt for diverse images sparked controversy.
(18:13) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
18 min
March 13, 2024How He Built A Billion Dollar Network From Scratch | Greg Isenberg
Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.

Watch the full interview here: https://youtu.be/kdnX63OEP5I

TIME-STAMPED SHOW NOTES:
(00:00) Greg Isenberg has built communities of various sizes, from dozens to millions of people.
(06:24) Greg Isenberg shares a story of paying for an expensive dinner as a teenager.
(08:41) Greg Isenberg recounts attending a party at a co-founder of PayPal's house.
(10:02) Greg Isenberg talks about his experience with StumbleUpon and how it led to the sale of his company.
(12:19) Greg Isenberg discusses his interest in AI and how it relates to his innovation agency, LCA.
(14:44) Greg Isenberg explains his approach to starting businesses as Twitter accounts or Discord communities.
(16:49) Eric Siu and Greg Isenberg discuss the trend of influencer-led agencies and the importance of going deep into a business rather than starting new ones.
(18:25) Greg Isenberg explains why solopreneurship may not work for everyone and the benefits of having a team.
(20:28) Eric Siu and Greg Isenberg discuss the challenges and potential success of hiring CEOs and GMs for businesses.
(22:23) Eric Siu and Greg Isenberg discuss the importance of experience and expertise in giving advice.
(25:46) Eric and Greg discuss their approach to coaching and supporting the businesses they invest in.
(27:26) Greg shares his perspective on the future of venture capital, emphasizing the value of adding more than just financing to startups.

Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
28 min
March 13, 2024Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more
In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through webinars. We explore the concept of recession and its definition, highlighting economic conditions in different countries. Additionally, we delve into the future of AI-generated content and its potential to revolutionize the way content is created. Throughout our discussion, we share our experiences with webinars and provide valuable insights on optimizing webinar strategies for maximum results.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more
(00:25) Eric discusses the stock market and unemployment rates in Japan, Germany, and the UK
(01:54) Eric mentions that economists can revise numbers and classify past recessions
(04:44) Neil believes that AI-generated content is not yet able to produce high-quality content
(05:15) Neil predicts that AI content creation will improve in a few years
(06:49) Eric discusses the importance of storytelling and impactful points in content creation
(08:06) Eric shares his experience of a successful webinar setup with Nathan Latka
(08:55) Eric mentions the participation of the CEO of theretention.com in the webinar
(09:13) Eric Siu and Neil Patel discuss retention.com promoting a webinar.
(09:30) Eric Siu talks about his and the retention.com CEO's limited time in the webinar.
(10:19) Eric Siu mentions Nathan Latka's effective marketing strategies during the webinar.
(10:51) Neil Patel discusses clickfunnels' growth through affiliate marketing.
(11:37) Eric Siu talks about Nathan Latka's post-webinar message asking for Trustpilot reviews.
(12:19) Neil Patel explains why they don't require video participation in their webinars.
(13:02) Neil Patel shares how they increased webinar sign-ups through Twitter strategies.
(14:04) Neil Patel reveals the significant increase in revenue per webinar from their new approach.
(16:00) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
17 min
March 12, 2024The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate
In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation.

Discover valuable insights from the triumphs and setbacks of companies like Casper, Allbirds, and Peloton. Uncover how crafting a robust brand identity can serve as the ultimate differentiator in the competitive landscape.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate
(00:19) Business model of managing influencers on platforms like OnlyFans
(01:15) Discussion on the potential profit and team size of the agency
(02:15) Importance of focusing on basic needs and industries with longevity
(03:23) Example of a billionaire in the water industry
(04:07) Success story of a company in the furniture industry
(06:42) Problem with excessively long podcasts and the need for focused conversations
(07:38) Conclusion and feedback request from the audience
(07:37) People going long with podcasts for more listens
(08:15) Problem with podcasts is the same guests and contradictions
(08:46) Eric's podcast has been around longer than Neil's kids
(09:19) Having a unique angle is important for podcasts
(09:52) Branding is the real moat in business
(10:29) Casper, Allbirds, and Peloton's unit economics broke
(11:02) Quality and brand separate companies like Fenty and Jordan shoes
(11:54) Casper, Allbirds, and Peloton failed to build community and brand
(12:17) Albird's revenue is tiny compared to Nike
(13:15) 23andMe stock down 92% due to lack of recurring business model
(14:06) Eric Siu and Neil Patel discuss the success of Liquid Death
(14:43) Liquid Death CEO responds to Coca Cola's ad request
(15:26) Eric Siu and Neil Patel discuss the importance of building a brand
(16:28) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
17 min
March 11, 2024How to strategize as a marketing team of one for a small business, ChatGPT prompts to Improve Conversions, How to get AI to actually write like you for free, Zuck doesn’t believe in delegation, and The Indian Billionaire Way
In episode #2695, we delve into the intricacies of strategizing for a one-person marketing team within a small business. Our emphasis lies in initiating the process by investigating where the competition drives sales, and we suggest leveraging marketing tools to analyze competitor channels. Additionally, we explore the power of ChatGPT prompts to identify ideal customer profiles and develop effective marketing strategies. Join us as we uncover valuable insights to empower solo marketers in small businesses.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
(00:32) Neil Patel advises focusing on the channel driving the most traffic and sales for competitors.
(01:24) Eric Siu emphasizes the importance of finding where the target audience hangs out.
(02:49) Neil Patel mentions using Chat GPT to identify the ideal customer and their preferred platforms.
(03:51) Eric Siu shares a method to get Google Gemini to write like you.
(05:11) Neil Patel suggests using Gemini with blog posts to train the system better.
(06:27) Eric Siu discusses Mark Zuckerberg's belief in making decisions and being involved in many areas.
(07:30) Neil Patel relates this approach to Amazon's strategy of involving the founder in idea development.
(08:46) Eric Siu humorously refers to Neil Patel and Dharmesh Shah's lack of direct reports as the "Indian billionaire way."
(09:29) Neil Patel admits he is a terrible manager and prefers being an individual contributor.
(10:10) Neil Patel enjoys taking matters into his own hands and getting things done.
(10:56) Neil Patel emphasizes the importance of seeking feedback from others, even for individual contributors.
(13:10) Eric Siu discusses the "zone of genius" exercise and shares his own areas of expertise.
(13:58) Neil Patel focuses on strategy and enjoys it the most.
(14:39) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
16 min
March 08, 2024How to Run Your Company Like Amazon and Why Google and Microsoft Are Laying Off People
In episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to meetings—using narratives instead of PowerPoint presentations—to their hiring practices and the Bar Raiser program, discover how Amazon's methods can be applied to your own business. Gain insights into the current state of the tech industry and the importance of investing in valuable skills. Tune in for all this and more on Marketing School.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to run your company like Amazon and Why Google and Microsoft Are Laying Off People
(01:02) Eric explains how Amazon replaced powerpoint presentations with written narratives and memos to encourage clear thinking.
(01:32) Eric shares his experience implementing the memo-writing practice in his own company.
(02:04) Eric gives an example of a memo he recently wrote and how it helped clarify the company's goals.
(03:10) Eric explains the process of reading memos during meetings at Amazon.
(04:34) Neil mentions Amazon's focus on hiring talented individuals with strong systems and processes skills.
(06:00) Eric shares that Amazon pays most of its employees in stock and limits salaries to $160,000 to align long-term interests.
(06:49) Eric reveals that Amazon no longer relies on traditional reference checks during the hiring process.
(08:03) Neil discusses his company's approach to reference checks and the value of (negative feedback.
(08:04) Reference checks can save you from making a bad hiring decision
(09:09) Amazon's Bar Raiser program focuses on hiring people smarter than you
(09:57) Amazon's hiring process is thorough and values-driven
(10:33) What works for Amazon may not work for everyone
(11:08) Azure's growth is outpacing AWS
(11:57) Google and Microsoft may be cutting costs to increase profitability
(12:30) Keep investing in valuable skills and providing value to succeed
(12:51) Make a company more money to earn more money
(13:14) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
14 min
March 07, 2024How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%
In episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise deals. This conversation is packed with valuable insights for marketers aiming to leverage social media profiles for richer customer data, optimize their YouTube presence, or comprehend the sales pipeline for high-value agency contracts.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%
(01:14) Mega Hit App: Finding inbound clients and sponsors
(03:17) YouTube thumbnail coaching call with Mike Stack
(04:05) Testing new thumbnails for higher click-through rates
(07:48) Enriching lead data for better targeting
(08:06) Collecting additional information for effective sales pitches
(08:18) Qualifying leads and sales pitches for decision-makers
(08:39) The process of creating proposals and presentations for clients
(09:36) The extensive follow-up process and multiple touchpoints in enterprise sales
(10:24) Targeting seven to eight-figure contracts in enterprise sales
(11:06) Testing different sales strategies and approaches
(11:33) Generating leads through RFPs and homework assignments
(12:11) Monetizing YouTube ads and boosting CPM
(13:37) Enabling gambling and alcohol ads to boost CPM
(14:15) Evaluating the revenue from YouTube ads
(15:09) Using mid-rolls and promoting offers in podcasts
(16:02) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.
17 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…

Share Marketing School - Digital Marketing and Online Marketing Tips

Sign up to save your podcasts

Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips episodes

About Marketing School - Digital Marketing and Online Marketing Tips