Marketing School - Digital Marketing and Online Marketing Tips

In episode #2399, Neil and Eric talk about whether Uber and Lyft ads are actually viable. Uber’s new advertising model has seen huge growth, but is it honestly helping companies find new audiences? Find out which companies are getting the best results from their advertising dollars in their partnerships with Uber, Lyft, and others, as we break down just how viable these new advertising streams truly are!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Are Uber & Lyft Ads Actually Viable?

[00:37] The high rates of growth Uber is seeing with its new advertising model.

[01:24] Learn which businesses are getting the best results from Uber advertising.

[03:03] The rates you can expect to pay with new advertising streams from companies like Lyft, Uber, and more.

[04:07] Our recommendations on who should be using Uber and Lyft advertising for the best ROI.

[04:12] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Uber Ads

Lyft Media

Walmart Ad Center

Target Weekly Ad

CVS Advertising

Kroger Advertising

DoorDash Advertising

Marketing School Weekly 

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric talk about whether Uber and Lyft ads are actually viable.

In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead! 

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why AI Is Overhyped For Marketers Right Now.

[00:50] How businesses are prioritizing their AI investments.

[01:53] Why current AI tools are overhyped for marketing?

[02:15] How AI chat tools are limited by their input.

[02:58] The long-term impacts of AI chat tools versus the short-term impacts.

[04:23] Some of the ethical and legal issues that will arise from AI chat tools.

[05:13] Why it’s still worth using these new tools and how to manage your expectations.

[05:31] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

OpenAI

Chat GPT

The New Bing

Stable Diffusion Online

DALL·E 2

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead!

This is a quick reaction video.

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric's ad agency

NP Digital << Neil's ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil & Eric discuss how marketing potentially impacted the downfall of SVB

In episode #2396, Neil and Eric talk about how to create a marketing moat around your business. Customers will always prefer buying from brands that they know and trust, but how do you go about building that affinity with your audience? We unpack what it means to create a marketing moat around your business, why it’s about more than just creating an amazing product and some of the best ways to build trust with your customers over time. 

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Create a Marketing Moat Around Your Business.

[00:30] What it means to have a marketing moat around your business.

[01:02] The role of marketing and media in establishing trust with your customers.

[01:37] How to create excitement around your brand beyond producing a quality product or service.

[02:39] Examples of how brands differentiate themselves in novel and interesting ways.

[05:39] That’s it for today! Don’t forget to rate, review, subscribe, and check us out on YouTube!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric's ad agency

NP Digital << Neil's ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric talk about how to create a marketing moat around your business.

Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil & Eric do an emergency podcast on the Silicon Valley Bank situation and give their thoughts on what is likely to happen.