Marketing School - Digital Marketing and Online Marketing Tips

In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here we explore the reasons you should consider each. Tune in to learn more about the kind of experience we look for, questions around acquisitions, and more.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Should You Build Or Buy When It Comes To Talent?

[00:26] What it means to buy or build talent.

[01:06] The contrasting approaches Neil and Eric have employed in their businesses.

[01:59] Problems with buying a company and integrating existing teams.

[02:38] The philosophy of smarter hires and better interviews. 

[04:45] Risk and management for particular roles.

[05:38] The irreplaceable value of direct industry experience.

[06:31] Hiring according to promotion history and potential. 

[07:09] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Who? 

Keith Rabois

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. What matters is staying humble, being open to receiving feedback, and owning up to your mistakes. Join us as we offer examples of our biggest marketing screwups and how we took accountability for them. We also share some tips to help you prevent these kinds of mistakes from happening again, plus so much more! Tune in today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Take Accountability for Your Marketing Screwups.

[00:35] Eric shares a story of a marketing screwup that “ruined everyone’s day.”

[02:25] The importance of being open to feedback when you make mistakes.

[02:40] A look at why Neil took accountability for a mistake that his team made.

[04:30] Putting systems and procedures in place to prevent mistakes from happening again.

[05:52] A live example that you can follow while you listen.

[07:41] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we offer examples of our biggest marketing screwups and how we took accountability for them

Neil and Eric discuss how this plus ChatGPT will turbocharge your marketing results.

In episode #2412, we discuss how this plus ChatGPT will turbocharge your marketing results. When we say “this,” we’re referring to our process, which starts with recording the podcast you’re listening to and includes using ChatGPT to multiply our content for various platforms. Tuning in, you’ll learn how this decreases the time it takes to create a fully fleshed-out blog post by up to 80%, how you can replicate our process to help you do the same, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: THIS Plus ChatGPT Will Turbocharge Your Marketing Results.

[00:28] An overview of our process, from recording the podcast to multiplying our content.

[01:40] How to use ChatGPT to get more mileage from your pillar pieces of content.

[01:52] Tips for using AI like ChatGPT to turbocharge your marketing results.

[02:40] Learn about ChatSpot, which combines the power of ChatGPT and HubSpot's CRM.

[03:17] What to watch out for and how to keep your data safe.

[04:52] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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RiversideFM

ChatGPT

ChatSpot

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often overlooked as no more than a necessary evil. Today, Eric and Neil each share one simple hack that you can use to improve your conversion rate, so make sure not to miss this episode!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: One Easy Way To Skyrocket Your Conversions.

[01:24] Why Eric believes that your offer is a direct reflection of your conversion rate.

[02:47] Neil on why you should accept PayPal as a payment option.

[04:08] An example that illustrates why you need to re-test your CRO.

[05:40] The importance of staying on top of your offer.

[05:55] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

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PayPal

Ubersuggest

AnswerThePublic

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Eric and Neil each share one simple hack that you can use to improve your conversion rate, so make sure not to miss this episode!

In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great time-saving strategy that can help you post more consistently and repurpose content across platforms, there are also a few downsides, including the ability to stay on top of trends as they happen. Join us as we outline some of the ways that content batching can hurt your brand and how you can adjust your process appropriately!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Batching Content Can Actually Hurt You Sometimes (Here's Why).

[00:43] Downsides to batching content, including being slow to respond to topical issues.

[01:25] How batching content ahead of time can prevent you from leveraging trends.

[02:11] The psychology behind why reaction videos perform so well.

[02:40] Adjust your batching process to make room for current events in your content.

[03:36] Exploring the relationship between trending topics and audience retention.

[03:50] Tips for batching your content appropriately (flexibility is key!)

[04:15] That’s it for today! Don’t forget to rate, review and subscribe!

Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

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Chartable

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Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we outline some of the ways that content batching can hurt your brand and how you can adjust your process appropriately!

In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting space; tune into this episode to hear why! 

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: How YouTube And Spotify Are Changing The Podcast Game.

[00:27] The recent announcement made by Spotify impacts the discoverability of podcasts on the platform. 

[00:53] How YouTube is taking advantage of the podcast space. 

[01:03] Comparing the number of YouTube Music/Premium and Spotify subscribers. 

[02:01] The importance of having a video version of your podcast. 

[03:00] The number of podcasts that exist. 

[03:12] Figures that show how to podcast growth has been decreasing over the years. 

[03:42] Why Spotify is putting so much money into podcasting.

[04:31] Go out there and create a podcast! 

[04:48] Tools that you can use to repurpose your podcast content. 

[05:20] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Spotify

YouTube Music

Exploding Topics

Joe Rogan

ChatGPT

Craftly.AI

Jasper

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices