Marketing School - Digital Marketing and Online Marketing Tips

In episode #2326, we talk about how ChatGPT will change business forever. With the search landscape on the edge of revolution, OpenAI has a big voice in the conversation, and in some ways has even leapfrogged Google! Tune in today to hear about what this could mean for the future of online business.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How ChatGPT Will Fundamentally Change Business.
• [00:25] An overview of ChatGPT's history and how it was developed.
• [01:21] The business model that OpenAI uses.
• [02:07] Powerful possibilities for new ways to communicate.
• [03:16] Why ChatGPT is offering more than Google right now.
• [04:22] Using chat assistants for tasks such as caption writing.
• [05:09] The future of search and which platforms might dominate.
• [05:27] That’s it for today!
• [05:30] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
• ChatGPT
• OpenAI 
• Y Combinator
• Sam Altman 

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• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about right to start making the most of in-person work again, and in this episode, we share a few reasons for this. Tune in to hear about how you can boost productivity and creativity too!

TIME-STAMPED SHOW NOTES:

• [00:21] Today’s topic: Why Neil & Eric Are Thinking About Getting Office Space Again.
• [00:40] Why getting together, physically, still means something!
• [01:29] How office space and in-person touch points can boost creativity. 
• [02:55] Help that we can all get from embracing the return to the office.
• [03:38] That’s it!
• [03:40] Go to https://marketingschool.io/ for more resources!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro 
• Entrepreneur First
• Y Combinator  

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2324, Neil and Eric provide listeners with some simple but powerful steps to improve your content marketing. Marketing is impossible without great content, and ensuring quality is critical to a successful strategy. Tune in to discover some easy, simple, and compelling ways to ensure your content is relevant, engaging, and brings customers back for more. 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 4 Powerful Ways to Improve Your Content Marketing.
• [00:26] Find out how to leverage the power of AI to improve your content.
• [01:04] Learn why integrating a call to action throughout your content is recommended.
• [01:42] Discover how to leverage the power of content analytics.
• [02:27] Identifying gaps in traffic, what it entails, and the benefits. 
• [02:40] That’s it for today!
• [02:45] Go to levelingup.com/founders to apply. 
• [02:57] Go to https://marketingschool.io/ to learn more.

Links Mentioned in Today’s Episode:

• Neil Patel’s Blog
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is forever evolving. This means businesses must ensure their approach is up-to-date to successfully drive sales. Tune in to learn about the current trends in marketing strategies, which strategies will no longer be viable in 2023, and why.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 3 Marketing Strategies that will Disappear in 2023.
• [00:30] Why AI-based content in its current form will no longer be used in 2023.
• [01:05] How AI-based marketing content will be used in the future.
• [01:14] Hear how LinkedIn marketing content will change in the coming year.
• [02:12] Reasons why multi-channel marketing is becoming unpopular.
• [03:08] That’s it for today!
• [03:13] Go to levelingup.com/founders to hang out with us live.
• [03:28] Go to https://marketingschool.io/ to learn more.

Links Mentioned in Today’s Episode:

• LinkedIn
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experiential marketing aims to create innovative and memorable customer experiences that create a deep emotional connection between the customer and the brand. However, these types of marketing strategies are often costly, excluding small businesses from using the approach, but it does not have to be that way! Tune in to learn everything you need to know to get the most out of your experiential marketing approach and find out how small businesses can get in on the game. 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Experiential Marketing Drives 20x More ROI Than Digital Marketing?
• [00:42] Hear some examples of experiential marketing.
• [01:29] Neil shares whether he thinks experiential marketing works.
• [02:12] Eric tells us his opinion about experiential marketing.
• [03:00] How smaller businesses can conduct experiential marketing.
• [03:33] Why experiential marketing does not cancel out other strategies.
• [04:11] A final tip for implementing experiential marketing effectively. 
• [04:20] That’s it for today!
• [04:23] Go to levelingup.com/founders to experience the future of networking. 
• [04:35] Go to https://marketingschool.io/ for more.

Links Mentioned in Today’s Episode:

• Red Bull
• Lululemon
• Don’t forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive traffic, build trust with customers, and help expand the company brand, but only if you know some insider secrets! Tune in to learn about the different blog content you should focus on to increase your marketing footprint and drive the conversions needed to grow your business.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Types of Blog Content To Create That Will Drive Traffic & Conversions.
• [00:39] Writing about trends in your market niche to increase traffic.
• [01:13] Hear a trick regarding list-based content and why it will help drive conversions.
• [02:02] Learn about alternative or versus types of blog content.
• [02:39] What to remember when using infographics to help drive traffic. 
• [03:12] Writing blogs about statistics for your particular market.
• [03:40] That’s it for today!
• [03:58] Go to https://marketingschool.io/ for more.

Links Mentioned in Today’s Episode:

• Don’t forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2320, Neil and Eric give an overview of what they are most excited about for 2023. The recent shifts in the market have created various new opportunities for businesses to take advantage of in 2023, and we can already tell that it is going to be an amazing year. Tune in to discover the three things to be excited about for 2023 and the reasons why. 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 3 Things We Are Excited About in 2023.
• [00:45] The first reason why you should be excited for 2023.
• [01:02] How to leverage marketing opportunities next year.
• [01:20] Why there is going to be more talent available for hire.
• [02:09] Opportunities to acquire new businesses and increase market share.
• [02:35] An exciting development for 2023 regarding Marketing School.
• [03:17] That’s it for today!
• [03:24] Go to https://marketingschool.io/ to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to subscribe to our renewed Marketing School YouTube channel.
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Quick Sprout 

• Growth Everywhere

• Single Grain

• Twitter @neilpatel 

• Twitter @ericosiu

In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but they still provide you with a tremendous amount of value. Tune in for a behind-the-scenes look at how these tools work and how you should interpret their results!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Accurate Are SEO Tools and Should You Rely On Them?
• [00:44] Why SEO tools aren’t 100% accurate.
• [01:03] The value of SEO tools and why you should use them.
• [02:03] How we like to use SEO tools.
• [03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [03:39] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2318, Neil and Eric talk about the strong Black Friday & Cyber Monday sales and discuss whether the economy is back. No one can predict exactly what the economy will do in 2023, but there are a few key indicators that can give us some guidance on what to expect. Join us today for an overview of what business leaders are predicting for the economy and what we can learn from the strong Black Friday and Cyber Monday sales.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back?
• [00:37] An overview of the Black Friday & Cyber Monday numbers for 2022.
• [01:05] The role of other indicators in the economy, like job reports and the rise in interest rates.
• [03:41] What business leaders predict for the economy in 2023.
• [04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:26] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu

In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’s a time to reflect and look back over the past twelve months while also envisioning what we want for the year ahead. Tune in to learn how Neil and Eric use the holidays for both work and leisure, and why it’s a good time to prepare for the next busy season.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How Neil & Eric Use The Holidays To Get Ahead.
• [00:38] Why Neil uses the holidays to keep up with work and plan for the following year.
• [01:24] Why the holidays are a great time to recruit people.
• [02:03] How Eric uses the holidays to reflect and write an annual letter.
• [03:15] What helps Eric feel refreshed and energized for the new year.
• [03:35] Why Neil likes to use this time to catch up with other entrepreneurs.
• [04:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
• [04:25] To join our community of founders and entrepreneurs, visit https://www.levelingup.com/founders/!
• [04:35] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Leveling Up Founders
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu