Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu & Neil PatelBusinessMarketingCareers
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Marketing School - Digital Marketing and Online Marketing Tips episodes

  • The Recipe For Success With Any Content #2408
    In episode #2408, Neil and Eric give you the recipe for success with any content! With the wide variety of social media channels out there, it can feel overwhelming to create enough content for all of them. That’s why, in this episode, Eric and Neil share their advice for repurposing content, frameworks that you can use to assist you with repurposing, and the tools that you can use to ensure that your content resonates with your audience!
    TIME-STAMPED SHOW NOTES:
    [00:21] Today’s topic: The Recipe For Success With Any Content.
    [00:36] Variation between social media channels. 
    [01:01] The benefits of repurposing content (and an example of how to do this).
    [02:10] Tools that will allow you to see how your Tweets are performing. 
    [02:25] The importance of developing a hook for your content. 
    [03:44] Why you don’t need to try and track every single piece of content you post. 
    [04:16] Why we love Riverside. 
    [05:01] Tools that will help you create content that resonates with your audience.
    [06:40] Frameworks to use to repurpose content in an efficient, effective way. 
    [07:24] That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    Tribescaler
    Hypefury
    Riverside
    Google Trends
    AnswerThePublic
    Ahrefs
    Ubersuggest
    Semrush
    Quora
    ChatGPT
    Silicon Valley Bank
    How to Create 64 Pieces of Content In A Day
    Content Sprout Method
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    Twitter @neilpatel 
    Twitter @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    11 min
  • How to Nail Your Public Speaking Performance #2407
    In episode #2407, Neil and Eric delve into how to nail a public speaking performance. They are currently in the middle of the speaking season, having just returned from one conference and getting ready to attend another, so it’s a great time to have this conversation. Tune in today to hear their top tips and tricks on public speaking, including getting to know your audience, adding trends and frameworks to your presentations, and practicing your talk!
    TIME-STAMPED SHOW NOTES:
    [00:21] Today’s topic: How to nail your public speaking performance.
    [00:51] One of the biggest mistakes people make when speaking at a conference.
    [01:04] What you should try to learn about your audience prior to your talk. 
    [01:46] How and why Neil’s approach to creating presentations has changed over time? 
    [02:40] The question that Eric always asks the organizers of the events he is speaking at.
    [03:55] Advice for choosing the topic of your talk. 
    [04:31] The importance of practicing your talk at least once. 
    [04:56] What to include in your presentation. 
    [06:11] Neil’s approach to creating slide decks.
    [06:45] Valuable lessons to be learned from Guy Kawasaki’s 10/20/30 rule of presentations. 
    [07:46] That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    Guy Kawasaki
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    Twitter @neilpatel 
    Twitter @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    11 min
  • When Should You Hire Offshore Marketing Talent? #2406
    In episode #2406, Eric and Neil explore the question, “When should you hire offshore marketing talent?” Whether your goal is to save money or expand your business across the globe, hiring offshore talent could be the solution you have been looking for. Tune in today to hear how to make offshoring work for you! 
    TIME-STAMPED SHOW NOTES:
    [00:21] Today’s topic: When should you hire offshore marketing talent?
    [00:52] How offshoring can help you save money.   
    [01:11] The benefits of offshoring or ‘global expansion’ for growing your company. 
    [01:45] The time difference that you should aim for when you are undergoing a global expansion.
    [02:13] Examples of fields that have great offshore talent.  
    [02:43] A great offshoring hack! 
    [03:37] Factors to be aware of when hiring offshore talent.  
    [04:15] Why you need to create more than a job description when hiring offshore talent.
    [04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    Twitter @neilpatel 
    Twitter @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    8 min
  • How to Get Maximum ROI From Conferences #2405
    In episode #2405, Eric and Neil talk about how to get maximum ROI from conferences. After recently returning from the Affiliate World Dubai conference, they chose a few of the key learnings from their trip relating to business and marketing ROI to share in this episode. From hosting dinners to time schedule, tune in today to hear about the most effective ways to boost your ROI! 
    TIME-STAMPED SHOW NOTES:
    [00:21] Today’s topic: how to get maximum ROI from conferences.
    [00:27] An overview of our recent experience at Affiliate World Dubai.
    [00:55] Why do we always connect with people we know when we travel to different countries?
    [01:52] ROI from dinners with attendees versus ROI from dinners with speakers.
    [02:08] What we have found ROI from conference booths to be like.
    [02:13] How doing one-on-one or group sessions at an event helps to boost ROI.
    [03:07] Benefits of in-person meet-ups with regard to ROI.
    [03:45] The upcoming conference that Neil and Eric are speaking at. 
    [04:11] The app that helped Eric and Neil manage their schedules in Dubai. 
    [04:30] That’s it for today! Don’t forget to rate, review, and subscribe!
    Go to https://www.marketingschool.io to learn more!
    Links Mentioned in Today’s Episode:
    Affiliate World Dubai
    Timeshifter
    Don’t forget to help us grow by subscribing and liking on YouTube!
    Leave Some Feedback:
    What should we talk about next? Please let us know in the comments below
    Did you enjoy this episode? If so, please leave a short review.
    Connect with Us: 
    Single Grain << Eric’s ad agency
    NP Digital << Neil’s ad agency
    Twitter @neilpatel 
    Twitter @ericosiu
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    8 min

About Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business,…