Marketing School - Digital Marketing and Online Marketing Tips

In episode #2369, we talk about the fact that Meta and Google no longer have the majority of the advertising market share! This is a big deal in some respects but also has not impacted these giants' revenue substantially so far. Tune in to hear about what could happen in the near future and a few more thoughts on the pros and cons of monopolies.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Meta and Google No Longer Have Majority of the Advertising Market Share.

[00:29] High-level statistics relating to Google and Meta.

[00:51] Why the decrease in market share is not reflective of their revenue?

[01:23] The predicted growth of digital advertising.

[02:21] New options for advertising across the digital landscape.

[04:05] Avoiding complacency and the benefits of competition.

[04:31] That’s it for today!

[04:38] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

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ChatGPT

Peter Thiel

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Tune in to hear about what could happen in the near future and a few more thoughts on the pros and cons of monopolies.

In episode #2368, we ask what the effects of Bing adding ChatGPT will be on Google's survival. With the huge advent of ChatGPT and the shaking up of the search engine landscape, the ripples of Microsoft's actions are still to be seen. With that being said, we still believe Google holds a lot of power, tune in to hear our thoughts on what might happen! 

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Bing Is Adding ChatGPT - Is Google Doomed?

[00:30] The recent reports about Microsoft, Bing, and OpenAI.

[01:00] Estimates of index sizes and user numbers for Google and Bing.

[02:41] The power of good data for improving AI responses.

[03:26] Predictions for what the future of AI chatbots might look like.

[04:38] Why being the first market does not always spell a victory.

[05:32] What Google's monopoly has enabled them to do. 

[05:56] The tendency for the biggest tech companies to downplay their monopoly of the market.

[06:40] That’s it for today!

[06:43] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

The Information

OpenAI

ChatGPT

Peter Thiel

Zero to One 

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Today’s topic: Bing Is Adding ChatGPT - Is Google Doomed? Tune in to find out!

In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social media following, boost your blog traffic, and even enhance your Google ranking. Tuning in, you’ll also find out how speaking at the right events and meeting the right people can help you create long-term partnerships, why we don’t believe you should charge to speak at an event, the short-form video content opportunities that come from speaking, and more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What's The ROI of Speaking at Events?

[00:48] How speaking engagements have generated ROI for Neil over the years.

[01:32] The benefits of going to the right events and meeting with the right people.

[02:28] Why charging for speaking engagements is a mistake.

[03:21] Viewing speaking engagements as a way to build your personal brand.

[03:28] The “serendipitous touch points” that come from speaking at events.

[03:45] How speaking increases your client's lifetime value and builds new relationships.

[04:45] The short-form video content you gain from speaking events.

[05:23] Advice for speaking at an event: make sure you’re selling!

[06:17] That’s it for today! Don’t forget to rate, review and subscribe!

[06:22] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com

Quick Sprout 

Growth Everywhere

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Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to find out how speaking at the right events and meeting the right people can help you create long-term partnerships.

In episode #2366, we talk about Google’s latest experience algorithm update. If you’ve heard of the Google E-A-T algorithm before, you know that it stands for expertise, authority, and trust. Now, Google is upgrading the concept of E-A-T with an additional ‘E’ for the experience. Tune in to find out what this means, why good content and quality links are still the most important factors, and how you can showcase your experience to create better content!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Google's New Experience Algorithm.

[00:25] A look at Google’s E-A-T algorithm and the addition of an extra E for the experience.

[01:02] How showcasing your experience can make your content better!

[02:27] Two most important factors: good content and high-quality links.

[03:15] Why you should not obsess over small things like ranking and content ratio.

[04:47] Insight into the metrics that Google uses to improve its algorithms.

[05:50] That’s it for today! Don’t forget to rate, review and subscribe!

[05:55] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to find out what this means, why good content and quality links are still the most important factors, and how you can showcase your experience to create better content!

In episode #2365, Eric and Neil discuss lessons learned from seven years of podcasting. Listen in as we reflect on our very first episode in 2016, the mistakes we have made along the way, and our advice to help you expand your reach, grow your audience, and monetize your podcast, plus so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Lessons Learned From 7 Years of Podcasting.

[00:25] Looking back on the first episode of this podcast, recorded in Vegas in 2016.

[01:36] The value of doing podcast trades early on.

[03:00] How short-form video content can expand your reach.

[03:50] Why we caution against podcast topics that are too niche.

[04:05] Why it’s easier to get more listens on episodes with guests.

[05:02] How you can monetize your podcast audience.

[05:21] Short sales cycles versus the high lifetime value of podcast clients.

[06:42] What we’ve learned about the length of our podcast episodes. 

[07:46] Why ratings and reviews are so valuable!

[08:59] The value of consistency, fostering a sense of community, and more.

[10:04] That’s it for today! Don’t forget to rate, review and subscribe!

[10:09] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Leveling Up Mastermind

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Neilpatel.com

Quick Sprout 

Growth Everywhere

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Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric and Neil discuss lessons learned from seven years of podcasting.