Marketing School - Digital Marketing and Online Marketing Tips

In episode #2364, we are talking about marketing through the recession, lessons learned, and best practices. This was one of our ChatGPT prompts (which you can learn more about in episode #2362), and as you’ll see from the content of today’s episode, ‘Investing Through the Recession’ might have been a better title! Tune in for the biggest lessons we learned as we navigated our businesses through the pandemic, tips for boosting your IRR (internal rate of return), and so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Marketing Through the Recession: Lessons Learned and Best Practices.

[00:40] Lessons learned about making your business recession-proof.

[01:48] What it means to have “dry powder” to pour into your business when times are tough.

[02:55] How to double down on your business by selling off what you don’t need.

[03:14] Tips for improving your internal rate of return.

[03:55] Our experience of diversifying our investments with real estate.

[05:34] How to be fearful when others are greedy and greedy when others are fearful.

[06:15] Why we believe you should sit and wait for opportunities (if you can afford to do so). 

[06:35] Diversifying your marketing, doubling down on what works, and watching your costs.

[07:22] That’s it for today! Don’t forget to rate, review and subscribe!

[07:32] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in for the biggest lessons we learned as we navigated our businesses through the pandemic, tips for boosting your IRR (internal rate of return), and so much more!

In this special episode of Marketing School, we are very happy to welcome Robbie Ferguson, the Co-Founder of the blockchain gaming company Immutable.

In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What to Look For in a CMO.

[00:24] What a CMO is and why you might need one.

[01:00] Why Neil looks for “gaps" when hiring a VP of marketing or a CMO.

[03:29] Why it’s redundant to hire a CMO that does what you already do well.

[03:49] The importance of understanding the outcomes you want.

[04:58] How you can benefit from sending a potential CMO a written prompt.

[06:07] An example that illustrates what can go wrong when you don’t hire the right CMO!

[09:08] Why we believe it’s helpful to pay a prospective CMO to do a test project. 

[09:32] That’s it for today! Don’t forget to rate, review and subscribe!

[09:35] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!

In episode #2362, we discuss what we learned from using ChatGPT to create podcast titles. ChatGPT is a chatbot that was launched by OpenAI in November 2022 and, for our last few episodes, we have used it to shorten the time it takes for us to come up with podcast titles. Join us as we share some context on this and other AI tools, outline some pros and cons of using them, and explore how you can leverage these tools and maintain your content standards!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: What We Learned From Using ChatGPT to Create Podcast Titles.

[00:43] Why the quality of the ChatGPT-generated titles doesn’t quite meet our standards?

[01:54] ChatGPT is the “last mile” when it comes to generating ideas or topics.

[02:25] Some examples of the “lazy” headlines we got from ChatGPT.

[02:59] The value of experience (which AI tools cannot offer).

[03:54] How to leverage AI tools for hooks and generate clicks.

[04:40] That’s it for today! Don’t forget to rate, review and subscribe!

[04:45] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

ChatGPT

Tribescaler

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil Patel and Eric Siu discuss what they learned from using ChatGPT to create podcast titles.

In episode #2361, Neil and Eric take a candid look at whether you should hire a coach. The online world is filled with tons of content that can provide you with the information you need to elevate your business for free. Conversely, coaches charge high-dollar amounts for the information you very likely already know. In our conversation, Neil shares his skepticism of coaches before Eric provides examples of coaches who provide exceptional value and why. To discover whether hiring a coach is the right step for you, be sure to tune in today! 

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Hire A Coach? Real Talk.

[00:25] Neil and Eric's conflicting opinions on whether you should hire a coach.

[01:29] Why Neil often feels skepticism over the claims that coaches make.

[03:18] What Eric has learned from coaches he’s worked with in the past.

[03:56] How to identify when coaches are providing you with value and when they aren’t.

[05:35] Understanding what information is available online for free, and when you can benefit from the expertise of a coach or therapist.

[06:23] Why a good coach knows how to ask the right questions.

[06:54] How creators like Alex Hormozi are taking a community-based approach to coach by providing immense value for free. 

[08:31] That’s it for today! Let us know what you think of the last few episodes when you review this podcast!

[08:48] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Reboot

Jerry Colonna on LinkedIn

Acquisition.com

Alex Hormozi on LinkedIn

Leila Hormozi on LinkedIn

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil and Eric take a candid look at whether you should hire a coach.

In episode #2360, Neil and Eric share their thoughts on how to launch products the way Apple does. Apple has mastered the art of creating hype around its launches, but it would never be able to sustain that anticipation if it wasn’t for the high quality of its products. Tune in to learn how they use value to ensure customer retention, their best tactics for generating hype, and how you can apply these lessons to your business!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How to Launch Products Like Apple.

[00:23] Apple’s skillful use of storytelling.

[01:02] The high quality of Apple products and the anticipation around their launches.

[01:59] How Apple uses media outlets to generate hype for their launches.

[02:46] Why Apple’s beauty and simplicity are key to its appeal.

[04:12] How Apple uses retention marketing to great success.

[04:40] Five things that Apple does to elevate its product launches.

[07:03] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.

[07:09] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Apple

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices