Marketing School - Digital Marketing and Online Marketing Tips

Tune in today to learn about some of the most useful AI tools we’ve come across that will help you generate content, maximize your time, reach more customers, and more!

In episode #2389, Neil and Eric talk about five AI marketing tools to check out for 2023. The AI industry made significant advances in 2022, which has given rise to some pretty fascinating products. Tune in today to learn about some of the most useful AI tools we’ve come across that will help you generate content, maximize your time, reach more customers, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 5 AI Marketing Tools To Check out for 2023.

[00:29] Magic Thumbnails and the visual content it will generate for you.

[01:12] How Frase helps you create better content for testing and optimization.

[01:50] Jasper as a competitor to ChatGPT and why it still has the best UX design.

[02:17] How Seventh Sense will ensure that more customers open your emails.

[03:45] Ways that Ad Creative can help you generate ads quickly.

[04:16] Discover our bonus recommendations: SEO.ai and Optimove.

[05:45] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.

[06:00] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Magic Thumbnails

Frase

Jasper

ChatGPT

Seventh Sense

HubSpot

AdCreative.ai

SEO.ai

Optimove

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric talk about why they chose the color orange for their website.

In episode #2388, Neil and Eric talk about why they chose the color orange for their website. There are a surprising number of things to consider when choosing a color for your website. Regardless of which color you choose, it’s important that you follow a few simple rules and use the testing tools available to you! Tune in to learn why we decided to use the color orange for our website and discover some of the best ways to use AB and conversion tests to your advantage.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why We Use the Color Orange On Our Website.

[00:57] How we used various tests to measure the efficacy of the color orange.

[02:42] The research Eric did for the rebranding of Single Grain.

[03:17] Why do your call-to-action buttons need to stand out?

[05:44] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.

[05:54] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What We Think About 'Dark Social'.

[00:38] The definition of dark social.

[01:04] How dark social makes tracking more challenging on social media.

[01:23] Why dark social is only going to become more pervasive.

[02:51] How to adapt to dark social and stricter privacy laws.

[05:05] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.

[05:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods.

In episode #2386, we are discussing the easiest ways to hire the best marketers in 2023. One of the best (and only) shortcuts to marketing well is to hire well and you will hear all about how to do this. If someone who works for one or more of your competitors has been promoted multiple times, the chances are they are a good marketer. We tell you how you can approach them, what the typical response rate is, how you can hire more great marketers from their network, and how to make use of your own to hire well. Join us to find out how to grow your business by hiring the best marketers now! 

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Easiest Ways to Hire the Best Marketers in 2023.

[00:39] Why someone who has been promoted multiple times at your competitors is a good choice to hire as a marketer and how to get them to want to work for you.

[02:55] The response rate we see for the above tactic and why it is worth it.

[03:49] How you can get referrals from the new people you hire and double up on good marketers.

[04:23] Finding marketers through your own referral network and what forums can help you.

[05:26] That’s it for today!

[05:38] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

YPO

Entrepreneur’s Organization

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us to find out how to grow your business by hiring the best marketers.

In episode #2385, we are telling you where you can learn about marketing in 2023! We share some informative newsletters you can read to make you a better marketer, give you some amazing resources that will help you experiment with your websites, talk about what YouTube channels will help you be most informed, and discuss why working at agencies teaches you so much. We even delve into how having your website torched can be both a painful and educational process before reminding you that shortcuts don’t work! To hear all about how you can learn marketing in 2023 and be reminded to learn from your mistakes, tune in now!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Where to Learn Marketing in 2023.

[00:39] A reminder to read the Stacked Marketer Newsletter, Demand Curve Newsletter, and the Wall Street Journal.

[01:04] Why you need to implement, practice, and experiment in order to learn marketing and what resources can help you.

[02:56] Why you should focus on watching YouTube videos about marketing.

[03:19] How working at an agency helps you learn a lot about marketing.

[05:52] Why getting your website torched, while terrible, can teach you a lot about marketing.

[06:39] A reminder shortcuts don’t work!

[07:27] That’s it for today!

[03:24] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Stacked Marketer Newsletter

Demand Curve Newsletter

The Wall Street Journal

Wordpress

Bluehost

Dreamhost

WP Engine

Chat GPT

All-in-one SEO

Yoast SEO

Marketing School on YouTube

Neil Patel YouTube

Leveling up YouTube

Matt Diggity on YouTube

HRS on YouTube

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

To hear all about how you can learn marketing in 2023 and be reminded to learn from your mistakes, tune in now!