Marketing School - Digital Marketing and Online Marketing Tips

In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more! 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: whether you should raise your prices during a recession.
• [00:30] The consensus among economists today regarding the possibility of an upcoming recession.
• [01:06] The decline in digital ad spend and digital overall.
• [01:28] The last real recession we had in 2008.
• [01:58] Why you shouldn’t increase your prices during this time unless you have to. 
• [02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to.
• [02:17] An example of how focusing on pay for performance is effective in a recession.
• [03:36] An invitation to join us in Miami for Leveling Up Founders.
• [03:52] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:59] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Leveling Up Founders
• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: what Disney+’s strategy tells us as marketers.
• [00:30] Disney+’s recent decision to turn on ads.
• [00:50] Our relationship with ads as consumers.
• [01:12] Allowing users the option to pay more not to have ads.
• [01:16] Why Neil considers this a better way to monetize.
• [01:36] Using the Marketing School podcast as an example of a successful ad model.
• [02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize.
• [02:13] Why is consumer indication that they don’t like something not enough?
• [02:45] The trade-off we make to enjoy platforms despite the presence of advertising.
• [02:56] Why you shouldn’t be afraid to show ads or monetize using them.
• [03:20] That’s it for today! Don’t forget to rate, review and subscribe!
• [03:42] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts.
• [00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023.
• [01:13] The value of the data shared by companies like Pinterest to you and your industry.
• [02:12] How Pinterest’s predictions have an 80% chance of being correct.
• [02:29] A demonstration of how you can use Pinterest Predicts.
• [02:58] Google’s Year in Search and the viral effect of sharing people’s personal data with them.
• [03:47] How this information can be helpful to you.
• [04:06] That’s it for today!
• [04:11] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Pinterest Predicts 
• Google's Year in Search 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

• Quick Sprout 

• Leveling Up

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you’re creating content for the long term.  

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why We Repeat The Same Things.
• [00:56] Focus on a reason why you may repeat some of the same things in your content.
• [01:16] How repetition can be beneficial because you often don’t take action the first time.
• [02:36] How the same content may hit differently depending on the stage that you’re in.
• [03:41] The importance of getting the fundamentals right.
• [03:59] That’s it for today!
• [04:11] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Leveling Up

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate articles that are undetectable by AI output detectors!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Biggest Problem With AI Content.
• [00:33] How Neil’s team has experimented with different AI content generation tools.
• [01:06] The degree to which the content was duplicated or plagiarized.
• [01:29] The rapid rise and fall of an affiliate site that used all AI content.
• [01:43] Why being generic is better than being specific when it comes to creating AI content.
• [01:58] How to generate articles that are undetectable by AI output detectors.
• [04:00] Final words of caution.
• [04:19] That’s it for today!
• [04:24] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• GPT-2 Output Detector Demo

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Leveling Up

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Level Up Your Content In 2023.
• [00:50] Why we are going to see more companies becoming media companies?
• [01:26] How you can use AI tools to improve your content
• [02:09] The two ways marketers are spending a lot of money on podcasting.
• [02:56] The value of creating video content.
• [03:36] A tool that Eric recommends when using AI to make content.
• [04:27] Maximising your reach by repurposing content for different channels or platforms. 
• [05:31] That’s it for today!
• [05:36] How you can stay up-to-date with Marketing School podcasts.
• [05:57] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Hubspot
• Hubspot Podcast Network
• The Hustle
• GPT-2 Output Detector Demo

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Leveling Up

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Is YouTube Organic Good For Customer Acquisition?
• [00:40] A breakdown of the top channels for acquisition in order.
• [01:03] How YouTube works for both B2B and B2C.
• [01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist.
• [02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment.
• [02:29] Shorts versus longer videos for acquisition.
• [03:48] What you can learn by looking at competitors in your space. 
• [04:14] That’s it for today!
• [04:19] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Nomad Capitalist

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Leveling Up

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the podcast moving forward, you have come to the right place. Tune in to hear all about short-form content, collaborations, impression trades, and more! 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How We Plan to Grow Our Podcast to 10 Million Listens a Month.
• [00:26] A reminder of the kind of numbers we are doing on the show currently.
• [01:03] Leveraging short-form content; why this is an easy way to go further with what you have.
• [01:41] Initial strategies and how these have evolved.
• [02:07] Our best means of growth so far: impression trades!
• [02:48] Staying consistent and utilizing YouTube viewership.
• [04:20] Why collaborations can answer a few questions for the parties involved.
• [04:51] Joining a podcast network as a means to increase reach. 
• [04:59] That’s it for today!
• [05:07] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consistency and subscribing, these tips are bound to boost your numbers. Tune in to hear all about it and grow your audience today.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How We Grew Our Podcast to Over 50 Million Listens.
• [00:38] The power of consistency; producing content on a regular schedule.
• [02:13] Using partnerships to grow your audience.
• [02:46] Reminders about subscribing and past episodes.
• [03:02] Tools and strategies for trading impressions.
• [03:49] Using interviews and guests to increase your reach.
• [04:43] That’s it for today!
• [04:38] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro 
• Jordan Harbinger
• Megaphone
• Chartable

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, but if you never implement the lessons you learn in the real world, you are not utilizing your full potential! Tune in today to hear about the real purpose of learning, how to take meaningful action, and more.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Overlearning Is Stunting Your Growth.
• [00:25] The common issue that marketers and entrepreneurs face when it comes to learning.
• [01:09] Why being a professional student is not good for business!
• [02:05] Implementing and learning through doing.
• [02:38] Goal for the next few days: take some action!
• [03:32] That is it for today!
• [03:37] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• Elon Musk 
• Tinder 
• Bumble 
• ChatGPT

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel